BUS251_Topic 2.pptx

BUS251_Topic 2.pptx

• 1.
  BUS 251 Course Instructor:LkK Topic 2 : Understanding Workplace Communication
• 2.
  Business Communication Interpersonal communication **Formal/Informal? Organizationalcommunication
• 3.
  Workplace Communication ⚫ Whatis business without communication???? Every business is an economic & social system ⚫ In class exercise: Can you think of 5 communication activity done on a daily basis in an advertising agency? > Within departments, between departments, within hierarchical level, between hierarchical level, with third parties, outside the organization? > Oral/Written/Visual?
• 4.
  Chp. 1 (Lesikar’s) Categoriesof Business Communication •See figure 1-1 of book
• 5.
  Formal Network ⚫ Downwardcommunication: communication that flows from a manager to employees. It’s used to inform, direct, coordinate, and evaluate employees. ⚫ Upward communication: communication that flows from employees to managers. It keeps managers aware of how employees feel about their jobs, their coworkers, and the organization in general. Types of Internal-operational Communication
• 6.
  ⚫ Lateral communication:communication among employees on the same organizational level. ⚫ Diagonal communication: communication that crosses both work areas and organizational levels. ⚫ 360˚ Feedback process:
• 7.
  ⚫ Organizational CommunicationNetworks: Chain/Wheel/All Channel Informal Network ⚫ The Grapevine—the informal organizational communication network. One survey reported that 63 percent of employees say that they hear about important matters first through rumors or gossip on the grapevine.
• 8.
  Fig- 1-3 ofyour book Business Communication Model
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  Business Communication Model •Economic climate • Language • Values & customs Larger Context • Professional • Friendly • Distant etc. Relationship • Organizational culture • Professional differences • Personal differences Particular Contexts
• 10.
  Business Communication Model 1.Sensing a communication need 2. Defines the problem 3. Searches for possible solutions 4. Selects a course of action (msg type, channel, content, style, format etc.) 5. Composes the message 6. Delivers the message 7. Receives the message 8. Interprets it 9. Decides on a response 10. May send a responding message Sender Receiver