Casestudypownership

Casestudypownership

• 1.
  Media Company Case Study Task 1 Understand the structure and ownership of the media sector Ken Ishii
• 2.
  Apple  American multinational corporation that designs and sells consumer electronics, computer software, and personal computers. The company's best-known hardware products are the Macintosh line of computers, the iPod, the iPhone and the iPad.
• 3.
  The owner  Apple is now a public company due to Steve Job’s death but the current CEO of Apple Inc is Tim Cook and he is part of the board member of Nike.  The founders of Apple Inc are Steve Jobs, Steve Wozniak and Ronald Wayne.
• 4.
  How is itorganized?  The company is vertically integrated, with anything done under one roof. Vertical integration is where everything is produced, exhibit and distribution.  All Apple profits stay within Apple, but this increases the risk that if the company fails all the money will be lost.
• 5.
  Who are itscompetitors?  In recent years, it could be argued that most PC manufacturers were rivals to Apple, like Dell, Alien ware, Gateway etc. but of course you can also factor in Microsoft as a rival to their Operating System (OS X/XP).  But in recent years they have branched out considerably, into online media (iTunes, Mobile Me, iPhone) so you can factor in Napster and other legal music download sites, Hotmail and Gmail, and Nokia, Samsung, Blackberry and alike.  Also, they rival in the server markets with HP, Sun, SGI and IBM with regards to High Performance Computing, Web serving, Centralised storage, which also brings further rivals like Brocade and Sanrad.  There's also networking, the Airport lines now rival Cisco, Net gear etc.  So, they now have a very diverse range of products, and there are many rivals that are fighting with Apple in those markets.
• 6.
  Who are thecustomers?  1) Middle/Upper income people who are willing to pay a bit more for a better user experience. paying 500 more for a computer is not a huge deal if you have a decent income.  2) People who like to have fun with technology. No other platform offers as many entry level tools (the whole iLife bunch and more). This includes people who like to shoot a lot of digital photos or video. It's the whole digital hub concept. People are starting to buy into it.  3) Music enthusiasts and fans ages 12-35.  4) Professionals in media and design.
• 7.
   What changesin organisational structure has there been and what were the implications.
• 8.
   Hasit hadany controversies ( eg News Corporation and the News Of The World Phone Hacking Scandal)
• 9.
  Bibliography  Find atleast 6 sources of your info - don’t use wikipedia  Place the list in this order  Surname, first name, title of book, website, date, place it was published, who it was published by