Building Social Media Influence and Authority: First Steps

Building Social Media
Influence and Authority
Presented by Dawn Raquel Jensen
Virtual Options Coaching & Training

What We Will Cover
 What tools you need to use before
getting started
 Ways to interact as your business
page and what you should post
 Creating good content and interactive
posts

Slidedeck
Q & A
Presentation download
www.gettalk.at/good

Dawn Raquel Jensen
Social Media Speaker
Digital Marketing Coach
Social Business Trainer

Consider…
Where do your clients
and prospects reside?


Where Is Your Business Focus
What You Need to Know
The 80/20 Rule

SocialMention.com
Research first: “Real-time” Data
The Litmus Test

Whostalkin.com
Research first: Real-time Data

Social-searcher.com
Research first: Real-time Data

Research first: Baseline
Alerts.google.com Alternative:
talkwalker.com/alerts
 Your Business
 Competition
 Industry News
 Influencer & icons
 Trends
 News & Noteworthy

Establish or Enhance Yourself &
Your Company Presence
Social media can help you create a stronger online
presence, so old news doesn’t turn up at the top of search
results.
Resources:
www.Moz.com/local (Business)
www.BrandYourself.com (Personal)


Establishing An
Online Presence
Litmus Test Complete
Data Collected
Now We Have A Baseline

Note: “Naming
Conventions”
www.Knowem.com
Check & Secure It – Can Pay to Play

Building Out Embassies & Outposts
www.Namechk.com


Personal & Business
Branding
Building Authority

Approach: Building Social Capital
Inform
Educate
Empower
Advocate
Entertain
Inspire

Digital Embassy & Outpost: Overview
Visibility
Start Small
Credibility
Build
Deliberately
Tribe Builder
Be Consistent

Who are you for the people you
serve?
Does your online presence reflect
that?

The 3-Step Social
Business
Process™

Social Platforms:
Digital Embassies and Outposts
Website
Facebook
LinkedIn
Pinterest/Instagram
SlideShare
Twitter
YouTube/Vimeo/Snapchat
Yelp/Foursquare
Vine/Periscope/Meerkat
*Google+
©2016 Virtual Options Coaching &

Sketch it Out
Website
Facebook Twitter PLATFORM
Instagram
Pinterest
Google+
LinkedIn
USE WHAT WORKS WITH
THE WAY YOU DO
BUSINESS

Your Content: Your Authority
 What do you do that makes you unique in
your industry?
 How do you showcase that?
 Your Fabulous Five!
 Who are they?
 Where do they reside?
 Does your content convey your platform?

Types of CONTENT
 Photos —stock photos or Instagram pics
 Video — YouTube, Vimeo, or Wistia
embedded right into a post or shared
directly to social media
 Infographics — visual information, either
super long and meaty or bite-sized and
informative
 Memes — popular memes customized to
fit the context of your post or update
 Graphics — images that complement the
content, quotables
 Presentations
 Screenshots

Digital Embassy & Outposts: Overview
Visibility
Start Small
• Audit Your
Business
• Secure Your Name
• Establish a
Presence
Credibility
Build
Deliberately
• Build Digital
Blueprint
• Optimize Profiles
• Create a Strategy
Authority
Be Consistent
• Content
• Tools/Automate
• Publish


RESOURCES
Create Your Own Content
Build a Resource Library

Social Media Image Maker
http://www.autreplanete.com/ap-social-media-image-maker/

Photo
Editing: Pilxr
https://pixlr.com/

Questions?
Concerns?
Have questions?
Schedule a Call.
BONUS: E-book Download
Presentation: www.gettalk.at/good
OR JUST ASK ME NOW!


PLATFORMING YOUR
SOCIAL PRESENCE
CONSISTENT ACTION OVER TIME

Establish Social Authority
 Consistent (Blog) Posts
 LinkedIn Pulse
 Deep Captions
 Embedded SlideShare
 YouTube Videos
 Guest Posting
 Creating Content Calendar
 Repurpose/Syndicate
Content Across Platforms

 Have a Editorial or Social Media content
calendar to plan your posts
 SAVE Time your posts using programs like
 Hootsuite.com
 Tweetdeck.com
 Bufferapp.com
 Postplanner.com
Work Smarter: Plan, then Time
it

1. Be consistent in what
and when you post.
2. Get on a schedule.
3. Use tools to work
smarter, not harder
Take-away: Be Consistent

SOCIAL
MEDIA
ACTIVTY
To start off, it’s good to know
what the definition of “active” is.
In terms of posting it’s:
 2-3 x a day on Facebook
 5-10 x a day on Twitter
 1 x a day on LinkedIn
 1-2 x a day on Google+
 50-100 pins on Pinterest
 1-2 x a day on Instagram
Example of “Active” Posting.
Ask:
(80/20 Rule in Mind)
What results am I seeking?
Am I using lead magnets?
What are the first next steps?

SOCIAL
MEDIA
DAILY
ACTIVTY
Every day you want to:
 Have conversations with
people on Twitter
 Comment on blog posts
 Take part in discussions in
Facebook groups
 Comment on Instagram
photosREMEMBER
YOUR JOB IS NOT TO POST…
YOUR JOB IS TO ENGAGE

IDEA: Leverage Social Currency
Original Content
 Blog Posts
 Whitepapers
 Marketing materials
 E-books
 Reports
 Podcasts
 Video
Curated Content
 Scoop.it
 Paper.li

 Other Digital Platforms
 Slideshare*
 Quora** - Showcase
 Stumbleupon – Vote
 Reddit – Crowdsource Popularity
Next Steps: Extend Social Reach


Social Business
Next Steps
CONSISTENT ACTION OVER TIME

Dawn Raquel Jensen
newsle.com/dawn
Want this presentation?
Simply provide a
business card or email.

Questions?
Concerns?
Have questions?
Schedule a Call.
E-book/Presentation Download
www.gettalk.at/good
OR JUST ASK ME NOW!

Let’s Connect!
LinkedIn.com/in/dawnjensen
Fb.me/virtualoptions
dawn@virtualoptions.net
@virtualoptions
www.virtualoptions.net
Instagram.com/dawnjensen
Pinterest.com/dawnrjensen

http://www.virtualoptions.net

Building Social Media Influence and Authority: First Steps

More Related Content

What's hot

Viewers also liked

Similar to Building Social Media Influence and Authority: First Steps

More from Dawn Raquel Jensen, EMBA

Recently uploaded

Building Social Media Influence and Authority: First Steps

Editor's Notes