cadburfy of desertation report of mba .pptx
- 1. CADBURY By- Ritwik Srivastava id no- 2017B3A20735P
- 2. ABOUT THE COMPANY- •Cadbury is a British multinational confectionary company wholly owned by Mondelez International since 2010. •It’s the second largest confectionary brand in the world after Mars. •Cadbury was established in Birmingham, England in 1824, by John Cadbury who sold tea, coffee and drinking chocolate. •The company sell its product in 40 countries. •The company is of a net worth of around $11.9 billion dollars.
- 3. DEPARTMENTALIZATION OF THE COMPANY- •FUNCTIONAL DEPARTMENTALIZATION- 1.Finance department 2.Marketing department 3.Strategic department 4.Legal department 5.Human resource department 6.Resource and development department
- 4. •PRODUCT DEPARTMENTALIZATON- 1. Chocolates 2. Sweets 3. Mints and chewing gum 4. Beverages and miscellaneous •CUSTOMER DEPARTMENTALIZATION •GEOGRAPHIC DEPARTMENTALIZATION •PROCESS DEPARTMENTALIZATION
- 5. ORGANISATIONAL STRUCTURE OF THE COMPANY- Cadbury follows a downward flow of communication. So their organisational structure is said to be a hierarchical structure i.e. decisions are made at the top and passed down to the employees at a lower hierarchical level. The role of the employees in the company are rigid and clearly defined Cadbury management system is based on a democratic management style where the ideas are discussed and decisions are made collectively. Its organisational structure is less complex, less formalized ,and almost decentralized.
- 6. PICTORIAL REPRESENTATION OF THE ORGANISATIONAL STRUCTURE OF CADBURY
- 7. HUMAN RESOURCE DEPARTMENT IN CADBURY RECRUITMENTS AND SELECTION –
- 8. HR APPROACHES OF CADBURY Cadbury follows a combination of approaches. The strong HR presence indicates clearly the best practice approach but they are also resource based. This approach focuses on internal personnel and their abilities and capabilities. oBest Practice Approach – this approach focuses on the view that organisations should adopt best practices irrespective of the context. According to this view , superior management are readily identifiable and are transferrable across organisations. Resource based approach –Approach in which given the centrality of resources in terms of conferring competitive advantage, the management and marketing literature carefully defines and classifies resources and capabilities.
- 9. TRAINING AND DEVELOPMENT- On the job training (OJT)- 1) Apprenticeship program-process where a skilled person trains someone who is unskilled. 2) Job rotation - This method refers to the process whereby the trainee learns different types of jobs or functions at different times/periods in an organization. 3) Orientation/induction - It deals with a situation whereby new employees are given training to enable them to get acquainted with the work and the organization as a whole in respect of values, rules and regulation
- 10. The HRD practices opinion survey data collected from the sample respondents (Management and Employees World Research Journal of Business and Systems Research
- 11. RESULT AND FINDINGS OF THE SURVEY- •On the basis of data presentation, analysis and interpretation it is found that the most of the HRD functions in Cadbury India Ltd. was at good level, and benefitted to the organisation. • The HRD functions namely Recruitment, Team Management, Wages & Salary and Employee benefits were at excellent level. • Most of the HRD functions such as Human Resource Planning, Placement, Induction, Placement, Performance Appraisal, Organisation Development and Change, Quality of work life, Job evaluation, Rewards, and Grievance procedure, were at good level. • Whereas the HRD functions such as Training, Development and Employee Counselling were at Fair Level and Role Analysis, Selection, Career Planning, • Workers Participation in Management and Quality Circle were at poor level.
- 12. EMPLOYEE BENEFITS IN THE COMPANY •Voluntary cum flexible benefits- a portion of salary is deducted on the will of the employee if he/she wants to get a certain benefit •Private medical insurance- each and every employee of the company is entitled with this. •Holiday trading- It allows employees to buy an additional 5 days holidays a year. •Retirement and financial benefits- this benefit includes profit sharing and a defined business pension plan. • Other benefits -Accidental death insurance, Dental insurance , Vision insurance etc.
- 13. CONCLUSIONS The department of HR in Cadbury needs to change in many ways. The rate of change should increase quickly as public and political expectations of service levels will continue to rise in upcoming years. The company should be able to attract talented people who will be committed, involved in their work, will achieve high levels of performance and deliver excellent value for money.
- 14. Thank you