Recommended
Vlajo start academy_2013_moai
Business model marketing presentatie 1
Gallium3D - Mesa's New Driver Model
Business model marketing course 4
Business model marketing course 3
Business model marketing course 2
Business model marketing session 1
Session 6, summary 2013 2014 -2
Session 5, brand measurement & international branding
Session 4, brand strategy, extensions & activation 2013 - 2014
Session 3, brand psychology 2013-2014
Session 2, creating brand value 2013 2014
Session 1, introduction to branding 2013 2014
Business model marketing course 5
Session 5, brand measurement & international branding
Session 4, brand strategy, extensions & activation
Session 3, brand psychology
Business model marketing course 4
Business model marketing course 3
Session 2, creating brand value 2012 2013
Branding: Session 1, introduction to branding 2012 2013
Business model marketing course 2
Business model marketing course 1
Business model marketing presentatie 5
More Related Content
Vlajo start academy_2013_moai
Business model marketing presentatie 1
Gallium3D - Mesa's New Driver Model
Business model marketing course 4
Business model marketing course 3
Business model marketing course 2
More from John Verhoeven (20) Business model marketing session 1
Session 6, summary 2013 2014 -2
Session 5, brand measurement & international branding
Session 4, brand strategy, extensions & activation 2013 - 2014
Session 3, brand psychology 2013-2014
Session 2, creating brand value 2013 2014
Session 1, introduction to branding 2013 2014
Business model marketing course 5
Session 5, brand measurement & international branding
Session 4, brand strategy, extensions & activation
Session 3, brand psychology
Business model marketing course 4
Business model marketing course 3
Session 2, creating brand value 2012 2013
Branding: Session 1, introduction to branding 2012 2013
Business model marketing course 2
Business model marketing course 1
Business model marketing presentatie 5
5. presentatie..
-hoe ga je een overtuigend verhaal vertellen
-visualiseren met tekeningen
-visualiseren met post-it’s
-een visueel verhaal vertellen (p. 158/159)
-prototyping: schets, BM-canvas, excel
doorberekening, markt-onderzoekje? (p.
165)
6. storytelling..
-nieuwe ideeën goed kunnen introduceren
-overwin weerstand door een helder verhaal te
vertellen (met kop en staart)
-goede verhalen verduidelijken het BM-canvas
-goede verhalen betrekken luisteraars
-goede verhalen worden doorverteld!
