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Business Model Generation - Obi
The document outlines the critical components of a business model, emphasizing the creation of economic value from ideas. It details aspects such as customer segments, value propositions, revenue streams, and key resources, activities, and partnerships. It also poses essential questions for evaluating and developing a business model.
Business Model Generation - Obi
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- 2. Business Model ishow to create economical value out of your idea
- 3. Are you creatingvalue Design a process to oversee the value Selected features Confirm the revenue streams Identify the market segment What is the benefit
- 4. The business modelcanvas
- 5. Customer Segment Massmarket Niche market Segmented Diversified Multi-Sided platform
- 6. Value proposition Newness Performance Customization Getting the job done Design Price Cost reduction Risk reduction Accessibility Usability
- 7. Channels Direct Vs.Indirect channels Channel phase Awareness Evaluation Purchase Delivery After sale
- 8. Customer relationships Personalassistance Dedicated personal assistance Self-service Automated service Communities Co-creation
- 9. Revenue streams Assetssale Usage fees Subscription fees Lending/Renting/Leasing Licensing Brokerage fees Advertising
- 10. Pricing mechanisms Fixedmenu pricing List price Product features dependent Customer segment Value dependent Dynamic pricing Negotiation Yield management Real-time market Auctions
- 11. Key Resources Physical Intellectual Human Financial
- 12. Key activities Production Problem solving Platform/network
- 13. Key partnerships Optimizationand economy of scale Reduction of risk and uncertainty Acquisition of particular resources
- 14. Cost structure Cost-driven Value-driven Fixed costs Variable costs
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- 20. Importation questions forthe Business Model 1. How are we solving the problem or meeting the need? 2. What are the customers willing to pay to solve this problem 3. How large is my market 4. Do we have a competitive offering? 5. What is the status of the market/technology 6. How should I presented the product and its image 7. How much it will cost me to get my solution ready for the market