INTERCULTURAL COMMUNICATION 
MARIA SUBERT
INTERCULTURAL COMMUNICATION 
 Exchange of information 
 between people 
 from different cultural background
STUDYING INTERCULTURAL COMMUNICATION IS IMPORTANT: 
 We communicate with people 
from other cultures increasingly 
 Global business requires more 
Intercultural communication 
 We are curious about other 
people 
 After the convergence of 
technologies we communicate 
with people from other cultures
CULTURE: 
Culture is a unique 
combination of 
 rituals 
 religious beliefs 
 ways of thinking 
 and ways of 
behaving.
DOMINANT CULTURES 
 Dominant culture: 
 those who have the power 
and influence in the group. 
 In the USA this means: 
white, male, able-bodied, 
strait, married and 
employed.
NON-DOMINANT CULTURES 
Non-dominant (marginalized) culture: 
exists within the dominant group but 
differs from it in some significant 
characteristic. 
This term includes people of color, 
women, gays, lesbians, bisexuals, 
people with disabilities, the lower and 
working class, the 
unemployed/underemployed, the 
young and the elderly.
NON-DOMINANT GROUPS USE VARIOUS METHODS TO 
COMMUNICATE WITH THE DOMINANT GROUP: 
 assimilation 
accommodation 
 separation
NON-DOMINANT GROUPS USE VARIOUS METHODS TO 
COMMUNICATE WITH THE DOMINANT GROUP: 
 Assimilation: non-dominant group’s attempt to “fit in” the 
dominant group. 
 Accommodation: the marginalized group manages to keep 
its identity while striving for positive relationship with the 
dominant culture. 
 Separation: the marginalized group relates as exclusively as 
possible with its own group 
 Separation goal can be carried to an extreme: skinheads are 
openly racist, non-whites openly anti whites, some parliamentary 
groups openly anti-government.
CULTURE THAT DOES NOT TRY TO FIT IN 
An example of a 
non-dominant 
culture that does 
not try to fit into the 
dominant culture in 
the United States is 
 The Amish
INTERCULTURAL COMMUNICATION PROBLEMS: 
Ethnocentrism 
stereotyping 
prejudice
INTERCULTURAL COMMUNICATION PROBLEMS: 
Ethnocentrism: the belief that your own 
group or culture is superior to other groups 
and cultures. 
Cultural relativism: the belief that another 
culture should be judged by its own 
context rather than measured against 
your culture.
INTERCULTURAL COMMUNICATION PROBLEMS: 
 Stereotyping in intercultural communication: 
to generalize about some group of people that oversimplifies 
their culture. (Chinese are good at math) 
 Prejudice in intercultural communication: 
is a negative attitude toward a group of people just because 
who they are. (People who speak languages other than 
English)
CHARACTERISTICS OF DIFFERENT CULTURES: 
 Individualistic cultures 
& 
 Collectivistic cultures 
https://www.youtube.com/watch?v=Fw-HgnZO1js
INDIVIDUALISTIC CULTURES: 
 cultures that value the individual over group. 
 They value individual freedom, choice, uniqueness, 
independence. 
 They place “I” before “we,” value competition over 
cooperation, private property over state-owned 
properties, personal behavior over group behavior. 
 loyalty to an institution, job, family are less important. 
 Examples: USA, Australia, Great Britain, Canada, the 
Netherlands.
COLLECTIVISTIC CULTURES: 
 cultures that value the group over the 
individual. 
 They place “we” before “I,” value over 
competition; state-owned properties over 
private property; personal behavior over 
group behavior; group behavior over 
personal behavior; 
 loyalty to an institution, job, family are 
extremely important. 
 Examples: Venezuela, Pakistan, Peru, 
Taiwan, Thailand, China and Japan.
UNCERTAINTY-ACCEPTING & UNCERTAINTY-REJECTING 
CULTURES 
 Uncertainty-accepting & Uncertainty-rejecting 
cultures: 
 https://www.youtube.com/watch?v=Qem46KUMIOM
UNCERTAINTY-ACCEPTING & UNCERTAINTY-REJECTING 
CULTURES 
 Uncertainty-accepting cultures: 
Cultures that tolerate ambiguity, uncertainty and diversity. 
Examples: USA, Great Britain, Denmark, Sweden, Singapore, 
Hong Kong, Ireland, India. 
 Uncertainty-rejecting cultures: 
Cultures that have difficulty with ambiguity, uncertainty and 
diversity. Examples: Japan, France, Spain, Greece, Portugal, 
Belgium, Peru, Chile, Russia, China, and Argentina.
INTERESTING FACTS TO REMEMBER 
 Women in most Asian and Scandinavian countries cover 
their mouths when they laugh or giggle. 
 Australians consider rude to put your hands on your lap 
during meal. 
 In Iran and much of the Middle East, people do not exhibit 
signs of affection in public. 
 Adults may hold hands as a sign of friendship in the Middle 
East and parts of Africa. 
 In Japan, laughter in certain situation signals 
embarrassment, not amusement.
INTERESTING FACTS TO REMEMBER 
 In Pakistan you eat with the right hand, because the left hand is 
regarded unclear. 
 Chinese always use both hands when passing food, a gift, or a 
business card. 
 In Kenya, pointing with the index finger is regarded as very 
insulting. 
 Muslim men in Malaysia touch their heart after shaking hands as if 
to say their greeting is “from the heart.” 
 Men and women in Russia, Italy and France give each other 
cheek-to-cheek hug and a bit of kiss when greeting.
ON-TIME CULTURES & SOMETIME CULTURES  On-time cultures: compartmentalize time to meet personal 
needs, separate tasks and social dimension, and point to the 
future. Time is scheduled strictly. Getting to any appointment 
on time is important. 
Example: Canada, the United States, and Northern Europe 
 Sometime cultures: view time as contextually based and 
relationally oriented. Time is only one factor in a much larger 
and more complicated context. Getting to any 
appointment on time is not important. 
Example: Latin America, the Middle East, Asia, France, Africa, 
and Greece.
CODE SENSITIVITY: 
 the ability to use 
verbal and non-verbal 
language 
appropriate to the 
cultural norms of the 
individual with whom 
you are 
communicating.
REFLEXIVITY: 
Being self-aware and learning from the 
interactions with the intent of improving 
future interactions
STRATEGIES TO IMPROVE INTERCULTURAL COMMUNICATION: 
 conduct a personal self-assessment 
 practice supportive communication behaviors 
 develop sensitivity toward diversity 
 avoid stereotypes/ethnocentrism and develop code sensitivity 
 Seek shared codes, use descriptive feedback, open 
communication channels, manage conflicting beliefs and 
practice, practice reflexivity.

Ch7 intercultural communication power point

  • 1.
  • 2.
    INTERCULTURAL COMMUNICATION Exchange of information  between people  from different cultural background
  • 3.
    STUDYING INTERCULTURAL COMMUNICATIONIS IMPORTANT:  We communicate with people from other cultures increasingly  Global business requires more Intercultural communication  We are curious about other people  After the convergence of technologies we communicate with people from other cultures
  • 4.
    CULTURE: Culture isa unique combination of  rituals  religious beliefs  ways of thinking  and ways of behaving.
  • 5.
    DOMINANT CULTURES Dominant culture:  those who have the power and influence in the group.  In the USA this means: white, male, able-bodied, strait, married and employed.
  • 6.
    NON-DOMINANT CULTURES Non-dominant(marginalized) culture: exists within the dominant group but differs from it in some significant characteristic. This term includes people of color, women, gays, lesbians, bisexuals, people with disabilities, the lower and working class, the unemployed/underemployed, the young and the elderly.
  • 7.
    NON-DOMINANT GROUPS USEVARIOUS METHODS TO COMMUNICATE WITH THE DOMINANT GROUP:  assimilation accommodation  separation
  • 8.
    NON-DOMINANT GROUPS USEVARIOUS METHODS TO COMMUNICATE WITH THE DOMINANT GROUP:  Assimilation: non-dominant group’s attempt to “fit in” the dominant group.  Accommodation: the marginalized group manages to keep its identity while striving for positive relationship with the dominant culture.  Separation: the marginalized group relates as exclusively as possible with its own group  Separation goal can be carried to an extreme: skinheads are openly racist, non-whites openly anti whites, some parliamentary groups openly anti-government.
  • 9.
    CULTURE THAT DOESNOT TRY TO FIT IN An example of a non-dominant culture that does not try to fit into the dominant culture in the United States is  The Amish
  • 10.
    INTERCULTURAL COMMUNICATION PROBLEMS: Ethnocentrism stereotyping prejudice
  • 11.
    INTERCULTURAL COMMUNICATION PROBLEMS: Ethnocentrism: the belief that your own group or culture is superior to other groups and cultures. Cultural relativism: the belief that another culture should be judged by its own context rather than measured against your culture.
  • 12.
    INTERCULTURAL COMMUNICATION PROBLEMS:  Stereotyping in intercultural communication: to generalize about some group of people that oversimplifies their culture. (Chinese are good at math)  Prejudice in intercultural communication: is a negative attitude toward a group of people just because who they are. (People who speak languages other than English)
  • 13.
    CHARACTERISTICS OF DIFFERENTCULTURES:  Individualistic cultures &  Collectivistic cultures https://www.youtube.com/watch?v=Fw-HgnZO1js
  • 14.
    INDIVIDUALISTIC CULTURES: cultures that value the individual over group.  They value individual freedom, choice, uniqueness, independence.  They place “I” before “we,” value competition over cooperation, private property over state-owned properties, personal behavior over group behavior.  loyalty to an institution, job, family are less important.  Examples: USA, Australia, Great Britain, Canada, the Netherlands.
  • 15.
    COLLECTIVISTIC CULTURES: cultures that value the group over the individual.  They place “we” before “I,” value over competition; state-owned properties over private property; personal behavior over group behavior; group behavior over personal behavior;  loyalty to an institution, job, family are extremely important.  Examples: Venezuela, Pakistan, Peru, Taiwan, Thailand, China and Japan.
  • 16.
    UNCERTAINTY-ACCEPTING & UNCERTAINTY-REJECTING CULTURES  Uncertainty-accepting & Uncertainty-rejecting cultures:  https://www.youtube.com/watch?v=Qem46KUMIOM
  • 17.
    UNCERTAINTY-ACCEPTING & UNCERTAINTY-REJECTING CULTURES  Uncertainty-accepting cultures: Cultures that tolerate ambiguity, uncertainty and diversity. Examples: USA, Great Britain, Denmark, Sweden, Singapore, Hong Kong, Ireland, India.  Uncertainty-rejecting cultures: Cultures that have difficulty with ambiguity, uncertainty and diversity. Examples: Japan, France, Spain, Greece, Portugal, Belgium, Peru, Chile, Russia, China, and Argentina.
  • 18.
    INTERESTING FACTS TOREMEMBER  Women in most Asian and Scandinavian countries cover their mouths when they laugh or giggle.  Australians consider rude to put your hands on your lap during meal.  In Iran and much of the Middle East, people do not exhibit signs of affection in public.  Adults may hold hands as a sign of friendship in the Middle East and parts of Africa.  In Japan, laughter in certain situation signals embarrassment, not amusement.
  • 19.
    INTERESTING FACTS TOREMEMBER  In Pakistan you eat with the right hand, because the left hand is regarded unclear.  Chinese always use both hands when passing food, a gift, or a business card.  In Kenya, pointing with the index finger is regarded as very insulting.  Muslim men in Malaysia touch their heart after shaking hands as if to say their greeting is “from the heart.”  Men and women in Russia, Italy and France give each other cheek-to-cheek hug and a bit of kiss when greeting.
  • 20.
    ON-TIME CULTURES &SOMETIME CULTURES  On-time cultures: compartmentalize time to meet personal needs, separate tasks and social dimension, and point to the future. Time is scheduled strictly. Getting to any appointment on time is important. Example: Canada, the United States, and Northern Europe  Sometime cultures: view time as contextually based and relationally oriented. Time is only one factor in a much larger and more complicated context. Getting to any appointment on time is not important. Example: Latin America, the Middle East, Asia, France, Africa, and Greece.
  • 21.
    CODE SENSITIVITY: the ability to use verbal and non-verbal language appropriate to the cultural norms of the individual with whom you are communicating.
  • 22.
    REFLEXIVITY: Being self-awareand learning from the interactions with the intent of improving future interactions
  • 23.
    STRATEGIES TO IMPROVEINTERCULTURAL COMMUNICATION:  conduct a personal self-assessment  practice supportive communication behaviors  develop sensitivity toward diversity  avoid stereotypes/ethnocentrism and develop code sensitivity  Seek shared codes, use descriptive feedback, open communication channels, manage conflicting beliefs and practice, practice reflexivity.