Career Development, IABC
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This document discusses how professionals can use social media to manage their careers. It recommends taking a strategic approach to social media by focusing first on building relationships with people, mapping career goals and objectives, and developing a strategy and personal brand. The document also explains how social media gives recruiters and companies a way to discover talented candidates and see examples of their work and how they interact with others. Professionals are advised to participate, share valuable content, and network in order to develop their personal brand and opportunities through their online connections.
Career Development, IABC
- 1. Career Development and Social Media Valeria Maltoni, ConversationAgent.com International Association of Business Communicators (IABC) 2009 Photo: Tasumi1968 - http://www.flickr.com/photos/mr_mum1968/396209370/
- 2. “ The human connection is the key to career success.” Photo: bbcs – http://www.flickr.com/photos/bbsc30/168832715/
- 3. Photo: unaesthetic – http://www.flickr.com/photos/unaesthetic/22725413/ How do you stand out?
- 4. Job search = temporary, frustrating, highs / lows, no control, immediate need
- 5. Career mgmt = ongoing discipline developing relationships learning new skills sharing contacts and information mapping options taking control being in active pursuit
- 6. Social media gives a professional a set of tools to manage their career
- 7. P = start with people O = map objectives S = have a strategy T = pick technology It’s not an overnight thing – it’s a slow process
- 8. what you know how you think interact with peers learn from others find mentors build a personal brand why blog
- 9. be patient embrace failure develop a thick skin stay focused know your identity if you blog
- 10. Blog memorable URL about page contact information LinkedIn RSS (real simple syndication) search button creative commons
- 11. connections expertise – Q&A recommendations business card find opportunities through network summary of experience context
- 12. networking information build relationships with potential contacts connect with peers and existing contacts help out others and use social currency to develop your brand let others know what you’re working on gain feedback from the community sounding board for questions stay current on news, trends 140 characters
- 13. do’s participate share listen actively create content give value appreciate
- 14. don’ts automate conversation broadcast copy content be negative be disrespectful
- 15. Social media gives a company a way to discover talent
- 16. hiring process
- 17. best candidates have a job
- 18. opportunity to see candidate at work – how they think, what they know
- 19. ability to see how candidate relates and interacts less automated search, more effective
- 20. Social media gives a recruiter ample examples of what talent knows and how they connect
- 21. keyword searches ability to reach passively-active candidates vast networks and connections Google candidate’s digital reputation
- 22. In a tough economy, branding matters.
- 23. Social media is messy. You get out of it what you put in - as with everything else in life.
- 24. Tools Hosted - Blogger, TypePad WordPress, Movable Type Twitter – http://twitter.com LinkedIn – http://linkedin.com Facebook – http://facebook.com Other communities – e.g. groups on LinkedIn
- 25. http://www.JibberJobber.com http://www.imonlinkedinnowwhat.com http://facebookadvice.com http://www.marketingheadhunter.com http://www.conversationagent.com/career