Apache Arrow is a cross-language development platform for in-memory data that specifies a standardized columnar memory format. It provides libraries and messaging for moving data between languages and services without serialization. The presenter discusses their motivation for creating Go bindings for Apache Arrow via C++ to share data between Go and Python programs using the same memory format. They explain several challenges of this approach, such as different memory managers in Go and C++, and solutions like generating wrapper code and handling memory with finalizers.