The document outlines the typical business process that a company goes through, broken into 10 main steps:
1. Ideate - Come up with the initial business idea
2. Transcribe - Develop operating, information, and communication models
3. Evaluate - Evaluate factors like total addressable market, network effects, team, monetization and exit plans using metrics like IRR, NPV, time to profitability
4. Build - Develop the core platform and database
5. Communicate - Communicate with customers via email
6. Monetize - Generate revenue through subscriptions, transactions fees, or other fees
7. Grow - Further monetize existing customers and acquire new ones
8. Exit or