Demonware, a subsidiary of Activision-Blizzard, transitioned to using Cassandra for their data management needs in Call of Duty due to challenges with MySQL, especially regarding cross-data center data sharing. After evaluating various solutions, they found Cassandra's write performance and feature set to be superior, ultimately necessitating a rewrite of their backend. Lessons learned from the implementation include the importance of simplicity in schema design, understanding Cassandra's CAP theorem implications, and the need for realistic load testing.