Chapter 4: Elasticity
Elasticity
is the rate of change of the
quantity demanded or
quantity supplied due to a
change in a variable.
Demand
Price Elasticity of Demand
measure of the
responsiveness of
the quantity
demand for a good
to a change in its
price.
Degree of elasticity Characteristic Value of
elasticity
Demand curve shape
Perfectly
inelastic
If the % of ∆ in Qd
is not sensitive to
the % of ∆ in price
Ed = 0 Vertical
Inelastic If the % of ∆ in Qd
is bigger than the
% of ∆ in price
0 < Ed < 1 Steep
Unitary elastic If the % of ∆ in Qd
is equivalent to
the % of ∆ in price
Ed = 1 Hyperbola
Elastic If the % of ∆ in Qd
is smaller than the
% of ∆ in price
1 < Ed <
∞
Tilted
Perfectly elastic If the % of ∆ in Qd
is infinity to the %
of ∆ in price
Ed = ∞ Horizontal
Relationship between Price Elasticity of
Demand & Total Revenue
Degree of Elasticity Characteristics Change in TR
Perfectly inelastic If P , the % change for Q is insensitive TR remains
If P , the % change for Q is insensitive TR
Inelastic If P , the % of for Q is smaller. TR
If P , the % of Q is smaller. TR
Unitary elastic If P , the % of for Q is similar TR remains
If P , the % of Q is similar.
Elastic If P , the % of for Q is more significant. TR
If P , the % of Q is more significant. TR
Perfectly elastic If P , the % of for Q is infinity. TR
If P , the % of Q is null. TR = 0
Factors Affecting Price Elasticity
of Demand
Availability of
Substitutes
Proportion of
Expenses from Income
Number of Uses Importance
Time Period Consumer Habit
Branding
Income Elasticity
Measures the
responsiveness or
sensitivity of
changes in the
quantity
demanded for a
product due to a
change in income
Relationship between the value of
income elasticity of demand and types
of goods
Value of income
elasticity of demand
(Ey)
Types of goods
Positive Normal goods
• Ey = 1 • Superior
• 0 < Ey < 1 • Essential
• 1 < Ey < ∞ • Luxuries
Negative Inferior goods
Zero (Ey = 0) Necessity goods
Cross Elasticity
Measures the
responsiveness or
sensitivity of
quantity
demanded for a
product due to a
change in the price
of a related
product
The relationship between two goods
from the value of cross elasticity of
demand
Value of cross
elasticity of
demand (Exy)
Relationship
between two goods
Negative Complementary
goods
Positive Substitute goods
Zero Non-related goods
Supply
Price Elasticity of Supply
Measures the
sensitivity or
responsiveness of
the quantity
supplied due to a
change in the price
of a product or
service.
Elasticity of
coefficient
Terms Explanation Diagrams
Ess > 1 Elastic A small
percentage
change in price
will lead to a large
percentage
change in the
quantity supplied
Ess < 1 Inelastic A large
percentage
change in price
will only affect a
small percentage
of the quantity
supplied
Ess = 1 Unitary elastic A percentage
change in price
equals the
percentage
change in the
quantity supplied
Ess = 0 Perfectly
inelastic
A percentage
change in price
has no effect on
the percentage
change in the
quantity supplied
Ess = ∞ Perfectly elastic An almost zero
percentage
change in price
brings about a
very large
percentage
change in the
quantity supplied
Factors Affecting the Price
Elasticity of Supply
Chapter 4: Elasticity

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Chapter 4: Elasticity

  • 2. Elasticity is the rate of change of the quantity demanded or quantity supplied due to a change in a variable.
  • 4. Price Elasticity of Demand measure of the responsiveness of the quantity demand for a good to a change in its price.
  • 5. Degree of elasticity Characteristic Value of elasticity Demand curve shape Perfectly inelastic If the % of ∆ in Qd is not sensitive to the % of ∆ in price Ed = 0 Vertical Inelastic If the % of ∆ in Qd is bigger than the % of ∆ in price 0 < Ed < 1 Steep Unitary elastic If the % of ∆ in Qd is equivalent to the % of ∆ in price Ed = 1 Hyperbola Elastic If the % of ∆ in Qd is smaller than the % of ∆ in price 1 < Ed < ∞ Tilted Perfectly elastic If the % of ∆ in Qd is infinity to the % of ∆ in price Ed = ∞ Horizontal
  • 6. Relationship between Price Elasticity of Demand & Total Revenue Degree of Elasticity Characteristics Change in TR Perfectly inelastic If P , the % change for Q is insensitive TR remains If P , the % change for Q is insensitive TR Inelastic If P , the % of for Q is smaller. TR If P , the % of Q is smaller. TR Unitary elastic If P , the % of for Q is similar TR remains If P , the % of Q is similar. Elastic If P , the % of for Q is more significant. TR If P , the % of Q is more significant. TR Perfectly elastic If P , the % of for Q is infinity. TR If P , the % of Q is null. TR = 0
  • 7. Factors Affecting Price Elasticity of Demand Availability of Substitutes Proportion of Expenses from Income Number of Uses Importance Time Period Consumer Habit Branding
  • 8. Income Elasticity Measures the responsiveness or sensitivity of changes in the quantity demanded for a product due to a change in income
  • 9. Relationship between the value of income elasticity of demand and types of goods Value of income elasticity of demand (Ey) Types of goods Positive Normal goods • Ey = 1 • Superior • 0 < Ey < 1 • Essential • 1 < Ey < ∞ • Luxuries Negative Inferior goods Zero (Ey = 0) Necessity goods
  • 10. Cross Elasticity Measures the responsiveness or sensitivity of quantity demanded for a product due to a change in the price of a related product
  • 11. The relationship between two goods from the value of cross elasticity of demand Value of cross elasticity of demand (Exy) Relationship between two goods Negative Complementary goods Positive Substitute goods Zero Non-related goods
  • 13. Price Elasticity of Supply Measures the sensitivity or responsiveness of the quantity supplied due to a change in the price of a product or service.
  • 14. Elasticity of coefficient Terms Explanation Diagrams Ess > 1 Elastic A small percentage change in price will lead to a large percentage change in the quantity supplied Ess < 1 Inelastic A large percentage change in price will only affect a small percentage of the quantity supplied Ess = 1 Unitary elastic A percentage change in price equals the percentage change in the quantity supplied Ess = 0 Perfectly inelastic A percentage change in price has no effect on the percentage change in the quantity supplied Ess = ∞ Perfectly elastic An almost zero percentage change in price brings about a very large percentage change in the quantity supplied
  • 15. Factors Affecting the Price Elasticity of Supply