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Chapter 1
This document discusses key concepts in tourism, including tourism policy, planning, and product development. It covers dimensions of tourism planning like levels, timeframes, scopes, and spatial units. Characteristics of tourists and tourism resources are described. The stages of the tourism area life cycle are explained. Sustainable tourism development is emphasized in the national tourism policy of the Philippines. An assignment involves analyzing the Hinilugang Taktak waterfalls in terms of cultural sensitivity, ecological sustainability, market potential, and sustainable development strategies.
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Chapter 1
- 2. Chapter 1 BASIC CONCEPTSOF TOURISM
- 3. Group activity: • Dividethe class into 5 groups For each group hand over the handout: Giving the class a time to discuss within a group (allow them 20 mins.)
- 4. Core Competency 1. Definetourism policy, tourism planning, tourism product development and explain their relationship. 2. Explain the dimensions of tourism planning in terms of level, time frames, scopes and spatial units. 3. Describe tourist’s special characteristics as a product and their implications on planning
- 5. 4. Explain thebenefits of planning 5. Explain the stages in the Tourism Area Life Cycle 6. Discuss the type and variety of tourism resources. - Kind of Tourism Resources Adjacent Destinations. 7. Discuss the Awareness of External Forces and Financial Capital Requirement (Underline its key words)
- 6. Discussion Tourism Policy –Set of rules, regulations, guidelines, directives, development/promotion objectives and strategies.
- 7. Tourism Planning -is goal-oriented, striving to achieve certain objectives by matching available resources and programs with the needs and wants of people.
- 8. Tourism Product Development- focuses on development and provision of experiences, services and infrastructure that exceeds customer expectations. With particular emphasis on the following: • Protecting our natural environment and culture. • Strengthening and building on tourism demand influencers. • Strengthening and building on destination areas. • Generally upgrading and enhancing the market readiness of tourism products and services. • Improving traveller services and transportation infrastructure, most particularly ferry services and highway signage. • Strengthening the industry and government organizations.
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- 13. SCOPE • COMPREHENSIVE “MASTERPLAN” • ONE ASPECT
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- 15. Tourism Site –area that contains 1 or more tourist attractions 4 Categories of attractions: 1.Geo-physical (Landscape) 2.Ecological (biological) 3.Cultural (Historical) 4.Recreational
- 16. Tourism Dev. Area •Area designated for possessing an important site or groups of tourist site. • Any town or city that has one or more tourist sites considered as TDA
- 17. Tourism Cluster • Composedof two or more TDA (consist of towns located in different provinces.)
- 18. Tourism Circuit • Routeinvolving at least three major tourist destinations in which are located in different towns. Ex. Gastronomic circuit (Pampanga, Bicol, Iloilo) surfing circuit (La Union, Baler, Calicoan)
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- 20. Characteristics • Tourist destinationsare intangible • Tourist destinations have long gestation period. • Tourism is very capital intensive • Tourism is subject to external forces (political, weather, natural calamities, currency fluctuations, international relations) • Highly dynamic • Stakeholders commitments (local community, associations, govt offices, indigenous people)
- 21. Benefits • Mental exercise •Prevents waste of time, money, effort • Helps avoid mistakes • Contributes to the development of social capital building.)
- 22. Type and Varietyof Tourism Resources Tourism development depends on the area’s resources. Such as the geographical location and size, abundance of the natural resources.
- 23. Kind of TourismResources Originality – first in a particular attraction Indigenousness – uniqueness about the place Authenticity – methods of preparation Uniqueness – not found in everyone else Historicity – significant event Magnitude – being the tallest, smallest, biggest, scariest Excellence – having the highest quality
- 24. Stages in theTourism Life Cycle EXPLORATION DEVELOPMENT CONSOLIDATION STAGNATION REJUVENATION DECLINE
- 25. NATIONAL TOURISM POLICY “TheState declares tourism as an indispensable element of the national economy and industry of national interest and importance which must be harnessed as an engine of socio economic growth and cultural affirmation to generate investment, foreign exchange, and employment and continue to mold an enhanced sense of national pride for all filipinos” RA 9593 “Toursim Act 2009
- 26. Key Features • Nationalistorientation • Sustainable tourism develpment • Ecologically sustainable, responsible, participative, culturally sensitive, economically viable, ethically and socially equitable for local communities. • International target market • Tourism product diversification
- 27. Assignment • Visit theHinilugang Taktak. - Make a written report of the most popular water falls in the Philippines in the 60’s and 70’s. - Does this tourist destination culturally sensitive for the Antipolenos? - Does the city able to sustain the place ecologically?
- 28. - Does thefalls has the potential to get a foreign markets? Why? - If you are a part of the tourism planner of this place. How would you develop and sustain the natural beauty of the place?