Charities working with
business
• Commissioned – activity
directed by the charity as part of
its operations
• Partnership – joint ventures
• Direct Support – fundraising,
volunteers, sponsorship, gift-in-
kind
Relationships with business
We as a sector need to collaborate more
across all sectors
• Things to think about not reasons to avoid
partnerships
• Relationships build
• Always be transparent
• Positive and negative impacts for your
reputation and the whole sector
Relationships with business
• Trustees’ overriding legal responsibility is to
advance the purposes of their charity.
– Does it do this? Is it actually of help or did you
just not like to say no
– Is it the best use of this resource (time, money) to
do this
• Must safeguard the assets of the charity
– Includes brand (other IP) and reputation
– Never be in position where your name is being
used without your explicit consent
Work in your interest and safeguard your assets
Compatible with your values
• Most of the time not a big issue
• Part of the conversation
• Sensible due diligence
• Are you clear about your values?
– Wages
– Environmental
– Local economy
– Employee welfare
• Real or prejudicial
(Tesco or Waitrose)
• Beware of guilt &
confessional funding
• Partnerships often go wrong when people
aren’t clear
– Can lead to animosity
– Can just lead to chaos
• Often cultural difference
– In OneStop changes happen in 24hrs
• When/who/what/when/where
• Whose insurance covers the activity?
• How are we publicising our relationship?
Clear about what you are doing
• Be clear and transparent
• Identify and mitigate any risk
• Reasonable due diligence
• Follow all legislative requirements
• Monitor and manage the ongoing relationship
Reputable, safe and compliant
Fundraising – much tighter
“while the charities involved
made some efforts, all but
one of the eight concerned
failed to make all
reasonable efforts to
assure themselves (and in
doing so the public) that
the agency they had
employed was complying
with the requirements of
the Code.”
Reputable, safe and compliant
https://www.fundraisingregulator.org.uk/wp-content/uploads/2016/11/Neet-Feet-
Adjudication-Report.pdf
Read and follow the fundraising code
https://www.fundraisingregulator.org.uk/wp-
content/uploads/2016/06/Code-of-
Fundraising-Practice-v1.3.pdf
Reputable, safe and compliant
• Charities and Commercial Partners (RS2)
https://www.gov.uk/government/publications/charities-and-
commercial-partners-rs2
• Charity fundraising: a guide to trustee duties (CC20)
https://www.gov.uk/government/uploads/system/uploads/attac
hment_data/file/566105/CC20.pdf
• Trustees and Fundraising
http://www.institute-of-
fundraising.org.uk/guidance/research/trustees-and-
fundraising/
• The Essential Trustee (CC3)
https://www.gov.uk/government/uploads/system/uploads/attac
hment_data/file/570398/CC3.pdf
• Code of Good Governance
http://www.governancecode.org/wp-
content/uploads/2012/06/Code-of-Governance-Full1.pdf
Resources

Charities Working with Business

  • 1.
  • 2.
    • Commissioned –activity directed by the charity as part of its operations • Partnership – joint ventures • Direct Support – fundraising, volunteers, sponsorship, gift-in- kind Relationships with business
  • 3.
    We as asector need to collaborate more across all sectors • Things to think about not reasons to avoid partnerships • Relationships build • Always be transparent • Positive and negative impacts for your reputation and the whole sector Relationships with business
  • 4.
    • Trustees’ overridinglegal responsibility is to advance the purposes of their charity. – Does it do this? Is it actually of help or did you just not like to say no – Is it the best use of this resource (time, money) to do this • Must safeguard the assets of the charity – Includes brand (other IP) and reputation – Never be in position where your name is being used without your explicit consent Work in your interest and safeguard your assets
  • 5.
    Compatible with yourvalues • Most of the time not a big issue • Part of the conversation • Sensible due diligence • Are you clear about your values? – Wages – Environmental – Local economy – Employee welfare • Real or prejudicial (Tesco or Waitrose) • Beware of guilt & confessional funding
  • 6.
    • Partnerships oftengo wrong when people aren’t clear – Can lead to animosity – Can just lead to chaos • Often cultural difference – In OneStop changes happen in 24hrs • When/who/what/when/where • Whose insurance covers the activity? • How are we publicising our relationship? Clear about what you are doing
  • 7.
    • Be clearand transparent • Identify and mitigate any risk • Reasonable due diligence • Follow all legislative requirements • Monitor and manage the ongoing relationship Reputable, safe and compliant
  • 8.
    Fundraising – muchtighter “while the charities involved made some efforts, all but one of the eight concerned failed to make all reasonable efforts to assure themselves (and in doing so the public) that the agency they had employed was complying with the requirements of the Code.” Reputable, safe and compliant https://www.fundraisingregulator.org.uk/wp-content/uploads/2016/11/Neet-Feet- Adjudication-Report.pdf
  • 9.
    Read and followthe fundraising code https://www.fundraisingregulator.org.uk/wp- content/uploads/2016/06/Code-of- Fundraising-Practice-v1.3.pdf Reputable, safe and compliant
  • 10.
    • Charities andCommercial Partners (RS2) https://www.gov.uk/government/publications/charities-and- commercial-partners-rs2 • Charity fundraising: a guide to trustee duties (CC20) https://www.gov.uk/government/uploads/system/uploads/attac hment_data/file/566105/CC20.pdf • Trustees and Fundraising http://www.institute-of- fundraising.org.uk/guidance/research/trustees-and- fundraising/ • The Essential Trustee (CC3) https://www.gov.uk/government/uploads/system/uploads/attac hment_data/file/570398/CC3.pdf • Code of Good Governance http://www.governancecode.org/wp- content/uploads/2012/06/Code-of-Governance-Full1.pdf Resources