Business social media 101
Download as PPT, PDF0 likes437 views
This document provides an overview of the importance of social media for businesses and tips for getting started with a social media strategy. Some key points include: - Social media allows businesses to expand their reach to customers, build trust and loyalty, and provide customer service in real-time. Nearly all consumers now use online searches to research products and services. - To get started, businesses should develop goals for their social media strategy, listen to find their target audience, create relevant content, and identify the best platforms to engage that audience. - A consistent content schedule and testing out engagement on the platforms is important to fully integrate social media into a business's marketing approach.
![Contact Posse Social Media [email_address] Or call Tel # 704-280-8456](https://image.slidesharecdn.com/businesssocialmedia101-111221165308-phpapp01/85/Business-social-media-101-31-320.jpg)
More Related Content
Similar to Business social media 101 (20)
Business social media 101
- 1. Business Social Media 101 Your Customers Are Waiting!
- 2. Old School Truth: Marketing has shifted from a one-way broadcast to a multi-point conversation
- 3. The Shift To Social Platforms
- 4. The new “word of mouth” is online social media like Facebook and Twitter
- 5. You Tube gets >490,000,000 + visitors a month who watch more than 21,000,000,000 videos
- 6. Marketing online isn’t an option anymore — it’s a requirement
- 7. So what is the Value to your Business?
- 8. It’s where your prospects & customers are searching to find businesses they can trust to buy products or services or get their problems solved
- 9. People might not be searching for your business, but when they are searching for solutions!
- 10. Fact- 97% of consumers use online searches when researching products, services that your business can provide! www.possesocialmedia.com
- 11. Social Media Allows Businesses Too! Expand your sphere of influence Create groups of like minded people Generate New leads Provide real time Customer Service
- 12. Social Media Allows Businesses Too! Respond quickly to Create loyalty Build Trust and gain new referrals Promote client Video Testimonials www.possesocialmedia.com
- 13. Expand Your Customer Reach!
- 14. Integrate all the elements so they amplify each other—search engines, video, social media, mobile marketing
- 15. Fact Social Media presents an opportunity for all businesses to differentiate themselves and build strong personal brands that directly impact their success!
- 16. Primary Social Media Outlets Facebook Twitter You Tube LinkedIn Google Plus
- 17. Are You Using SM Now? How many of you have personal accounts on one or more of these Primary platforms? www.possesocialmedia.com
- 18. Secondary Platforms Social Bookmarking Sites!
- 19. Are you active in all the places where your target customers hang out online?
- 20. 7 Points To Consider! 1. Develop your marketing strategy , Increase brand awareness? Improve customer service? Have defined Goals! 2. Listen, find your target audience in the social sphere. See how well your competitors are doing. 3. Create Content , You must have quality information to share relevant to the target market. Creating a Blog, great 1 st step.
- 21. 7 Points To Get Started 4. Understand The Target Market , are they complaining? Praising? Wishing something was better? This is your chance to listen better & respond in real-time. 5. Identify Your Platforms, these are the tools to your strategy. Is your competition present on these platforms? If Not, this your chance to engage & answer questions and become the authority!
- 22. 7 Points To Consider! 6. Set a Content Schedule , You need to set an editorial calendar to keep track of daily & weekly posts. 7. Test It Out, Once your plan is in place “jump in” its not enough to just dip your toe in. Get tweeting, posting and sharing! Remember social media is not About SELLING or instant gratification, it takes time like all relationships and business!
- 23. Social Media Allows You to Act Quickly! Have a success story? shoot a video , post it, spread the word using these media channels! Create an Employee Spotlight Program!
- 24. Social Media Allows You to Act Quickly! Give away free advice, Information craft New offers! Goal is to Separate yourself from the rest!
- 25. Build relationships Earn their trust Earn their business The Right Plan Allows You To ?
- 26. Get Started… Take Action!
- 27. Your Social Media Essentials! Twitter Facebook LinkedIn YouTube WP Blog Google+
- 28. Get them to follow you on Twitter , friend you on Facebook or subscribe to your YouTube channel Engage
- 29. Follow Up Have your customers shared any recent Social Media success stories with you?
- 31. Contact Posse Social Media [email_address] Or call Tel # 704-280-8456
- 32. We develop a plan that’s tailored to your Business! -Custom Web Site Design Social Media Marketing for Business -SM Acct setup & management -Content creation -Online SM Management -Lead Capture -Video marketing and More… www.possesocialmedia.com