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Chapter 6
The document discusses various social media platforms and tools that can be used for marketing purposes, including blogs, Twitter, Facebook, Flickr, and video. It provides tips for using each platform, such as posting regularly, engaging with followers, and using images and videos to keep readers interested. The document emphasizes that authenticity is key and social media can be an effective free or low-cost marketing tool for organizations.
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Chapter 6
- 1. BY: CYMONE WORRELL& MARCUS SETZER
- 2. Social Media efforts, register the address online using a domain provider such as Go Daddy ( just one of number providers). Early 2000, it was more expensive then to have online forums or wikis. Today, online tools are dramatically less expensive; many tools are free require just a small monthly fee. For example, Wordpress is a free blogging social media platform.
- 3. In Summer 2007 Mattel did a worldwide recall and with the help of The Playground Community, mothers were able to give feedback on the toy recall and thank Mattel for giving them a heads up.
- 4. Blogging initially defined what social media and Web 2.0 buzz was all about , and blogs are even more relevant today. Blog names: Blogspot, Typepad, Squarespace. These are already popular on the web.
- 5. Idea It Research It Write It
- 6. Authenticity is KEY For example, Scott Monty, who Mac mentioned earlier, is in charge of social media for Ford Motor Company educates Ford Fans about what is happening with various campaigns and how to push the brand forward. This all cost Ford $0 because Monty used different platforms like Youtube and Flickr to get the word out about the new Ford vehicle the Fiesta. http://www.youtube.com/watch?v=mMx53yNpd3o
- 7. There are no clear-cut guidelines as to how and when your supposed to post blogs but having a consistence blog schedule . Keep the blog fresh Also, a post doesn’t need to be long to be good, it just needs to have useful information. To have a people coming back to your blog you can embed videos, audio, photos, or other content to keep your readers interested.
- 8. Twitter: Free social networking and micromessaging service that enables users to send and read messages. Tweet Following Username DM Rt Shortened Urls Hastag # Trending Topics Tweet Up Lists Have an informative Bio Section On Twitter
- 9. Use a Background Image To Personalize Your Twitter Home Page Listen Post Regularly ( but not too regurlarly) Ask Question and Solicit feedback from followers Provide value to your followers Let people know you’re on Twitter Never tweet anything you wouldn’t want everyone to know Talk about interesting things in your space Use Links constructively Use direct messages when appropriate Follow those who follow you
- 10. Facebook Wall Status Update Profile Friends Settings Fan Pages Friend Other people Post Regularly Engage with your fans
- 11. Myspace Like Faceboo0k, Myspace is a social netowrking site where friends can connect and share messages and content. Myspace’s U.S. traffic was equal to Facebook’s as recently as December 2008. The site had about 60% fewer visitors than Facebook by October 2009 It now caters to music-oriented audience offering free song streaming on its member pages.
- 12. Flickr The most popular photo sharing sites on the web. The Yahoo owned site claimed to host more than 3.6 Billion images. Its also known for its active online community of users. All in all Flickr is a great place to host photos for all your products, events, or company pictures.
- 13. Ning Ning.com 1st launched October 2005 lets you start your own social network and communicate with those who are most passionate about your product or ideas. On Ning.com you can post videos and photos and comment on another person’s wall just as you would on Facebook or Myspace.
- 14. For most organizations online video production should be a component of your marketing plan. We’re now living in a generation if you cant see it on the web it just didn’t happen. So no organizations are now taking video blogging more seriously . Since video recording can be practically done off of your phone its not a question on whether not it should be used as a marketing tool but how it can be a marketing tool.
- 15. Audio available in digital download most likely through iTunes but also in the form of direct downloads. It’s a way of connecting directly to your customers, peers, and your employees