CD Digipack and Magazine
ad
Research
CD digipack:
 A CD Digipack is used to promote the music as well as the
artist.
 This can be used in a variety of ways to catch the attention
of the viewer/listener to boost sales.
 Using a consistent theme throughout such as the colour, font
size ad style creates a theme for the album and presents
it to the viewer in a way to promote the artist.
 The exterior highlights the name of the artist as well as the
album. The exterior is important as it is the first image
the viewer will see of the artist and so should reflect the
genre of music the artist has created. This could be
through using an image of the artist, so they are easily
recognisable.
 The interior of a music video should continue the theme of
the exterior as it will include the CD itself along with
usually a lyric booklet along with information about the
team that helped to create the album.
The interior
continues the theme
of the exterior.
Using the same bold
colour is effective as it
makes the album stand
out from other artists
music.
Using different size
fonts highlights the
important
information such as
the artist or title of
the song/album.
Magazine ad:
 Magazine ads are an effective way of promoting the
artist as well as the music as this promotion can be
spread along a variety of magazines.
 Using different font styles and sizes highlights the
important information, such as the album release
date, album title and name of artist.
 Usually the artist is featured on the centre of the
magazine ad to promote the artist and to give the
viewer a particular image of the artist. As well as this
there are many reviews of the album to entice the
viewer to buy the album.
Close up of the
artist, in the
centre of the
shot.
Colour
theme: black,
gold and
white.
Artists
name has
a big font
size and is
in gold.
However this does
not include any
reviews of the
artists music.
Uses the
website
of the
artist.
Close up of the
artist, in the
centre of the
shot.
Colour
theme: black,
gold and
white.
Artists
name has
a big font
size and is
in gold.
However this does
not include any
reviews of the
artists music.
Uses the
website
of the
artist.

Cd digipack and magazine ad

  • 1.
    CD Digipack andMagazine ad Research
  • 2.
    CD digipack:  ACD Digipack is used to promote the music as well as the artist.  This can be used in a variety of ways to catch the attention of the viewer/listener to boost sales.  Using a consistent theme throughout such as the colour, font size ad style creates a theme for the album and presents it to the viewer in a way to promote the artist.  The exterior highlights the name of the artist as well as the album. The exterior is important as it is the first image the viewer will see of the artist and so should reflect the genre of music the artist has created. This could be through using an image of the artist, so they are easily recognisable.  The interior of a music video should continue the theme of the exterior as it will include the CD itself along with usually a lyric booklet along with information about the team that helped to create the album.
  • 3.
    The interior continues thetheme of the exterior. Using the same bold colour is effective as it makes the album stand out from other artists music. Using different size fonts highlights the important information such as the artist or title of the song/album.
  • 4.
    Magazine ad:  Magazineads are an effective way of promoting the artist as well as the music as this promotion can be spread along a variety of magazines.  Using different font styles and sizes highlights the important information, such as the album release date, album title and name of artist.  Usually the artist is featured on the centre of the magazine ad to promote the artist and to give the viewer a particular image of the artist. As well as this there are many reviews of the album to entice the viewer to buy the album.
  • 5.
    Close up ofthe artist, in the centre of the shot. Colour theme: black, gold and white. Artists name has a big font size and is in gold. However this does not include any reviews of the artists music. Uses the website of the artist.
  • 6.
    Close up ofthe artist, in the centre of the shot. Colour theme: black, gold and white. Artists name has a big font size and is in gold. However this does not include any reviews of the artists music. Uses the website of the artist.