Casl Mythbusters: How to Legally Send Emails to Canada
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The document discusses common myths about Canada's Anti-Spam Law (CASL) and clarifies misconceptions regarding compliance and consent. It outlines that violations are prioritized by severity, confirmed opt-in does not guarantee compliance, and expressed consent obtained before CASL remains valid. Additionally, CASL applies to Canadian citizens regardless of residence and includes rules beyond electronic messaging.
Casl Mythbusters: How to Legally Send Emails to Canada
- 1. 1 Matthew Vernhout, Manager of Deliverability and Chief Privacy Officer, Inbox Marketer Shaun Brown, Privacy Expert and Partner, nNovation LLP Autumn Tyr-Salvia, Director of Email Standards and Best Practices, Message Systems CASL Mythbusters: How to Legally Send Email to Canada
- 2. 2 A link to the webinar replay will be provided via email following the presentation Participate in Today’s Discussion… Tweet #CASL Follow us on Twitter @messagesystems @EmailKarma @emarketinglaw @aceofemail Follow us on Linkedin Message Systems Inbox Marketer nNovation
- 3. 3 MYTH 1: The CRTC will give me a large fine for any violation
- 4. 4 FALSE: The CRTC is focusing on gross violations, not grey area violations
- 5. 5 MYTH 2 Using confirmed opt-in will make my email collection data CASL compliant
- 6. 6 FALSE: Using confirmed opt-in does not make my email collection data CASL compliant
- 7. 7 MYTH 3 The expressed consent I received before CASL went into effect is still valid
- 8. 8 TRUE: The expressed consent I received before CASL went into effect is still valid
- 9. 9 MYTH 4 The full law goes into effect in 2017, so I still have time to prepare
- 10. 10 FALSE: The full law goes into effect in 2017, but you must be in compliance with the other pieces
- 11. 11 MYTH 5 CASL will never apply to transactional messages
- 12. 12 FALSE: CASL will apply to transactional messages, if not already in some cases
- 13. 13 MYTH 6 CASL applies to Commercial Electronic Messages (CEMs) sent to Canadian citizens living in and out of Canada
- 14. 14 TRUE: CASL applies to CEMs sent to all Canadian citizens regardless of residence
- 15. 15 MYTH 7 CASL only applies to electronic messaging
- 16. 16 FALSE: CASL also creates rules for the installation of computer programs as well as a prohibition against the unauthorized alternation of transmission data.
- 17. 17 MYTH 8 I need to reconfirm my entire mailing list to be in compliance with CASL
- 18. 18 FALSE: Your mailing list is fine as long as it meets the conditions in Section 66 of CASL
- 19. 19 MYTH 9 I can email a person for their consent
- 20. 20 FALSE: Consent must be provided in CASL’s specified form
- 21. 21 MYTH 10 Express consent is only one type of consent valid under CASL
- 22. 22 TRUE: Express consent is only one type of consent valid under CASL
- 23. 23 What type of email platform are you using to send your emails? A. In-house MTA (e.g., Message Systems, Port 25) B. ESP (e.g., ExactTarget, Responsys) C. Open-Source/DIY (e.g., Postfix, Sendmail) D. Not Sure
- 24. 24 Message Systems: The Leader in Messaging 20%
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- 26. 26 Thank you! Follow us on Twitter: • @messagesystems Follow us on Linkedin: • Message Systems Visit Us • www.messagesystems.com Contact Us • [email protected]