Building Products The Amazon Way
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The document outlines Amazon's product development approach, emphasizing starting with the customer and working backwards, as highlighted by Jeff Bezos. It details the importance of listening posts and various stakeholder perspectives while building products, including customer feedback and usability research. Additionally, it underlines the role of the product manager, focusing on listening as a crucial skill in understanding customer needs.
Building Products The Amazon Way
- 2. what will we talk about?
- 3. approach of building products 1. start with the customer and work backwards 2. role of the product manager learn build
- 4. amazon’s approach to build products 1. start with the customer and work backwards 2. listening posts
- 5. amazon’s approach to build products 1. start with the customer and work backwards 2. listening posts
- 6. amazon’s approach to build products 1. start with the customer and work backwards 2. listening posts
- 7. 1. start with the customer and work backwards
- 10. “Good intentions do not work, good mechanisms do.” -Jeff Bezos
- 11. working backwards: a mechanism
- 12. AutoRip : buy a CD, get MP3 for free
- 13. (mock) press release customer-centric narrative include a customer quote six pages or under (with faq)
- 16. press release
- 18. frequently asked questions consider all stakeholders add more throughout the lifecycle why, how, when, who and more
- 19. customer faq explain your idea to a friend who is not familiar with the product. what questions will she ask?how do I get started with AutoRip?is it free?does it work for old purchases?what happens if I return the CD?does it work outside the US?
- 20. press release
- 21. explain your idea to peers at work who are familiar with your business. what questions do they have? internal stakeholder faq do we need to get new licenses?what changes do we need to make to our existing product?when do we need to launch it?how much will it cost to the business?why now?
- 22. visuals low fidelity mocks data flow diagrams Invision, Pixate and other tools
- 23. visuals
- 24. why write a narrative? writing enforces clarity of thought
- 25. seek and give candid feedback respectfully challenge speak up if it is not benefiting the customer
- 26. 2. role of the product manager
- 28. The job of a product manager is to talk, but she gets paid to listen.
- 29. listening posts 1.customer feedback 2.usage metrics 3.usability research 4.competitive benchmarking 5.macro trends (military) a post or position, established for the purpose of listening to detect the enemy's movements. any source of data to inform a product decision
- 30. know when to use which tool learn build
- 32. “Start with the customers and work backwards.” -Jeff Bezos Join the Amazon product team in San Francisco amazon.jobs