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Business policy & strategy pp
The document outlines a policy and strategy course focusing on enhancing strategic thinking and management skills for business leaders to adapt to globalization and market competitiveness. It highlights various factors leading to business failures, the importance of understanding the economic environment, and emphasizes the need for continuous skill development among managers and employees. The conclusion stresses personal responsibility in adapting to changing circumstances and fostering a long-term shared vision among decision-makers.
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Business policy & strategy pp
- 1. POLICY & STRATEGY COURSE June 2014 By HEGAZI ,GHERISSI, Y Philosophy PhD Leadership development
- 2. COURSES OBJECTIVES Developability to think strategically and globally Applying policies in harmony to the real business problems Gain knowledge of strategy framework and tools, to identify critical issues Integrate concepts to make effective the appropriate business decisions
- 3. COURSE DESCRIPTION “Asatisfied customer is the best business strategy of all.” Le Boeuf Michael -Developing skills in strategic analysis and techniques that facilitate the application of law -Evolving communication skills that can face competitiveness and globalization concepts -Improving strategic management and functional disciplines to improve business picture
- 4. ACTIVITIES TO CARRYOUT THE PLAN STRATEGIC MANAGEMENT & BUSINESS POLICY Strategic management contribute to : develop competitive advances and reveals implementation practices and mechanisms of control Allow a long-term alignment and a progressive environment strategy Lead to globalization and strategic flexibility
- 5. BASIC MODEL OFSTRATEGIC MANAGEMENT Evaluation & Control Environmental scanning Strategy Formulation Strategic Implementation
- 6. STRATEGY FORMULATION Missionstatement Purpose and objectives Customer orientation & business definition Consumer oriented and oriented business meaning
- 7. Distinctive Competencies Definition of Business Consumer Groups Customer Needs By Parente Ronaldo -Chap.1 Wheelen & Hunger 10e edition
- 8. SELECTING STRATEGY Corporatestrategy ( stability & growth) Business strategy (competition & Cooperation) Functional Strategy (Technologies leadership & followership) Defining policies Guidelines for decision-making & formulation to implementation
- 9. STRATEGY IMPLEMENTATION CONTINUOUSPROCESS FOR EVALUATION & CONTROL PROCEDURES BUDGETS PROGRAMS
- 10. STRATEGIC DECISION MAKING Review - Mission - Objectives • Implement strategies • Programs • Budget • procedures Produce & evaluate strategic Alternative Select & Recommend Best Alternative • Evaluate and control
- 11. ROLES & RESPONSIBILITIESOF BUSINESS IN SOCIETY Technological environment Political legal environment Socio-cultural Environment economic environment by Murdick G. Robert, Moor R. Carl , Babson C. Harold, Tomlinson H. William - Business Policy & Strategy 2007-
- 12. GLOBAL ALLIANCES BENEFITS Contribute to enlarge marketplace and formulate news industries that develop news technologies Some examples of strategic alliances : Advanced Micro Devices (AMD) and Beijing University Founder Group – Both companies want to increase their markets and expand them beyond borders Jamba and Chinadotcom – both companies want to expand their mobile data services markets in China through Chinadotcom’s presence in Hong Kong, the Mainland and Taiwan
- 13. WHY BUSINESS FAIL? : THE LEGITIMACY OF THE RESPONSIBILITIES OF BUSINESS IN SOCIETY Research shows that many businesses large or small, have a short successful - life duration. And executives focus on increasing gains of the companies where they work. - Management has specific strategy that maintain the stamina of their organizations. - In despite of their experiences in the area of Business and concepts practices, the CEOs - are still meeting uncertainties due to lack of knowledge in the minimum detail of managing. And according to Van Deusen and Williamson , authors of the book “Business policy and - Strategy” 2007- management is reported unable to recognize ambiguities in some action details . Management in fact is seen as proposing and evaluating actions and tracking the crucial moment to take the right actions. The authors compare managers to students in their difficulties to distinct - between symptoms and problems . and they take the example of R.H. Eckhouse, a - consultant in small business firms who states that the difficulties remain in recognizing the interest of people in creating the right product.
- 14. Consequently managers oftoday generation concentrate their - efforts on giving priorities for their own concerns, how to get help to increase sales and how to realize more gains?. When they think about to improve earnings , they are in fact thinking in the right way . But they neglect the competitiveness of big markets that dominate the marketplace . Once business managers know about their superior competitors - around them , they will study carefully other options that make them maintaining their presence.
- 15. It’s only atthis point that managers can look for practical - accomplishments , such us remove low quality and low price, and begin a new form of custom design that reach clientele taste . Products should be ready in accurate time and percentage for expenses and profit (10 per cent) must convey customers sales. And quality and design must gaining the clients satisfaction. There are many possible causes to business failures such as : - 1- Speculative credits decrease real land values 2- Neglecting competitive marketplaces 3- Increased completion weak other small businesses 4- Enlarging enterprise and implement manufactories liquidate a major part of its resource in purchase
- 16. Causes of Businessfailures by “the Internet Center for Management and Business Administration Inc.”
- 17. THE EXTERNAL ENVIRONMENTGUIDANCE by “the Internet Center for Management and Business Administration Inc.”
- 18. a- Economics isseen as a dynamism that include the overall market products and the country development ; b- The political power should include humanistic actions, free public opinions , reactions to events, engagements of abroad rules , decisions of counts and state regulation of state ; c- The socio-cultural factor is described as energy with instructive norms , society values , public attitudes , social groups and practices ; d- The technology is assessed according to scientific discipline criteria . it’s defined in information, technology improvement , computerizations and data processing .
- 19. CYCLES OF ECONOMICGROWTH Time Configuration of a comprehensive economic activity with regular growth, a highest or a paradox of below-average growth. by “the Internet Center for Management and Business Administration Inc.”
- 20. INDICATORS OF THEBUSINESS CYCLE The business cycle is linked to aggregate economic activity and characterize the indicator standard in the US Gross Domestic Product. The Domestic Product (GDP) is represented by two consecutive quarters of negative GDP growth to indicate a decline . The GDP is a quick and simple indicator of economic shrinkages. Consequently the business cycle is tracking fluctuations on monthly basis and the National Bureau of Economic Research (NBER) weighs GDP (Gross Domestic Product) low as the principal business cycle indicators . It’s linked to employment, personal income and industrial production.
- 21. MODEL OF LABORFORCE MOVEMENT The diagram shows seven possible movements by “the Internet Center for Management and Business Administration Inc.”
- 22. FULL EMPLOYMENT ANDTHE NATURAL RATE OF UNEMPLOYMENT Policy makers use monetarist policy to aim full employment in the - economy. And economy is seen as facing systematic unemployment even during economic growth. 1- Frictional unemployment defines the time that take to find match between employers and workers. Consequently time is consecrated to a number of interviews in order to find the best candidate possible. In the same time unemployment insurance increases frictional unemployment and decreases the opportunity cost of unemployment. In this manner increasing income of job seekers increase enlargement of job search 2- Structural unemployment increases unemployment due to incompatibility between workers and jobs . Divergences are seen in the job place distance or in the skills requested ..
- 23. EFFECTS ON TECHNOLOGICALCHANGE In taking in example that technological change can isolate worker’s from their specialty or he may live a period of unemployment before to find an opportunity to develop new skills and right adaptation. Outcomes lead to increase quantity delivered than quantity requested . Consequently this way decreases income laws , negotiations chances and effective incomes. All of these issues create higher earnings and attract more people to try labor force when demand for labor decreases. Milton Friedman used the term natural rate of unemployment to define the reference indice of unemployment. He considers that unemployment can’t be eluded . And the natural rate of unemployment is the sum of the frictional and structural unemployment rates. But when the unemployment rate decreases below its normal rate, pressures on salaries increase and the economy risks to fall in inflation.
- 24. It means whenthe rate comes below the natural rate, inflation go faster. And the natural rate of unemployment will be defined us non-accelerating inflation rate of unemployment (NARU). Public policy has an impact on the natural rate of unemployment : 1- Unemployment insurance 2- Minimum salary laws Both of these are disposed to increase the natural rate of unemployment and there is a trade-off between the benefits of such labor policies and an increase natural rate of unemployment.
- 25. LIMITATIONS OF THEUNEMPLOYMENT RATE MEASUREMENT -Unemployment rate is not ideal an indices of employment in the economy. -The reasons are : -Hopeless workers like : - people who want a job but give up after vain researches but they don’t accept to work on labor force. -Collecting benefits but not job seeking : Office of unemployment can call for a person that search for a job in order to collect unemployment insurance benefits .
- 26. IMPACT OF UNEMPLOYMENT Unemployment is seen presenting problems for individuals and for the whole economy such as : Individual hardship : Financial and psychological can play fundamental roles. When a person needs a job and can’t find it, the individual’s economic hardship became diminished by the unemployment insurance benefits. Total Economic output : Is less than the potential GDP level due to loss of production from those who are unemployed .
- 27. CONCLUSION You musttake personal responsibility. You cannot change the circumstances, the seasons, or the wind, but you can change yourself. That is something you have charge of.” “Rohn Jim quotes” (American Speaker and Author. He is famous for motivational audio programs for Business and Life. ) Business policy & strategy course emphasizes the competitive environment in where managers and employees have to face . It’s no doubt that decisions makers must adopt intellectual skills that allow them to face business challenges. However managers and employees should have a shared vision of long term strategy that creates new opportunities and encourage the legitimate competition
- 28. Consequently, corporations ororganizations require a continuous development in the technology of communication and in the data processing. Managers and staff must continue to improve their skills and learning other advanced methods that adapt them to news situations. Harmony and high coordination between managers and employees allow them to take appropriate decisions to the environment change.
- 29. BIBLIOGRAPHY East<>West Alliances.Strategic alliances . www.ew-alliances.com Internet Center for Management and Business Administration, INC 2012- Published by Quick MBA Economics. The economic growth showed by “the Internet Center for Management and Business Administration Inc.” The Business Cycle Model of Labor Force Movement Murdick G. Robert, Moor R. Carl , Babson C. Harold, Tomlinson H. William -Business Policy & Strategy 2007- Parente Ronaldo – Wheelen & Hunger 10e Edition, 2011. http://www.scribd.com/doc/ Van Densen Cheryl, Williamson Steven, Babson C. Harold- Business Policy & Strategy : The Art of Competition 2007- Published by Auer Bach Publications.