Channel Strategy
Marketing & Distribution
Your Company Name
AGENDA
2
01
Agenda
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Agenda
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Agenda
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CHANNEL MARKETING STRATEGY
3
Nature of Intermediaries
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Market Factors
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Product Factors
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Competitors
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CHANNEL MARKETING STRATEGY
4
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Distribution
Channel Analysis
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Consumer
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Marketing Strategy
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Market
Analysis
CHANNEL MARKETING PLANNING
5
Geographic presence/reach
(regional…world wide)
Vertical market expertise (health
care, education, government, etc.)
Target market (enterprise,
mid-market, small-medium
business [SMB] )
Core competencies &
solution differentiation
Revenue/size
Vendor relationships
Routes to market & distribution
strategy
06
07 01
02
03
04
05
CMP
LAUNCH PLAN AT A GLANCE
6
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SEP OCT NOV DEC JAN FEB MAR
Ideation
Product
Design
Market
Planning
Development
Customer
Discovery
Business
Model
Launch
LAUNCH PLAN AT A GLANCE
7
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Market
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Launch
OUR CHANNEL PRODUCTS
8
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01 Product
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02 Product
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04 Product
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05 Product
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03 Product
OUR CHANNEL PRODUCTS
9
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Product 1
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Product 2
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Product 3
CURRENTLY ACTIVE CHANNELS
10
Product
Knowledge
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Selling Computing
Product
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Pricing
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Certain Brand
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CURRENTLY ACTIVE CHANNELS
11
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Selling Computing
Products
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Product
knowledge
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Pricing
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WHO IS YOUR BUYER
12
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Psychographics
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Demographics
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Biographies
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Modality
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Motivation
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Relationships
01
02
0304
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Your
Buyer
BUYER’S JOURNEY
13
Discover
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Explore
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BUYER’S JOURNEY
14
• Learn about approaches
• Identify opportunity
• Feel need or pain
• Identify solutions
• Build a business case
• Commit to change
• Choose approach
• Compare alternatives
• Consider risks
• Select vendor
• Check references
• Measure results
• Adopt and use
• Deploy or launch Buyer’s
Journey
BUYER’S JOURNEY
15
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Anonymous
Lead
Prospect
Qualified Opportunity
Closed Won
Post Sale
OUR CHANNEL PARTNERS
16
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Partner 4
TARGET CUSTOMER
17
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01
02
03
04
MEASURE POTENTIALCHANNEL PARTNERS
18
Competencies
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Capacities
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Capabilities
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MEASURE POTENTIALCHANNEL PARTNERS
19
Competencies
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Capacities
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Capabilities
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3C’s
PROCESS TO MANAGE PARTNERS
20
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01
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02
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03
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Relationships
04
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Motivation
05
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Modality
06
PROCESS TO MANAGE PARTNERS
21
03
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Engagement
05
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Enablement
04
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Incentives
01
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Recruitment
02
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Training
OUR LEAD GENERATION PROCESS
22
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LEAD GENERATION ACTIVITIES
23
Roadshows
TradeshowsSpeaking
EventsNurturing
CampaignsNamed
Account ListMarketing
Programs
Ads
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VALUE ADDED BY CHANNEL PARTNERSHIP
24
Accounting Services
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Advertising Planning
Assistance
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Data Processing Programs
And Systems
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Employee Training
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Inventory Control Systems
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Financing
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Catalog Services
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OUR COMMUNICATION PLAN
25
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Developing
Marketing
Communication
Program
2017
Developing
Marketing
Communication
Plan
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2018
Evaluation &
Control of
Marketing
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2019
Budget
Planning
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2020
Situational
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2021
MARKETING ANALYSIS
26
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Reporting
Intelligence
Marketing ROI
Pricing Strategy
Product Design
Pre-post Campaign
Strategy
Marketing
Analysis
DELIVERABLES FROM MARKETING
27
Datasheet Product Brief White Papers Case Studies
Product 1
Product 2
Product 3
Product 4
Product 5
Product 6
Product 7
ROLES OF CHANNEL MARKETING MANAGER
28
Marketing
Manager
01
02
03
04
05
Finding, securing and maintaining a relationship
between a producer and a retailer.
Devise advertising strategies
Negotiate contracts
Establish standards for the retailer
Address concerns
ROLES OF CHANNEL SUPPORT SPECIALIST
29
Planning
Assistance
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02
Specialized
Expertise
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0301
Technological and
Logistical Support
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OUR TOP CHANNEL SALES PEOPLE
30
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03
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01
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02
OUR CHANNEL SALES NUMBERS
31
0
5
10
15
20
25
30
Jan Feb Mar Apr May Jun July Aug Sep
TEXT 1
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0
5
10
15
20
25
2017 2018 2019 2020 2021
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0
5
10
15
2017 2018 2019 2020 2021
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0
5
10
15
Jan Feb Mar Apr May
TEXT 1 TEXT 2
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SALES BY REGION
32
USA +5.2
Russia+13.4%
Africa +13,6%
Brazil -4,2%
Australia+2,3%
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US SALES BY REGIONS
33
Higher Sales
Lowest Sales
Average Sales
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FINANCIAL HIGHLIGHTS
34
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$ 768.4m
+12%
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$ 528.3m
+13%
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$ 658.2m
+11%
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$ 752.6m
+8%
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$ 868.3m
+9%
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$ 868.4m
+10%
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$ 468.2m
+19%
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$ 848.3m
+6%
FINANCIAL HIGHLIGHTS
35
02
7.6%
$582.2M
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03
9.1%
$812.4M
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01
2.5%
$932.5M
OUR SALES PIPELINE
36
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01
02
03
04
05
06
ANALYST BRIEFING PLAN
37
2017
2018
2019
2020
2021
2022
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TYPES OF CHANNEL PROMOTION USED
38
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Other
Referral Program
Trade - INS
MDF/COOP
Loyality Programs
Premiums
Contsets
Merchandising / Display
Events
Price Incentives / Rebates
CHANNEL PROMOTIONAL EVENTS
39
Press
Release
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Regional
Events
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Referral
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Buy Back
Program
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Trade
Shows
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OUR TRADE SHOW CALENDAR
40
2017 1 2 3 4 5 6 7 8 9 1 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
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SOCIAL MEDIA MARKETING PLAN
41
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Facebook
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Twitter
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Instagram
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Google+
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Linked In
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Pinterest
42
70%
Website
Update plan
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COMPETITIVE INTELLIGENCE
43
Low High
LowHigh
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COMPETITIVE INTELLIGENCE
44
Task Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Item 1
Item 2
Item 3
Item 4
Item 5
Item 6
Item 7
CHALLENGES IN THE CHANNEL
45
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Manufacturer
DistributorDirect 1 Tier Partner
Channels End Customers 2 Tier Partner
COMMON CHANNEL CONFLICT
46
01
Price Wars
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02Services
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Geography
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04
Crossed Accounts
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03
47
Strengths
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Weaknesses
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Threats
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Opportunities
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COMMON CHANNEL CONFLICT
HOW TO MAINTAIN CHANNEL RELATIONSHIP
48
And sell confidently, unlike
disgruntled partners
Finally strike a final consensus
with channel partners is just the
first step
Ensure that their needs are
addressed
Invest in maintaining
relationships
Consider fewer partners who sing
your praises
Treat your partners as an extension
of your sales force
01
02
0304
05
06
Your Text
Here
49
T h i s s l i d e i s 1 0 0 % e d i t a b l e .
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Case Study
CUSTOMER TESTIMONIALS
50
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Sofia William
Director
John Finder
Ceo
51
ADDITIONAL
SLIDES
52
OUR MISSION
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OUR TEAM
53
Anita Clark
CEO
Carol Tucker
MARKETING
Mary Carter
DESIGNER
John Smith
PRODUCT MANAGER
We believe business and humanity can come together to create something for the
good and help raise awareness of those who need A voice.
ABOUT US
54
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01
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02
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TOM TUCKER
DESIGNER
DASHBOARD
55
30%
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50%
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LOCATION
56
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TIMELINE
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Q1 Q2 Q3 Q4
2017
Q2 Q3 Q4Q1
2018
Q1 Q2 Q3 Q4
2019
Q1 Q2 Q3 Q4
2020
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LEGO
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SILHOUETTES
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Channel Strategy Marketing And Distribution PowerPoint Presentation Slides

  • 1. Channel Strategy Marketing & Distribution Your Company Name
  • 2. AGENDA 2 01 Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 04 Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 05 Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 06 Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 3. CHANNEL MARKETING STRATEGY 3 Nature of Intermediaries This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Market Factors This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product Factors This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Competitors This slide is 100% editable. Adapt it to your needs and capture your audience's attention. TEXT HERE
  • 4. CHANNEL MARKETING STRATEGY 4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Distribution Channel Analysis This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Consumer Analysis This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Competitor Analysis This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Marketing Strategy Development This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Market Analysis
  • 5. CHANNEL MARKETING PLANNING 5 Geographic presence/reach (regional…world wide) Vertical market expertise (health care, education, government, etc.) Target market (enterprise, mid-market, small-medium business [SMB] ) Core competencies & solution differentiation Revenue/size Vendor relationships Routes to market & distribution strategy 06 07 01 02 03 04 05 CMP
  • 6. LAUNCH PLAN AT A GLANCE 6 ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. ▪ This slide is 100% editable. SEP OCT NOV DEC JAN FEB MAR Ideation Product Design Market Planning Development Customer Discovery Business Model Launch
  • 7. LAUNCH PLAN AT A GLANCE 7 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Ideation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Business Model This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Discovery This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product Design This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Development This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Market Planning This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Launch
  • 8. OUR CHANNEL PRODUCTS 8 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 Product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 Product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 04 Product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 05 Product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 Product
  • 9. OUR CHANNEL PRODUCTS 9 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 3
  • 10. CURRENTLY ACTIVE CHANNELS 10 Product Knowledge This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Selling Computing Product This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Pricing This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Certain Brand Incentives This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
  • 11. CURRENTLY ACTIVE CHANNELS 11 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Selling Computing Products This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product knowledge This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Pricing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Certain Brand Incentives
  • 12. WHO IS YOUR BUYER 12 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Psychographics This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Demographics This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Biographies This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Modality This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Motivation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Relationships 01 02 0304 05 06 Your Buyer
  • 13. BUYER’S JOURNEY 13 Discover This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Explore This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Evaluate This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Engage This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Buy This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 14. BUYER’S JOURNEY 14 • Learn about approaches • Identify opportunity • Feel need or pain • Identify solutions • Build a business case • Commit to change • Choose approach • Compare alternatives • Consider risks • Select vendor • Check references • Measure results • Adopt and use • Deploy or launch Buyer’s Journey
  • 15. BUYER’S JOURNEY 15 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Anonymous Lead Prospect Qualified Opportunity Closed Won Post Sale
  • 16. OUR CHANNEL PARTNERS 16 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Partner 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Partner 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Partner 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Partner 4
  • 17. TARGET CUSTOMER 17 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 04
  • 18. MEASURE POTENTIALCHANNEL PARTNERS 18 Competencies This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Capacities This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Capabilities This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 19. MEASURE POTENTIALCHANNEL PARTNERS 19 Competencies This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Capacities This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Capabilities This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 3C’s
  • 20. PROCESS TO MANAGE PARTNERS 20 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Demographics 01 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Psychographics 02 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Biographic 03 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Relationships 04 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Motivation 05 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Modality 06
  • 21. PROCESS TO MANAGE PARTNERS 21 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Engagement 05 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Enablement 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Incentives 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Recruitment 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Training
  • 22. OUR LEAD GENERATION PROCESS 22 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here Text Here Text Here Text Here
  • 23. LEAD GENERATION ACTIVITIES 23 Roadshows TradeshowsSpeaking EventsNurturing CampaignsNamed Account ListMarketing Programs Ads This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 24. VALUE ADDED BY CHANNEL PARTNERSHIP 24 Accounting Services This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Advertising Planning Assistance This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Data Processing Programs And Systems This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Employee Training This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Inventory Control Systems This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Financing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Catalog Services This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 25. OUR COMMUNICATION PLAN 25 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Developing Marketing Communication Program 2017 Developing Marketing Communication Plan This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2018 Evaluation & Control of Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2019 Budget Planning This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2020 Situational Analysis This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2021
  • 26. MARKETING ANALYSIS 26 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Reporting Intelligence Marketing ROI Pricing Strategy Product Design Pre-post Campaign Strategy Marketing Analysis
  • 27. DELIVERABLES FROM MARKETING 27 Datasheet Product Brief White Papers Case Studies Product 1 Product 2 Product 3 Product 4 Product 5 Product 6 Product 7
  • 28. ROLES OF CHANNEL MARKETING MANAGER 28 Marketing Manager 01 02 03 04 05 Finding, securing and maintaining a relationship between a producer and a retailer. Devise advertising strategies Negotiate contracts Establish standards for the retailer Address concerns
  • 29. ROLES OF CHANNEL SUPPORT SPECIALIST 29 Planning Assistance This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 Specialized Expertise This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 0301 Technological and Logistical Support This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 30. OUR TOP CHANNEL SALES PEOPLE 30 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02
  • 31. OUR CHANNEL SALES NUMBERS 31 0 5 10 15 20 25 30 Jan Feb Mar Apr May Jun July Aug Sep TEXT 1 This slide is 100% editable. 0 5 10 15 20 25 2017 2018 2019 2020 2021 This slide is 100% editable. 0 5 10 15 2017 2018 2019 2020 2021 This slide is 100% editable. 0 5 10 15 Jan Feb Mar Apr May TEXT 1 TEXT 2 This slide is 100% editable.
  • 32. SALES BY REGION 32 USA +5.2 Russia+13.4% Africa +13,6% Brazil -4,2% Australia+2,3% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 33. US SALES BY REGIONS 33 Higher Sales Lowest Sales Average Sales This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 34. FINANCIAL HIGHLIGHTS 34 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $ 768.4m +12% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $ 528.3m +13% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $ 658.2m +11% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $ 752.6m +8% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $ 868.3m +9% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $ 868.4m +10% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $ 468.2m +19% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $ 848.3m +6%
  • 35. FINANCIAL HIGHLIGHTS 35 02 7.6% $582.2M This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 9.1% $812.4M This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 2.5% $932.5M
  • 36. OUR SALES PIPELINE 36 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 04 05 06
  • 37. ANALYST BRIEFING PLAN 37 2017 2018 2019 2020 2021 2022 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
  • 38. TYPES OF CHANNEL PROMOTION USED 38 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Other Referral Program Trade - INS MDF/COOP Loyality Programs Premiums Contsets Merchandising / Display Events Price Incentives / Rebates
  • 39. CHANNEL PROMOTIONAL EVENTS 39 Press Release This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Regional Events This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Referral Program This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Buy Back Program This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Trade Shows This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
  • 40. OUR TRADE SHOW CALENDAR 40 2017 1 2 3 4 5 6 7 8 9 1 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Text Here Text Here Text Here Text Here Text Here Text Here
  • 41. SOCIAL MEDIA MARKETING PLAN 41 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Facebook This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Twitter This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Tumblr This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Instagram This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Google+ This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Linked In This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Pinterest
  • 42. 42 70% Website Update plan This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 43. COMPETITIVE INTELLIGENCE 43 Low High LowHigh This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 44. COMPETITIVE INTELLIGENCE 44 Task Text Here Text Here Text Here Text Here Text Here Text Here Text Here Item 1 Item 2 Item 3 Item 4 Item 5 Item 6 Item 7
  • 45. CHALLENGES IN THE CHANNEL 45 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Manufacturer DistributorDirect 1 Tier Partner Channels End Customers 2 Tier Partner
  • 46. COMMON CHANNEL CONFLICT 46 01 Price Wars This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02Services This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Geography This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 04 Crossed Accounts This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03
  • 47. 47 Strengths This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Weaknesses This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Threats This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Opportunities This slide is 100% editable. Adapt it to your needs and capture your audience's attention. COMMON CHANNEL CONFLICT
  • 48. HOW TO MAINTAIN CHANNEL RELATIONSHIP 48 And sell confidently, unlike disgruntled partners Finally strike a final consensus with channel partners is just the first step Ensure that their needs are addressed Invest in maintaining relationships Consider fewer partners who sing your praises Treat your partners as an extension of your sales force 01 02 0304 05 06 Your Text Here
  • 49. 49 T h i s s l i d e i s 1 0 0 % e d i t a b l e . Adapt it to your needs and capture your audience's attention . Case Study
  • 50. CUSTOMER TESTIMONIALS 50 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Sofia William Director John Finder Ceo
  • 52. 52 OUR MISSION This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 53. OUR TEAM 53 Anita Clark CEO Carol Tucker MARKETING Mary Carter DESIGNER John Smith PRODUCT MANAGER We believe business and humanity can come together to create something for the good and help raise awareness of those who need A voice.
  • 54. ABOUT US 54 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. TOM TUCKER DESIGNER
  • 55. DASHBOARD 55 30% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 50% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here
  • 56. LOCATION 56 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Text Here 40% 50% 60%
  • 57. TIMELINE 57 Q1 Q2 Q3 Q4 2017 Q2 Q3 Q4Q1 2018 Q1 Q2 Q3 Q4 2019 Q1 Q2 Q3 Q4 2020 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Text Here
  • 58. LEGO 58 Text 3Text 2 Text 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 59. SILHOUETTES 59 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here
  • 60. FUNNEL 60 01 02 03 04 05 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 61. 61 THANK YOU Address # street number, city, state Contact Numbers: 0123456789 Email Address: [email protected]