Valuing Start-Ups
Justifying Price Not Fairy Tale Valuations
7 May 2015
 Theory
 Practice
 Lessons
CONTENT
2
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The asset method values the assets of a business and does not assume a going
concern
Source: Eric Tachibana
VALUATION METHODS Theory
You are worth
what you own
You are worth what
you own in the future
You are worth what
the market says
you are worth
1 2 3
Valuation Approaches
3
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Valuing a business based on actual assets is the simplest and most intuitive way;
however, it doesn’t work for start-ups and is generally used during liquidations
Assets Liabilities
Current Assets
Cash
Accounts Receivables
Inventory
Total Current Assets
Current Liabilities
Accounts Payable
Tax Liabilities
Provisions
Total Current Liabilities
Non-Current Assets
Equipment
Buildings
Intangible assets
Total Non-Current Assets
Non-Current Liabilities
Long-term loans
Long-term provisions
Total Non-Current Liabilities
Net Assets
Equity
ASSET APPROACH You are worth
what you own
You are worth
what
you own in the
future
You are worth
what
the market
says
you are worth
1 2 3
Valuation
Approaches
Theory
4
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Source: Eric Tachibana
VALUATION METHODS Theory
You are worth
what you own
You are worth what
you own in the future
You are worth what
the market says
you are worth
1 2 3
Valuation Approaches
DCF* models are premised on the fundamental tenet of corporate finance: the
value of a company today is equal to the present value of future (but uncertain)
cash flows
5
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The discount rate reflects the level of risk and the opportunity cost
NET PRESENT VALUE METHOD
− 0 = Initial Investment
= Cash Flow
= Discount Rate
= Time
NPV Formulas
You are worth
what you own
You are worth
what
you own in the
future
You are worth
what
the market
says
you are worth
1 2 3
Valuation
Approaches
Theory
So what’s the discount rate?
* DCF = Discounted Cash Flow
6
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Investments in early stage businesses are high risk with more than 50% not
returning the capital initially invested
52%
33%
8%
3% 4%
0%
10%
20%
30%
40%
50%
60%
<1x 1x to 5x 5x to 10x 10x to 30x >30x
3.3 years
3 years
4.6 years
4.9 years 6 years
Distribution of Group-Affiliated Angel Returns
Source: Wiltbank, Returns to Angel Investors in Groups, 2007
INVESTOR RISK You are worth
what you own
You are worth
what
you own in the
future
You are worth
what
the market
says
you are worth
1 2 3
Valuation
Approaches
Theory
7
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A principal cause is the lack of information at the time of the investment
Seed
Funding
Angel
Funding
Series
A, B, C
Trade
Sale /
IPO
Available Information
Low High
LACK OF INFORMATION You are worth
what you own
You are worth
what
you own in the
future
You are worth
what
the market
says
you are worth
1 2 3
Valuation
Approaches
Theory
Bridge
Funding
Source: Efrat Kasznik
8
The image part with relationship ID rId8 was not found in the file.
The higher the risk the higher the discount rate
Source:
 Efrat Kasznik,
 Harvard Business Review; How Venture Capital Works
 Harvard Business Review: A Method for Valuing High-Risk Long-Term Investments
 80%+Seed
 50-70%Angel
 40-60%Series A
 30-50%Series B
 25-35%Bridge
 15-25%Mezzanine
DISCOUNT RATE You are worth
what you own
You are worth
what
you own in the
future
You are worth
what
the market
says
you are worth
1 2 3
Valuation
Approaches
Theory
Discount rate: risk and opportunity cost
9
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-0.25
0
0.25
2.5
10.0
Year 1 Year 2 Year 3 Year 4 Year 5
The NPV* of an early stage venture forecasting a year 1 loss of $250 thousand
and a $10 million profit in year 5 is $624 thousand
EXAMPLE
NPV = Net Present Value
Source: www.biz.yahoo.com, extract only
Start-Up Profit Profile, NPV and IRR
- in million $ -
Seed investment
= 80%
)
You are worth
what you own
You are worth
what
you own in the
future
You are worth
what
the market
says
you are worth
1 2 3
Valuation
Approaches
Theory
While VC firms regularly use DCF analysis it is best suited for projects
10
The image part with relationship ID rId8 was not found in the file.
The price earnings analysis leverages the wisdom of crowds …
Source: Eric Tachibana
Theory
You are worth
what you own
You are worth what
you own in the future
You are worth what
the market says
you are worth
1 2 3
Valuation Approaches
VALUATION METHODS
11
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… whereby the value of a business should be similar to the value of similar firms,
in similar industries
PRICE EARNINGS RATIO
-0.25
0 0.25
2.5
10
Year 1 Year 2 Year 3 Year 4 Year 5 EV at
Exit
15x
150
Sector P/E*
Application Software 45.5
Asset Management 15.7
Beverages-Brewers 31.5
Biotechnology 102.8
Food Products 15.9
Medical Equipment 44.9
Waste Management 35.5
IT Services 19.1
Source: www.biz.yahoo.com, extract only
P/E Ratios and EBIT Multiples
- in million $ -
You are worth
what you own
You are worth
what
you own in the
future
You are worth
what
the market
says
you are worth
1 2 3
Valuation
Approaches
Theory
Method is best suited for (more) mature, profitable businesses
 Theory
 Practice
 Lessons
CONTENT
13
The image part with relationship ID rId8 was not found in the file.
Convertibles notes defer the cumbersome negotiation of EV to times when more
quantitative information is available
Angel Invest?
End
How?
No
Yes
Not Priced Priced
Convertible
Note
Ordinary
Shares
Source: Efrat Kasznik
ANGEL VALUATION APPROACHES Practice
Angel Investment & Valuation
14
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Angel investors’ valuation of start-ups is driven by the desire to hold a sizeable
shareholding
Funds Raised ($)
Valuation ($) Ownership
10%-30%$1.5m*
$300k
* Pre money
Source: Efrat Kasznik
Practice
Angel Valuation Triangle
ANGEL VALUATION APPROACHES
15
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DAVE MCCLURE’S VALUATION MODEL
 Revealed by Dave McClure (500 Startups) at a TechCrunch Disrupt Event (2011)
 Each point is worth $1 million (‘million dollar points’)
1. Market
2. Product
3. Team
4. Customers
5. Revenue
 Question: is IP considered?
Dave McClure’s approach to valuing start-ups is based on 5 simple criteria each
worth a maximum of $1 million
Max valuation is $5 million
Practice
Source: Efrat Kasznik
16
The image part with relationship ID rId8 was not found in the file.
In the US valuations of start-ups have risen from $2.5 million to $3 million in just
over 12 months
START-UP VALUATIONS-US
Source: HALO Report
Practice
Start Up Valuations in the US
USD 3.0m
Median
USD 1.5m
1st Quartile
USD 4.0m
3rd Quartile
USD 0.3m
USD 10mUSD 2.5m
Median
2013
2014
17
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Industry
Software 141
Physical 33
Health 11
Other 7
Software (web & mobile)
dominates at 73%
Valuation Sought
< $1m 19
$1m - $2.5m 55
$2.5 - $5m 31
Other 88
A large number at 0 or outside
Sydney Angels Criteria
Capital Sought
< $300k 51
$300k - $500k 63
$500k - $1m 32
Other 46
3% chance of being
funded in 2014
START-UP VALUATIONS-SYDNEY ANGELS
At Sydney Angels a majority of entrepreneurs have realistic valuation
expectations of below $2.5 million; angels negotiate valuations down anyway
Practice
Source: Sydney Angels
18
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Assumption
VC VALUATION APPROACH
The VC approach to valuation is exit driven and combines DCF analysis with the
P/E method
Practice
15x =
P/E Multiple
80% Discount
Rate = 20x ROI
50% future
dilution
$10 million
$150 million
~$8 million
~$4 million
Profit in year 5
EV in year 5
Value today
Fully diluted
value today
Shareholding: 33.3%
IRR: 194%
Return: 75x
Investment: $2m
 Theory
 Practice
 Lessons
CONTENTS
20
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MISTAKES TO AVOID Lessons
5 per cent of something is better than 100 per cent of nothing
Dos … Don’ts
Do your homework and be prepared to
justify your valuation
Don’t pull a number from thin air
Be realistic Don’t be greedy & alienate investors
Don’t be obsessed and procrastinate
Focus on what matters: raise capital
quickly & accelerate growth
No need to raise too much
Balance funding requirement, dilution &
time to raise capital
Don’t succumb to a common mistake by
thinking: the grass is greener in the US
Concentrate on the environment you are
most familiar with
21
The image part with relationship ID rId8 was not found in the file.
Dependent on the level of traction a valuation of $1.5 to $2 million is likely to
avoid unpleasant discussions
 Scientific approaches to valuing start-ups have limited validity;
 Start up valuation of $1.5 to $2 million is a safe bet;
 Expedite the capital raise process, minimise disruption and focus on what matters: growing the business.
SUMMARY Lessons
 Theory
 Practice
 Lessons
 Appendix
CONTENTS
23
The image part with relationship ID rId8 was not found in the file.
The comparison of enterprise values for start ups and mature businesses
often lead to counterintuitive results
The Valuation Paradox
Characteristics Electrical Services
Provider
Start-Up
Year of Establishment 1985 2014
Product/service Well defined Proof of concept
Business model Proven Unproven, big dream
Scalability Low Perhaps
Revenues $10 million None
Cash flow Positive, $1.5 million Burn rate $60 thousand p.m.
Profit $1 million None for the next 4 years
Enterprise Value $2 million $2.5 million
Source: Efrat Kasznik
VALUATION COMPARISON Valuation Methods

CeBIT Presentation v4, 7May15

  • 1.
    Valuing Start-Ups Justifying PriceNot Fairy Tale Valuations 7 May 2015
  • 2.
  • 3.
    2 The image partwith relationship ID rId8 was not found in the file. The asset method values the assets of a business and does not assume a going concern Source: Eric Tachibana VALUATION METHODS Theory You are worth what you own You are worth what you own in the future You are worth what the market says you are worth 1 2 3 Valuation Approaches
  • 4.
    3 The image partwith relationship ID rId8 was not found in the file. Valuing a business based on actual assets is the simplest and most intuitive way; however, it doesn’t work for start-ups and is generally used during liquidations Assets Liabilities Current Assets Cash Accounts Receivables Inventory Total Current Assets Current Liabilities Accounts Payable Tax Liabilities Provisions Total Current Liabilities Non-Current Assets Equipment Buildings Intangible assets Total Non-Current Assets Non-Current Liabilities Long-term loans Long-term provisions Total Non-Current Liabilities Net Assets Equity ASSET APPROACH You are worth what you own You are worth what you own in the future You are worth what the market says you are worth 1 2 3 Valuation Approaches Theory
  • 5.
    4 The image partwith relationship ID rId8 was not found in the file. Source: Eric Tachibana VALUATION METHODS Theory You are worth what you own You are worth what you own in the future You are worth what the market says you are worth 1 2 3 Valuation Approaches DCF* models are premised on the fundamental tenet of corporate finance: the value of a company today is equal to the present value of future (but uncertain) cash flows
  • 6.
    5 The image partwith relationship ID rId8 was not found in the file. The discount rate reflects the level of risk and the opportunity cost NET PRESENT VALUE METHOD − 0 = Initial Investment = Cash Flow = Discount Rate = Time NPV Formulas You are worth what you own You are worth what you own in the future You are worth what the market says you are worth 1 2 3 Valuation Approaches Theory So what’s the discount rate? * DCF = Discounted Cash Flow
  • 7.
    6 The image partwith relationship ID rId8 was not found in the file. Investments in early stage businesses are high risk with more than 50% not returning the capital initially invested 52% 33% 8% 3% 4% 0% 10% 20% 30% 40% 50% 60% <1x 1x to 5x 5x to 10x 10x to 30x >30x 3.3 years 3 years 4.6 years 4.9 years 6 years Distribution of Group-Affiliated Angel Returns Source: Wiltbank, Returns to Angel Investors in Groups, 2007 INVESTOR RISK You are worth what you own You are worth what you own in the future You are worth what the market says you are worth 1 2 3 Valuation Approaches Theory
  • 8.
    7 The image partwith relationship ID rId8 was not found in the file. A principal cause is the lack of information at the time of the investment Seed Funding Angel Funding Series A, B, C Trade Sale / IPO Available Information Low High LACK OF INFORMATION You are worth what you own You are worth what you own in the future You are worth what the market says you are worth 1 2 3 Valuation Approaches Theory Bridge Funding Source: Efrat Kasznik
  • 9.
    8 The image partwith relationship ID rId8 was not found in the file. The higher the risk the higher the discount rate Source:  Efrat Kasznik,  Harvard Business Review; How Venture Capital Works  Harvard Business Review: A Method for Valuing High-Risk Long-Term Investments  80%+Seed  50-70%Angel  40-60%Series A  30-50%Series B  25-35%Bridge  15-25%Mezzanine DISCOUNT RATE You are worth what you own You are worth what you own in the future You are worth what the market says you are worth 1 2 3 Valuation Approaches Theory Discount rate: risk and opportunity cost
  • 10.
    9 The image partwith relationship ID rId8 was not found in the file. -0.25 0 0.25 2.5 10.0 Year 1 Year 2 Year 3 Year 4 Year 5 The NPV* of an early stage venture forecasting a year 1 loss of $250 thousand and a $10 million profit in year 5 is $624 thousand EXAMPLE NPV = Net Present Value Source: www.biz.yahoo.com, extract only Start-Up Profit Profile, NPV and IRR - in million $ - Seed investment = 80% ) You are worth what you own You are worth what you own in the future You are worth what the market says you are worth 1 2 3 Valuation Approaches Theory While VC firms regularly use DCF analysis it is best suited for projects
  • 11.
    10 The image partwith relationship ID rId8 was not found in the file. The price earnings analysis leverages the wisdom of crowds … Source: Eric Tachibana Theory You are worth what you own You are worth what you own in the future You are worth what the market says you are worth 1 2 3 Valuation Approaches VALUATION METHODS
  • 12.
    11 The image partwith relationship ID rId8 was not found in the file. … whereby the value of a business should be similar to the value of similar firms, in similar industries PRICE EARNINGS RATIO -0.25 0 0.25 2.5 10 Year 1 Year 2 Year 3 Year 4 Year 5 EV at Exit 15x 150 Sector P/E* Application Software 45.5 Asset Management 15.7 Beverages-Brewers 31.5 Biotechnology 102.8 Food Products 15.9 Medical Equipment 44.9 Waste Management 35.5 IT Services 19.1 Source: www.biz.yahoo.com, extract only P/E Ratios and EBIT Multiples - in million $ - You are worth what you own You are worth what you own in the future You are worth what the market says you are worth 1 2 3 Valuation Approaches Theory Method is best suited for (more) mature, profitable businesses
  • 13.
  • 14.
    13 The image partwith relationship ID rId8 was not found in the file. Convertibles notes defer the cumbersome negotiation of EV to times when more quantitative information is available Angel Invest? End How? No Yes Not Priced Priced Convertible Note Ordinary Shares Source: Efrat Kasznik ANGEL VALUATION APPROACHES Practice Angel Investment & Valuation
  • 15.
    14 The image partwith relationship ID rId8 was not found in the file. Angel investors’ valuation of start-ups is driven by the desire to hold a sizeable shareholding Funds Raised ($) Valuation ($) Ownership 10%-30%$1.5m* $300k * Pre money Source: Efrat Kasznik Practice Angel Valuation Triangle ANGEL VALUATION APPROACHES
  • 16.
    15 The image partwith relationship ID rId8 was not found in the file. DAVE MCCLURE’S VALUATION MODEL  Revealed by Dave McClure (500 Startups) at a TechCrunch Disrupt Event (2011)  Each point is worth $1 million (‘million dollar points’) 1. Market 2. Product 3. Team 4. Customers 5. Revenue  Question: is IP considered? Dave McClure’s approach to valuing start-ups is based on 5 simple criteria each worth a maximum of $1 million Max valuation is $5 million Practice Source: Efrat Kasznik
  • 17.
    16 The image partwith relationship ID rId8 was not found in the file. In the US valuations of start-ups have risen from $2.5 million to $3 million in just over 12 months START-UP VALUATIONS-US Source: HALO Report Practice Start Up Valuations in the US USD 3.0m Median USD 1.5m 1st Quartile USD 4.0m 3rd Quartile USD 0.3m USD 10mUSD 2.5m Median 2013 2014
  • 18.
    17 The image partwith relationship ID rId8 was not found in the file. Industry Software 141 Physical 33 Health 11 Other 7 Software (web & mobile) dominates at 73% Valuation Sought < $1m 19 $1m - $2.5m 55 $2.5 - $5m 31 Other 88 A large number at 0 or outside Sydney Angels Criteria Capital Sought < $300k 51 $300k - $500k 63 $500k - $1m 32 Other 46 3% chance of being funded in 2014 START-UP VALUATIONS-SYDNEY ANGELS At Sydney Angels a majority of entrepreneurs have realistic valuation expectations of below $2.5 million; angels negotiate valuations down anyway Practice Source: Sydney Angels
  • 19.
    18 The image partwith relationship ID rId8 was not found in the file. Assumption VC VALUATION APPROACH The VC approach to valuation is exit driven and combines DCF analysis with the P/E method Practice 15x = P/E Multiple 80% Discount Rate = 20x ROI 50% future dilution $10 million $150 million ~$8 million ~$4 million Profit in year 5 EV in year 5 Value today Fully diluted value today Shareholding: 33.3% IRR: 194% Return: 75x Investment: $2m
  • 20.
  • 21.
    20 The image partwith relationship ID rId8 was not found in the file. MISTAKES TO AVOID Lessons 5 per cent of something is better than 100 per cent of nothing Dos … Don’ts Do your homework and be prepared to justify your valuation Don’t pull a number from thin air Be realistic Don’t be greedy & alienate investors Don’t be obsessed and procrastinate Focus on what matters: raise capital quickly & accelerate growth No need to raise too much Balance funding requirement, dilution & time to raise capital Don’t succumb to a common mistake by thinking: the grass is greener in the US Concentrate on the environment you are most familiar with
  • 22.
    21 The image partwith relationship ID rId8 was not found in the file. Dependent on the level of traction a valuation of $1.5 to $2 million is likely to avoid unpleasant discussions  Scientific approaches to valuing start-ups have limited validity;  Start up valuation of $1.5 to $2 million is a safe bet;  Expedite the capital raise process, minimise disruption and focus on what matters: growing the business. SUMMARY Lessons
  • 23.
     Theory  Practice Lessons  Appendix CONTENTS
  • 24.
    23 The image partwith relationship ID rId8 was not found in the file. The comparison of enterprise values for start ups and mature businesses often lead to counterintuitive results The Valuation Paradox Characteristics Electrical Services Provider Start-Up Year of Establishment 1985 2014 Product/service Well defined Proof of concept Business model Proven Unproven, big dream Scalability Low Perhaps Revenues $10 million None Cash flow Positive, $1.5 million Burn rate $60 thousand p.m. Profit $1 million None for the next 4 years Enterprise Value $2 million $2.5 million Source: Efrat Kasznik VALUATION COMPARISON Valuation Methods