User Centered Design 
in practice 
Adding a human touch 
to corporate software 
Cyryl Kwaśniewski, Roche Polska
[Case study] User Center Design in Practice - World Usability Day 2014
So, what does Roche do? 
Designs, manufactures and sells 
drugs and diagnostic devices
Top 20 R&D Spenders 2008-2014 
http://www.strategyand.pwc.com/global/home/what-we-think/global-innovation-1000/top-20-rd-spenders-2014
So, what does Roche do? 
15 countries 
85.000 Employees 
21 million patients in 2013
Why is this so important? 
We treat the most serious diseases.
Why is this so important? 
All eyes on us.
Why is this so important? 
Cleaning a device requires a procedure.
[Case study] User Center Design in Practice - World Usability Day 2014
Why is this so important? 
In drugs industry there is a lot of 
procedures.
Why is this so important? 
Everything has to be documented.
[Case study] User Center Design in Practice - World Usability Day 2014
Info about 
the 
training Info about 
the 
participants
When you have 2100 trainings per month 
a lot of documents is created.
What happens with a document once it’s 
created?
We have a process for this.
So what’s the problem challenge? 
?
“We think the process is wrong 
and could be improved.”
“We think the process is wrong 
and could be improved.” 
assumptions lots of 
assumptions
Let’s verify these assumptions.
What is User Centered Design? 
The design is based upon an explicit 
understanding of users, tasks and 
environments. 
Users are involved throughout design 
and development. 
The design is driven and refined by 
user-centered evaluation. 
The process is iterative. 
The design team includes 
multidisciplinary skills and 
perspectives. 
The design addresses the whole user 
experience.
What is User Centered Design? 
The design is based upon an explicit 
understanding of users, tasks and 
environments. 
→ DO RESEARCH 
Users are involved throughout design 
and development. 
→ TALK TO USERS 
The design is driven and refined by 
user-centered evaluation. 
→ TEST DESIGNS 
The process is iterative. 
→ TRY AGAIN OFTEN 
The design team includes 
multidisciplinary skills and 
perspectives. 
→ ALL HANDS ON BOARD 
The design addresses the whole user 
experience. 
→ IT'S NOT JUST AN APP
Benoit 
SAP developer 
Carly 
Process SME Cyryl 
UX guy 
Sundeep 
Project Manager
IT’S OUR RESEARCH 
Interviews 
and shadowing “watch & learn”: 
2 locations 
4 sites visited 
15 people interviewed 
20 real trainings sessions attended
What did we learn? 
The existing process is inefficient.
What did we learn? 
The existing process is inefficient.
The existing process 
Roster 
ParticipantTrainer
The existing process 
Roster 
ParticipantTrainer 
Assistant
The existing process 
ParticipantTrainer 
Assistant 
Roster 
Learning 
Expert
The existing process 
ParticipantTrainer 
Learning 
Expert 
Assistant 
Roster 
SSC
The existing process 
ParticipantTrainer 
Learning 
Expert SSC 
Assistant 
Roster 
This takes hours or even days
The existing process 
ParticipantTrainer 
Learning 
Expert SSC 
Assistant 
Roster 
Some math: 
2100 rosters per month 
x 3 people involved 
x 10 minutes per roster 
= 1050 manhours per month 
That’s 6 full-time employees doing just paperwork
What else did we learn? 
Everywhere is a classroom.
What else did we learn? 
Everywhere is a classroom. 
There no devices available.
What else did we learn? 
Everywhere is a classroom. 
There no devices available. 
Available computers are old.
What else did we learn? 
Everywhere is a classroom. 
There no devices available. 
Available computers are old. 
Employees don’t like corporate solutions.
What else did we learn? 
Everywhere is a classroom. 
There no devices available. 
Available computers are old. 
Employees don’t like corporate solutions. 
Current solution is rather low-tech.
<photos from research> 
This is how 
rosters are stored 
at the moment. 
Does 
not search 
well.
What else did we learn? 
Everywhere is a classroom. 
There no devices available. 
Available computers are old. 
Employees don’t like corporate solutions. 
Current solution is rather low-tech. 
Errors are hard to fix.
What else did we learn? 
Everywhere is a classroom. 
There no devices available. 
Available computers are old. 
Employees don’t like corporate solutions. 
Current solution is rather low-tech. 
Errors are hard to fix. 
Trainers worry.
Task model 
Trainer: 
Prepare → Fill in rosters → Collect signatures → Submit the roster 
Participant: 
Join training → Sign a roster → Receive qualification
Principles 
Empowerment 
Simplicity 
Clarity
So what are our constraints? 
Seamless experience 
Extremely lightweight 
Device-agnostic 
Usable for every employee 
Consistent with other corporate solutions 
Requires no training 
People must love it ← #engagement
Possible solutions 
RFID? 
QR code? 
Phone ID?
Design decisions 
Badges!
Possible solutions 
Everyone has a badge.
Possible solutions 
Badge. 
+ 
Web application
How did design & development go?
Iteration #1
Iteration #2
Iteration #3
[Case study] User Center Design in Practice - World Usability Day 2014
What about #engagement?
[Case study] User Center Design in Practice - World Usability Day 2014
[Case study] User Center Design in Practice - World Usability Day 2014
[Case study] User Center Design in Practice - World Usability Day 2014
[Case study] User Center Design in Practice - World Usability Day 2014
* Bonus slide * The whole diagram: http://www.jjg.net/elements/pdf/elements.pdf
Thank you. 
Cyryl Kwaśniewski 
t: @cyrylski 
@: cyrylski@gmail.com 
@: cyryl.kwasniewski@roche.com

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[Case study] User Center Design in Practice - World Usability Day 2014

  • 1. User Centered Design in practice Adding a human touch to corporate software Cyryl Kwaśniewski, Roche Polska
  • 3. So, what does Roche do? Designs, manufactures and sells drugs and diagnostic devices
  • 4. Top 20 R&D Spenders 2008-2014 http://www.strategyand.pwc.com/global/home/what-we-think/global-innovation-1000/top-20-rd-spenders-2014
  • 5. So, what does Roche do? 15 countries 85.000 Employees 21 million patients in 2013
  • 6. Why is this so important? We treat the most serious diseases.
  • 7. Why is this so important? All eyes on us.
  • 8. Why is this so important? Cleaning a device requires a procedure.
  • 10. Why is this so important? In drugs industry there is a lot of procedures.
  • 11. Why is this so important? Everything has to be documented.
  • 13. Info about the training Info about the participants
  • 14. When you have 2100 trainings per month a lot of documents is created.
  • 15. What happens with a document once it’s created?
  • 16. We have a process for this.
  • 17. So what’s the problem challenge? ?
  • 18. “We think the process is wrong and could be improved.”
  • 19. “We think the process is wrong and could be improved.” assumptions lots of assumptions
  • 20. Let’s verify these assumptions.
  • 21. What is User Centered Design? The design is based upon an explicit understanding of users, tasks and environments. Users are involved throughout design and development. The design is driven and refined by user-centered evaluation. The process is iterative. The design team includes multidisciplinary skills and perspectives. The design addresses the whole user experience.
  • 22. What is User Centered Design? The design is based upon an explicit understanding of users, tasks and environments. → DO RESEARCH Users are involved throughout design and development. → TALK TO USERS The design is driven and refined by user-centered evaluation. → TEST DESIGNS The process is iterative. → TRY AGAIN OFTEN The design team includes multidisciplinary skills and perspectives. → ALL HANDS ON BOARD The design addresses the whole user experience. → IT'S NOT JUST AN APP
  • 23. Benoit SAP developer Carly Process SME Cyryl UX guy Sundeep Project Manager
  • 24. IT’S OUR RESEARCH Interviews and shadowing “watch & learn”: 2 locations 4 sites visited 15 people interviewed 20 real trainings sessions attended
  • 25. What did we learn? The existing process is inefficient.
  • 26. What did we learn? The existing process is inefficient.
  • 27. The existing process Roster ParticipantTrainer
  • 28. The existing process Roster ParticipantTrainer Assistant
  • 29. The existing process ParticipantTrainer Assistant Roster Learning Expert
  • 30. The existing process ParticipantTrainer Learning Expert Assistant Roster SSC
  • 31. The existing process ParticipantTrainer Learning Expert SSC Assistant Roster This takes hours or even days
  • 32. The existing process ParticipantTrainer Learning Expert SSC Assistant Roster Some math: 2100 rosters per month x 3 people involved x 10 minutes per roster = 1050 manhours per month That’s 6 full-time employees doing just paperwork
  • 33. What else did we learn? Everywhere is a classroom.
  • 34. What else did we learn? Everywhere is a classroom. There no devices available.
  • 35. What else did we learn? Everywhere is a classroom. There no devices available. Available computers are old.
  • 36. What else did we learn? Everywhere is a classroom. There no devices available. Available computers are old. Employees don’t like corporate solutions.
  • 37. What else did we learn? Everywhere is a classroom. There no devices available. Available computers are old. Employees don’t like corporate solutions. Current solution is rather low-tech.
  • 38. <photos from research> This is how rosters are stored at the moment. Does not search well.
  • 39. What else did we learn? Everywhere is a classroom. There no devices available. Available computers are old. Employees don’t like corporate solutions. Current solution is rather low-tech. Errors are hard to fix.
  • 40. What else did we learn? Everywhere is a classroom. There no devices available. Available computers are old. Employees don’t like corporate solutions. Current solution is rather low-tech. Errors are hard to fix. Trainers worry.
  • 41. Task model Trainer: Prepare → Fill in rosters → Collect signatures → Submit the roster Participant: Join training → Sign a roster → Receive qualification
  • 43. So what are our constraints? Seamless experience Extremely lightweight Device-agnostic Usable for every employee Consistent with other corporate solutions Requires no training People must love it ← #engagement
  • 44. Possible solutions RFID? QR code? Phone ID?
  • 47. Possible solutions Badge. + Web application
  • 48. How did design & development go?
  • 58. * Bonus slide * The whole diagram: http://www.jjg.net/elements/pdf/elements.pdf
  • 59. Thank you. Cyryl Kwaśniewski t: @cyrylski @: [email protected] @: [email protected]