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Uploaded byJason Silverstein
Charlotte UX Meetup
The document discusses the integration of product management and design, highlighting the importance of understanding market needs, team dynamics, and product frameworks. It emphasizes the roles within a product organization, particularly the significance of user experience (UX) in aligning with business objectives and maintaining consistency. Ultimately, it underscores the necessity for effective communication and adaptability in the ever-evolving product landscape.
Charlotte UX Meetup
- 1. How Product andDesign Come Together Charlotte UX Group June 14, 2010 Jason Silverstein
- 2. quick intro • hi. • unc - chem, journ. // smu - biz • video > internet des/dev > inet biz. • thsn > nba > thsn > ss > y > oi > acbj • husband. dad. health & fitness. sports. photo. • @sleuth // jasonsilverstein.com
- 3. introduction to product up first: new or existing
- 4. new: products usuallystart vague
- 5. or want toimprove on @#$%
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- 7. ...and constant renovationsor additions
- 8. a few assumptions (to help todayʼs flow)
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- 11. you have passionfor your product and audience
- 12. you want towork for your goals
- 13. you have ateam or org
- 14. products do die:-/ (*moment of silence.*)
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- 16. people, process &product • people - the product organization • egos. camaraderie. leadership. • process - activities & workflow • distinct groups. right tools. versions. • product - the initiative(s) • features. roadmaps. ownership.
- 17. uniqueness of productorg roles • product manager • sales & business development • marketing (and/or content) • engineering, systems and ops • customer service • and now...
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- 19. UX/UED as host/hostess(?) subtitle: you own more than “pretty”
- 20. visible parts ofthe house, inc. entrance
- 21. interior design, too(visual design)
- 22. some info/site architecture (interaction design)
- 23. providing good guest/ visitor cues (usability)
- 24. “other things asassigned” • prototyping / testing • “you figure it out” • banner ads (still happens, I know) • interpreting and communicating alignment with business/pms • more...
- 25. examples of UX/productalignment
- 26. interfaces: little thingsdo matter
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- 31. in closing • UX is the presentation of business goals • specialization is double-edged • you must communicate, have passion • you must be ok with change • letʼs chat (more!)
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Editor's Notes
- #19 Examples in internet industry: Front-end. PHP. Ruby. HTML5. UX. Sysadmin. Perl. Cocoa Touch. Analyst. SEO/SEM. Ad Ops. Media buyer. Social marketing.