Bus Intelligence and analytics power point
- 2. 8.7 Web Analytics Model & Web Analytics Tool INTRODUCTION 01 WEB ANALYTICS MODEL 02 WEB ANALYTICS TOOLS 03 FREE WEB ANALYTICS TOOLS 04 COMMERCIAL WEB ANALYTICS TOOLS 05
- 3. Introduction In today's fast-paced digital environment, businesses are increasingly relying on web analytics to track, analyze, and optimize their online presence. Web analytics not only provide insights into web traffic but also enhance decision-making processes by focusing on user behavior, conversion rates, and content effectiveness. This report discusses the Web Analytics Model and the various Web Analytics Tools used in the industry.
- 4. Web Analytics Model The Web Analytics Maturity Model serves as a framework for organizations to assess the sophistication of their web analytics practices. The model evaluates the effectiveness of an organization's analytics processes across several dimensions and categorizes them into six maturity levels. These levels range from "Analytically Impaired" to "Analytical Competitor," each indicating a higher level of integration of analytics into decision-making.
- 5. The six key dimensions assessed in the Web Analytics Maturity Model are: 1. Management, Governance, and Adoption – The extent to which the analytics function is embedded in the organizational structure. 2. Objectives Definition – Clarity in defining goals for analytics and aligning them with business strategies. 3. Scoping – The process of setting priorities and boundaries for analytics efforts.
- 6. The six key dimensions assessed in the Web Analytics Maturity Model are: 4. The Analytics Team and Expertise – Development of a skilled team to handle analytics tools and methodologies. 5. Continuous Improvement Process and Methodology – Regular updates and adjustments to the analytics processes based on new data and business needs. 6. Tools, Technology, and Data Integration – Integration of web analytics with other business tools and technologies for holistic data analysis.
- 7. Web Analytics Tools Web analytics tools are essential for tracking and optimizing a website’s performance. These tools help businesses measure key metrics such as web traffic, visitor behavior, conversion rates, and user engagement. Web analytics tools can be categorized into free and commercial options, depending on the needs and resources of the organization.
- 8. Free Web Analytics Tools GOOGLE ANALYTICS YAHOO! WEB ANALYTICS OPEN WEB ANALYTICS 01 02 03
- 9. Commercial Web Analytics Tools: 1. Web Trends: A robust commercial web analytics tool, Web Trends provides detailed reports on website traffic, user activity, and online conversions. It is known for its powerful reporting and analytics capabilities (Sharda, Delen, & Turban, 2015). 2. SPSS Web Mining for Clementine: SPSS offers an advanced tool for web data mining and predictive analytics. It helps organizations combine web traffic data with data mining techniques to gain deeper insights into customer behavior (Turban, Aronson, Liang, & King, 2015).
- 10. "Analytics turn data into insights that drive better decisions."
- 11. SOCIAL ANALYTICS AND SOCIAL NETWORK ANALYSIS
- 12. Introduction 01. Social Analytics 02. Applications 05. Tools 03. Social Network Analysis 04. Table Of Content
- 13. In the modern business landscape, social analytics and social network analysis (SNA) are increasingly being used to improve customer engagement, optimize marketing strategies, and understand the dynamics of online interactions. These tools allow businesses to track and analyze consumer behavior, uncover trends, and make data-driven decisions. This report provides an overview of social analytics and social network analysis, their applications, and the tools commonly used for these purposes.
- 14. Social Analytics Social analytics involves collecting data from social media platforms to measure engagement, sentiment, reach, and audience demographics. Key metrics include: Engagement Likes, shares, comments, etc. Sentiment Analysis Positive, negative, or neutral sentiment. Reach and Impressions Audience Demographics Exposure and visibility of content. Age, gender, location, etc.
- 15. A platform that provides tools for social media management and analytics, helping businesses track engagement and performance across various platforms. Offers advanced analytics and reporting features to measure engagement, sentiment, and audience demographics. Hootsuite Sprout Social Helps track content performance and identifies influencers who are driving discussions on social media. BuzzSumo Social Media Analytics Tools Several tools are available to facilitate social analytics and social network analysis:
- 16. An open-source tool for visualizing and analyzing large networks, commonly used in social network research. A plugin for Microsoft Excel that enables users to analyze networks and social media data. Gephi NodeXL A program used to analyze large networks and visualize social structures. Pajek Social Network Analysis Tools Several tools are available to facilitate social analytics and social network analysis:
- 17. SOCIAL NETWORK ANALYSIS Social Network Analysis (SNA) involves the study of relationships and interactions between individuals, groups, or organizations. It helps visualize the structure of social networks and how information flows through them. In SNA, the key elements are: Nodes Edges Centrality Clusters
- 18. Applications of Social Analytics and SNA Both social analytics and social network analysis are used in various applications across industries: Marketing & Brand Strategy Customer Engagement & Service Trend Idenfification Crisis Management
- 19. THANK YOU "Connections drive influence, data drives decisions."