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Changing Client's Mind When They Have a Bad Idea
The document provides strategies for changing a client's mind about their bad ideas by actively listening and empathizing with their goals. It stresses the importance of open communication, trust-building, and supporting discussions with data while finding ways to incorporate client suggestions. Ultimately, it encourages viewing bad ideas as opportunities for improvement and learning.
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Changing Client's Mind When They Have a Bad Idea
- 1. How to Changea Client’s Mind When They Have a Bad Idea
- 2. Let them sharethe idea before you kill it.
- 3. A blog thattalks about our product. A sales email … IN ALL CAPS!!! Product descriptions on social media …. Home page video …. AUTO-PLAYS! Delete all negative reviews & comments. Pay for positive ones.
- 5. Just kidding. Don’t dismissyour client’s bad idea.
- 6.
- 7.
- 8. Get to thegoal.
- 9. • More customers. •We don’t know, exactly. We just know we’re “supposed” to do this…. • Better leads. • Greater awareness in market. • Larger orders. • Positive brand impression.
- 10. Show them abetter way.
- 11. Customer-centric content. Social selling. “Hug YourHaters” approach to social. *H/T Jay Baer, author “Hug Your Haters.” User-experience tested website. Community over commodity.
- 12. Talk them throughit … • Empathize with their goal. • Establish trust in your experience. • Look for ways to combine ideas. • Share success stories. • Connect goals to KPIs. • Ensure transparency & continued communication throughout.
- 13. Back it upwith data.
- 14.
- 15. Tell them thehard truth.
- 17. But, be kindabout it. Nobody likes a know-it-all.
- 18. When all elsefails ….
- 19. Treat every badidea as an opportunity.
- 21. What can youimprove? What can you learn?
- 22.