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There are No Gurus (FOR CEANY)
- Social media is an important tactic for organizations to connect with current and potential students and learn what they are saying. However, it should not be an objective itself, but rather used to achieve goals like recruitment, enrollment, or engagement. - When using social media, it is important to be authentic, conversational, responsive to students, and avoid being rude. Organizations should also watch how students use social platforms first before engaging fully and should measure their results. - While social media is not traditionally part of some jobs, it is important to recognize that students are online and to carve out time dedicated to social media as part of the work. Organizations are in a customer service business and social media allows them to
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There are No Gurus (FOR CEANY)
- 1. THERE ARE NOGURUS A FEW DO’S AND DON’TS FOR SOCIAL MEDIA
- 2. WHY THAT NAMEFOR THIS PRESENTATION? • I’m not really that smart • There’s too much to know • The field is changing so rapidly • Those who calls themselves gurus or experts are selling something.
- 3. A FEW GROUNDRULES • Some of what you hear will sound contradictory • None of what you hear is “THE right answer.” • Some of what you hear will probably be invalid in 6 months • I’m not going to recommend you use any particular platform • Your mileage may vary
- 4. WHY SOCIAL MEDIA? …BECAUSETHE PEOPLE YOU WANT TO REACH ARE THERE. AND THEY’RE TALKING ABOUT YOU.
- 5. Want to knowif people are thinking of transferring? Having problems at school? Problems registering for class? Want to know if a student is really excited about getting accepted? The pulse of the campus is out there. Right now. in real-time. IT’S ON SOCIAL MEDIA
- 6. SOCIAL MEDIA ISA TACTIC…NOT AN OBJECTIVE • Don’t just “do social media” to “do social media.”
- 7. HAVE GOALS • Whatare your goals? Recruitment? Increased Enrollment? More Likes? • Pick a goal, then figure out best platform to help achieve that goal. • Numbers are nice, results are better
- 8.
- 9. YOU CAN’T DOIT ALL
- 11. FIND A FRIEND •Someone who can help you learn • An advocate for your cause to others on campus • Maybe lots of someones • Get S.M.U.G., if you can. Find cheap student labor
- 13. DON’T LINK YOURACCOUNTS • People will catch on • If you catch an error & delete post from one, do you remember to delete from the other? • Different social media outlets treat content differently. • Different audiences receive content differently.
- 14. BE PROACTIVE. BE RESPONSIVE. •Don’t ignore your page • Post Regularly • Provide answers • Even the tough stuff. • It’s okay to say “I don’t know. I’ll look into that for you.” • If you’re not talking someone else is doing it for you
- 15. BE CONVERSATIONAL • Writein English, skip the jargon • Social Media is not a press release or a white paper or a dissertation • Be lighthearted (where appropriate) • Start conversations, don’t just react. • Ask questions.
- 16. BE AUTHENTIC • Don’ttry to be something you’re not. • “Authenticity builds credibility slowly, but shameless promotion can destroy it quickly.”* • Use the resources at your disposal to build that credibility. • You don’t need to hit people over the head w/ marketing messages or admissions deadlines. *Greg Perfetto & Jeff Arnold of AdmissionsLab.com
- 17. DON’T BE RUDE •It only takes a minute to become a meme • Ocean Marketing • Even the rude people on your page most likely just want a response
- 18. WE ARE ALL INA CUSTOMER SERVICE BUSINESS USE SOCIAL MEDIA TO GIVE YOUR CUSTOMERS GOOD SERVICE
- 19. DON’T RUN FROMYOUR MISTAKES
- 20. WATCH. EXPLORE. MEASURE. •Don’t just plunge in headlong. Observe first. • Your communities will tell you what they want. Listen. • Use the stats functions of different platforms • Google Analytics • Consider a service, if you can afford it. • Hootsuite, Radian 6, IceRocket
- 21. BUT IT’S NOTIN MY JOB DESCRIPTION!
- 22. ADD IT TOYOUR JOB DESCRIPTION • “When am I going to do my work?” • THIS IS YOUR WORK! • Carve out 15 minutes in the morning and/or afternoon. • Or try the Google approach- 50 min work followed by 10 min. of putting out fires. • Increases your value to your organization
- 23. • You canonly learn from the experience • What will it really have cost you? Social Media is cheap • You’ll still seem cool and edgy DON’T BE AFRAID TO FAIL
- 24.