Calculation of the (Return of Investment) of a UX designer

UX Working Group Zurich by Pavlos Vos
Courtesy of http://www.uxnewsmag.com/2019/01/28/the-roi-of-ux-why-user-experience-is-a-zero-risk-investment/

Companies fear*
*hiring a UX designer
Courtesy of Image credit: Colin Anderson | Getty Images

70% of projects fail
Due to lack of user acceptance
Courtesy of Credit AdobeStock_191554693 annoyed computer user

Developers 50% of time spent
ﬁxing broken code
2005 study from the IEEE
Courtesy of Thinkstock

In the real world
Bad UX is obvious
Courtesy of Photo: 1.bp.blogspot.com

In software design
Bad UX is hidden
Courtesy of https://careerfoundry.com/en/blog/ux-design/10-classic-ux-design-fails/

“Don’t Listen to Users”
First Rule of Usability
Courtesy of Jakob Nielsen https://www.nngroup.com/

YOU ≠≠≠ USER
Software creators and end users
tend to be different species
Courtesy of https://lasa.asn.au/ & Royalty-free stock photo ID: 653784163

Imagine software like a cake
“Users” only taste 20% of it
(Pareto principle)
Courtesy of https://www.livewellbakeoften.com

Visual Design
Frontend
Middle Ware
Backend
Database
Devops
End User
Needs
Courtesy of

Validate before you build
Design Sprints are a great way to validate ideas before you
invest a ton of time and money
Courtesy of 110857558 Copyright: georgejmclittle

Test FAIL fast,
Succeed faster
A design sprint can feel like a leap of faith
Courtesy of Alpay Erdem/Courtesy of World Photo Organization

.
Technical fundamentals
Are chosen based on requirements
Courtesy of http://www.stallionera.in/upcoming-project.php

.
The longer you work
the harder it is for you to change it
Hanna Eshel working on Adam and Eve for Symposium, in Piazza Alberica, Carrara, Italy, 1981. Courtesy of Patrick Parrish Gallery.

.
Delays increase the cost of
User Experience Design
Courtesy of https://www.experiencedynamics.com/blog/2014/07/making-strong-business-case-roi-ux-infographic

Front-end developer is a
technology specialist
Solutions for detailed business requirements are created
based on technical skill
Courtesy of Photo 59931102 © Monkey Business Images - Dreamstime.com

Tech
skills
User
Needs
Courtesy of “If all you have is a hammer, everything looks like a nail.” Creator unknown

UX designer
should be technology agnostic like the user
Courtesy of Donald Norman https://www.nngroup.com/

Create, test and evaluate
Evaluate progress from the real end user sooner
Courtesy of https://eninulook.com/index.php/coffee-tea/slice-cake.html

Tools are there available
Experts are not
Courtesy of Creative by Dan Maccarone & Sarah Doody

Let us calculate the UX ROI
What does it cost?
Courtesy of Crear una cuenta gratuita Por ESB Professional

UX cost vs Dev cost?
How much do you charge?
UX Designer
How much do you charge?
Developer
+10
10
9
8
7
6
5
4
3
2
1
0
+10
10
9
8
7
6
5
4
3
2
1
0

What is hidden?
User adoption cost, customer support cost, cost of delay
Courtesy of Crear una cuenta gratuita Por ESB Professional

Thank you
for your attention, lets calculate

Calculation of the (Return of Investment) of a UX designer

More Related Content

What's hot

Similar to Calculation of the (Return of Investment) of a UX designer

Recently uploaded

Calculation of the (Return of Investment) of a UX designer