BUSINESS RESEARCH METHODS(KMBN203).pptx

BUSINESS RESEARCH METHODS(KMBN203).pptx

• 1.
  PRESENTATION ON TYPESOF RESEARCH DESIGN BUSINESS RESEARCH METHODS (KMBN203) GROUP NO-7 SUBMITTED TO:- SHAIVYA DIXIT MA’AM SUBMITTED BY:- PRAGYA MADHESIA NANDINI GUPTA PARUSH AGARWAL MEENU KUMARI PRACHI DUBEY
• 2.
  CONTENTS Research design Meaning TYPES OFRESEARCH DESIGN definition Exploratory Conclusive
• 3.
  RESEARCH DESIGN Meaning Research designis a blueprint of a scientific study. It includes research methodologies, tools, and techniques to conduct the research .it helps to identify and address the problem that may rise during the process of research and analysis. Definition According to william zikmund: ‘’Research design is defined as a master plan specifying the methods and procedures for collection and analyzing the needed information’’.
• 4.
  TYPESOFRESEARCHDESIGN Types of Research Design Exploratory Expertsurvey Literature Review Pilot Study Projective Techniques conclusive Descriptive Cross Sectional Longitudinal Causal Pre Quasi True
• 5.
  EXPLORATORY RESEARCH DESIGN:-Exploratoryresearch is defined as a research used to investigate a problem which is not clearly defined.it is conducted to have a better understanding of the existing research problem , but will not provide conclusive results. Types of exploratory design:- 1. Expert survey :- In Survey of Expert's Opinions, the specialized group of people in the concerned fields, from both inside and outside the organization, are approached and asked to give their opinions on sales trend. 2. Literature review :- A literature review is not just a summary of everything you have read on the topic. It is a critical analysis of the existing research relevant to your topic, and you should show how the literature relates to your topic and identify any gaps in the area of research. 3.Pilot study:-A pilot study asks whether something can be done, should the researchers proceed with it, and if so, how. However, a pilot study also has a specific design feature; it is conducted on a smaller scale than the main or full-scale study. 4.Projective techniques:-Projective techniques allow respondents to project their subjective or true opinions and beliefs onto other people or even objects. The respondent's real feelings are then inferred from what s/he says about others. Projective techniques are normally used during individual or small group interviews.
• 6.
  CONCLUSIVE RESEARCH DESIGN:- conclusiveresearch design is used to obtain information that can be used to reach conclusions or make decisions. The data collected in this research design is generally quantitative in nature and therefore takes distinct numerical values 1. Descriptive research:-Descriptive research aims to accurately and systematically describe a population, situation or phenomenon. It can answer what, where, when and how questions, but not why questions. A descriptive research design can use a wide variety of research methods to investigate one or more variables. Types of descriptive research :- 1. Cross-sectional:- A cross sectional study is a type of research design in which you collect data from many different individuals at a single point in time. In cross -sectional research , you observe variables without influencing them. 2.Longitudinal study:- In a longitudinal study, researchers repeatedly examine the same individuals to detect any changes that might occur over a period of time.
• 7.
  CAUSAL RESEARCH DESIGN:-It’sa type of research that examines if there’s a cause- and- effect relationship between two separate events. causal research is also known as explanatory research. 1.Pre-Experimental Design:- The simplest form of research design . In a pre experiment either a single group or multiple groups are observed subsequent to some agent or treatment presumed to cause change. 2.Quasi Experimental Design:- it is a studies that aim to evaluate interventions but that do not use randomization. 3. True Experimental Design:-True experimental design is a statistical approach to establishing a cause-and-effect relationship between variables .this research method is the most accurate forms which provides substantial backing to support the existence of relationships.
• 8.
  THANK YOU