Buzzwords, Statistics and Lies - True Drivers of Digital Marketing and Growth by Brian Ritchie

Good marketers think marketing, great marketers think growth. Brian Ritchie talks about the hidden, underlying strategies and actual actionable tasks that drive digital marketing growth while significantly reducing spend on "spray and pray" strategies. This talk will cover how you should take a step back and approach your digital growth campaigns by understanding user behavioural mechanics and all that it encompasses.