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Channel of distribution
This document discusses distribution channels, which provide a way for manufacturers to get products to customers through intermediaries. An effective distribution channel creates a formalized program to sell and service products through a comprehensive network. It is part of a company's business policy and aims to build relationships while ensuring products have wide exposure and customers' needs are satisfied by making products reliably available through a safe and efficient channel.
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Channel of distribution
- 2. A mediumof exchange Mobility Spreading Across Making Available Satisfying Needs & demands Channel –way to reach the end
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- 5. 1. Artist sellspaintings to buyer 2. Woodland Products/ reebok — through chain stores 3. Croma stores/ central 4. Medicines 5. HUL / P&G Products
- 7. A processby which a company creates formalized programmes for selling and services Provides comprehensive channel Part of business policy Create a safe & reliable channel Ensure wide scope / exposure to range of products Builds relation