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Cadbury presentation
- 1. -Ashik Dorjee -Ajay Kourav -Prashant Bharduwaj - IIMT School of Management
- 2. Cadbury… • Incorporation………… from 1824. • Founder…………. John Cadbury. • Headquarters……….Uxbridge, England. • Factory………Bournville in Birmingham. • Starting in form of grocery business in Birmingham in 1824. • 1853….became the confectioner to British Crown. • 1860….Richard & George took command and expand it further. • 1905 Chocolate was launched under the name Cadbury Dairy Milk(CDM). • .
- 3. • later 1948 Cadbury enter or starts its operation in India. • 50% of age groups are of below 25, 65% age groups are of below 65 . • Cadbury in India operates in five categories:- Chocolates, Beverages, Biscuits, Candy & Gums. • Complete Brand strategy in terms of soliciting the Indian market. • Cadbury enjoys the value, market share of over 70% - The highest Cadbury brand Share in the world. • Cadbury earns 1/4th of its revenue from the Indian market. • 1969 Cadbury merged with drinks company Schweppes Ltd.S to form Cadbury Schweppes. • Revenue £11,346,002,000, Operating Income £559,432,200, Net Income of £447,545,760. • 2009 Cadbury has been acquisitioned by the confectioner Kraft foods with £11.5 billion. • Fourth Leading Confectionery manufacturer in the world • The Oldest and the Largest Family run Business.
- 4. Vision… “Borrow Cadbury trust’s vision is of a peaceful, equitable society, free from discrimination and based on the principle of social justice for all” • Customer’s desirable behavior………………….Relationships.
- 5. Mission… “Cadbury means quality; this is our promise. Our reputation is built upon is quality: Our commitment to continuous improvement will ensure that our promise”. • 150 years of existence……… consumer oriented marketing strategies.
- 6. Goal… • Synchronization of the world. • Real taste bud hitters. • Togetherness. • Quality hampers so maintain.
- 7. Objectives… • Consumer oriented. • Quality, Performance, Integrity and Responsibility • Serve the world the same flavor of taste and focuses to increment the disported relationships. • Classic Cocoa quality products leader.
- 9. Perpetual Mapping of Cadbury Brand and its competitors… • Organization could position a new brand. • The X-axis goes left to right & the y-axis goes bottom to top. We can use any following any criteria for the map. • Price…Quality…Status…Features…Safety…Reliability.
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- 13. Conclusion… • Unique mix with extreme consumption patterns, attitudes, beliefs, income level and spending. • Understanding the consumer demands and maintaining the quality will be essential. • Pricing is the key for Cadbury’s. • Strategy is a main factor or USP. • Quality USP.
- 14. Suggestions… • Maintain dominance in chocolate segment. • Introduce of Health oriented products for Health cautious peoples. • New channels such as gifting, child connectivity and value for money offering to be the key growth drives. • Many new players are trying to enter Indian market so it should formulate new strategies so as not to lose market share. • FDI will bring in many new products and competitors so Cadbury will have to maintain their strong market distribution channel so as not to lose market share.
- 15. References:- • https://www.cadbury.co.uk • http://www.cadbury.co.za • http://www.thehersheycompany.com/brands/cadbury/ca ramel-egg.aspx • http://in.mondelezinternational.com/home • http://www.123helpme.com/view.asp?id=47768 • http://www.ukessays.com/essays/marketing/marketing- strategy-of-cadbury-marketing-essay.php • http://in.mondelezinternational.com/home • http://www.thehindu.com/business/Industry/cadbury- india-changes-name-to-mondelzindia- foods/article5934144.ece