CHANGE
MANAGEMENT
Change & Change Management.
• Adoption of a new idea or behavior by an
organization.
– Organizations need to continuously adapt to
new situations if they are to survive and
prosper
– Constant change keeps organizations agile
– Indicative of “learning” organizations
Shifting
Demographics
World
Politics

Technology

Forces For
Change
Economic
Shocks

Globalization

Competition
Technology
• Introduction of computers, cell phones are
now considered as necessitiy
• E.g., music industry facing the challenge
of online music sharing
• Deciphering of genetic code offers
potential for pharmaceutical companies to
produce drugs designed for specific
individuals
Competition
• Global economy
• Mergers and consolidations
• Growth of e-commerce
Social Trends
•
•
•
•
•

Popularity of internet
Increase in no. of women in workforce
Consumer preferences changing
Brand awareness has increased
Rise in discounts
Nature of workforce
• More cultural diversity
• Educational level
• New entrants with knowledge and skills
TYPES OF CHANGES
Types of Changes:
1) Planned
2) Accidental
Organizational
Change

Planned Changes
• Changes in products and
services
• Changes in administrative
systems
• Changes in organizational
size or structure
• Introduction of new
technologies
• Advances in information
processing and
communication

Accidental Changes
• Changing employee
demographics
• Performance gaps
• Governmental regulations
• Economic competition in the
global arena
Planned change
Change activities that are intentional and
goal oriented
• First order change
Linear and continuous, no major shifts
(small QIPs)
• Second order change
Multidimensional, multilevel, discontinuous
and radical (e.g., drastic cutting down of
cost/ inventory level)
Planned change can also be classified as:

Operational Change
based on efforts to improve basic work and
organizational processes
Transformational Change
involves redesign and renewal of the total
organization
Continuous Change
• Minor changes made in strategies, structures, people
and processes
• Include refining policies, procedures; improving
selection, training and appraisal procedures, introducing
new machinery
Discontinuous changes
• Discontinuous changes occur due to critical
environmental changes:
e.g.,
- Product life cycle shifts
- Internal company dynamics
CHANGE IMPLEMENTATION
APPROACHES
• PARTICIPATIVE APPROACH
• DIRECTIVE APPROACH
PARTICIPATIVE APPROACH
Rationale• Information, better ideas
• Reduces resistance to change
• Involvement increases stake and hence
reduces opposition
DIRECTIVE APPROACH
Rationale• Discontinuous change needs to be
implemented swiftly; participation
consumes time , may lead to consolidation
of resistance
• E.g., downsizing, delayering, re-structuring
• A mix of two approaches essential
• Two issues central to choosing the mix:
1. need for better information and ideas
2. managing resistance to change
Lewin’s Three-Step Process
• The first step, “unfreeze” involves the
process of letting go of certain restricting
attitudes
• The second step, "change" involves
alteration of self-conceptions and ways of
thinking during the experience.
• The third step, "refreeze" involves
solidifying or crystallizing the changes into
a new, permanent form for the individual
Resistance to Change
Resistance may be• Overt
• Implicit
• Immediate
• Deferred
• Resistance may be at Individual level
or/and organisational level
Individual resistance
•
•
•
•
•

Habit
Security
Economic factors
Fear of the unknown
Selective information processing
Organisational resistance
•
•
•
•
•
•

Structural Inertia
Limited focus of change
Group inertia
Threat to expertise
Threat to established power relationships
Threat to established resource allocations
Overcoming Resistance to
Change
Tactics for Overcoming Resistance to
Change
•
•
•
•
•
•

Education and Communication
Participation
Facilitation and Support
Negotiation
Manipulation and Cooptation
Coercion
Education
• Teach people about the need for change
and how embracing change is a far more
effective life strategy than staying where
they are or resisting.
• Teach people the methods of change,
about how to be logical and creative in
improving processes and organizations.
Coaching
• When you have individual people who are
having difficulty in managing to adapt to
change, be a Coach to them.
• Coaching helps explore deeper
motivations and beliefs about other
people, and find practical ways to change
these.
Facilitation
• Use skilled facilitators (HR) to support
change activities.
• Facilitators can be used to guide various
group events, from brainstorming and
planning to improvement projects and
change activities.
• Facilitators can also act as team coaches,
helping people to improve within
themselves and work together in better
ways.
Involvement
•
•
•
•

Get them involved in the change.
Invite them to participate in discussions.
Give them things to do.
When people are a part of something, they
bond with it, making it a part of their
identity.

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Change management

  • 2. Change & Change Management. • Adoption of a new idea or behavior by an organization. – Organizations need to continuously adapt to new situations if they are to survive and prosper – Constant change keeps organizations agile – Indicative of “learning” organizations
  • 4. Technology • Introduction of computers, cell phones are now considered as necessitiy • E.g., music industry facing the challenge of online music sharing • Deciphering of genetic code offers potential for pharmaceutical companies to produce drugs designed for specific individuals
  • 5. Competition • Global economy • Mergers and consolidations • Growth of e-commerce
  • 6. Social Trends • • • • • Popularity of internet Increase in no. of women in workforce Consumer preferences changing Brand awareness has increased Rise in discounts
  • 7. Nature of workforce • More cultural diversity • Educational level • New entrants with knowledge and skills
  • 9. Types of Changes: 1) Planned 2) Accidental Organizational Change Planned Changes • Changes in products and services • Changes in administrative systems • Changes in organizational size or structure • Introduction of new technologies • Advances in information processing and communication Accidental Changes • Changing employee demographics • Performance gaps • Governmental regulations • Economic competition in the global arena
  • 10. Planned change Change activities that are intentional and goal oriented • First order change Linear and continuous, no major shifts (small QIPs) • Second order change Multidimensional, multilevel, discontinuous and radical (e.g., drastic cutting down of cost/ inventory level)
  • 11. Planned change can also be classified as: Operational Change based on efforts to improve basic work and organizational processes Transformational Change involves redesign and renewal of the total organization
  • 12. Continuous Change • Minor changes made in strategies, structures, people and processes • Include refining policies, procedures; improving selection, training and appraisal procedures, introducing new machinery
  • 13. Discontinuous changes • Discontinuous changes occur due to critical environmental changes: e.g., - Product life cycle shifts - Internal company dynamics
  • 14. CHANGE IMPLEMENTATION APPROACHES • PARTICIPATIVE APPROACH • DIRECTIVE APPROACH
  • 15. PARTICIPATIVE APPROACH Rationale• Information, better ideas • Reduces resistance to change • Involvement increases stake and hence reduces opposition
  • 16. DIRECTIVE APPROACH Rationale• Discontinuous change needs to be implemented swiftly; participation consumes time , may lead to consolidation of resistance • E.g., downsizing, delayering, re-structuring
  • 17. • A mix of two approaches essential • Two issues central to choosing the mix: 1. need for better information and ideas 2. managing resistance to change
  • 18. Lewin’s Three-Step Process • The first step, “unfreeze” involves the process of letting go of certain restricting attitudes • The second step, "change" involves alteration of self-conceptions and ways of thinking during the experience. • The third step, "refreeze" involves solidifying or crystallizing the changes into a new, permanent form for the individual
  • 19. Resistance to Change Resistance may be• Overt • Implicit • Immediate • Deferred
  • 20. • Resistance may be at Individual level or/and organisational level
  • 22. Organisational resistance • • • • • • Structural Inertia Limited focus of change Group inertia Threat to expertise Threat to established power relationships Threat to established resource allocations
  • 24. Tactics for Overcoming Resistance to Change • • • • • • Education and Communication Participation Facilitation and Support Negotiation Manipulation and Cooptation Coercion
  • 25. Education • Teach people about the need for change and how embracing change is a far more effective life strategy than staying where they are or resisting. • Teach people the methods of change, about how to be logical and creative in improving processes and organizations.
  • 26. Coaching • When you have individual people who are having difficulty in managing to adapt to change, be a Coach to them. • Coaching helps explore deeper motivations and beliefs about other people, and find practical ways to change these.
  • 27. Facilitation • Use skilled facilitators (HR) to support change activities. • Facilitators can be used to guide various group events, from brainstorming and planning to improvement projects and change activities. • Facilitators can also act as team coaches, helping people to improve within themselves and work together in better ways.
  • 28. Involvement • • • • Get them involved in the change. Invite them to participate in discussions. Give them things to do. When people are a part of something, they bond with it, making it a part of their identity.