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Case Study - Market Segmentation
- 1. Case Study -Market Segmentation Total Respondents: 500Results Collected from 12.17.10 – 12.21.10Research study conducted by:
- 2. How old areyou?
- 3. Do you wearmakeup?
- 4. What age didyou begin wearing makeup?
- 5. How did youlearn to put makeup on? (Please select all that apply)
- 6. Do you havea role model in the fashion and beauty industry?
- 7. What characteristics areimportant to you when choosing a “role model?” (Please select all that apply)
- 8. Do you enjoyputting on makeup?
- 9. Do you considerputting makeup on a...(Please select all that apply)
- 10. What makeup productsdo you typically use? (Please select all that apply)
- 11. Do you wantto look natural with your makeup?
- 12. Natural beauty means...(Pleaseselect all that apply)
- 13. Do you feelthat taking good care of your skin or wearing makeup is more important for your beauty?
- 14. Where do youfind your information about makeup? (Please select all that apply)
- 15. What do youconsider when buying makeup? (Please select all that apply)
- 16. What makeup branddo you typically wear? (Please select all that apply)
- 17. Which of thefollowing impacts your decision when deciding what brand of makeup to use? (Please select all that apply)
- 18. Do you enjoybuying make-up?
- 19. How often doyou purchase makeup?
- 20. Where doyou purchase your makeup? (Please select all the apply)
- 21. How would youdescribe your typical makeup purchasing experience?(Please select all that apply)
- 22. How would youdescribe your typical makeup purchasing experience?
- 23. How do youfeel about the makeup that is available to you?
- 24. How do youfeel about the prices you pay for makeup?
- 25. Do you feelthere are enough makeup product choices for your age?
- 26. How important isthe product packaging?
- 27. How important isit that the product packaging is eco-friendly?
- 28. How important isthe quality of product ingredients?
- 29. What magazines doyou read? (Please select all that apply)
- 30. Do you knowthe following fashion models? (Please select all that apply)
- 31. Are you interestedin makeup looks from past eras?
- 32. Whose makeup lookdo you most closely identify with?
- 33. Which of thefollowing best describes your ethnic background or descent?
- 34. ABOUT THIS SURVEYThissurvey was conducted online via social networks 12/17 – 12/21/2010 among 500 individuals. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For more in depth survey methodology, please contact Lab42 at [email protected]