1. The document describes building a source code level profiler for C++ applications. It outlines 4 milestones: logging execution time, reducing macros, tracking function hit counts, and call path profiling using a radix tree.
2. Key aspects discussed include using timers to log function durations, storing profiling data in a timed entry class, and maintaining a call tree using a radix tree with nodes representing functions and profiling data.
3. The goal is to develop a customizable profiler to identify performance bottlenecks by profiling execution times and call paths at the source code level.