Chat 2.0: Renovating Virtual Reference



Yasmin Morais                                        Sara Sampson
Cataloging Librarian                             Head of Reference
Charles A. & Hilda H.M. Mason Law Library   Georgetown Law Library
University of the District of Columbia
Agenda

• Review of content analysis
  – Methodology
  – Findings
• Impact of study on chat service at
  Georgetown Law
• Ideas for future research
Georgetown Law’s Chat History
• Started as a pilot in January 2005 with limited hours
  Wednesday – Saturday
• Full implementation of Live Help in Spring 2005
• Approximately 67 hours of chat service now available
  during academic year
   – 40 hours during breaks and summer
• Use Timpani software (LivePerson service)
Methodology

• Content analysis of chat transcripts from 2008
  – Accessed
  – Analyzed
  – Coded
  – Double-checked
  – Data entry and analysis
Definition of Query Types

Four query types:
  – Ready Reference
  – Extended Reference
  – Technical
  – Policy
Query Types By Groups
Combined Query Types
Student Question Types
Faculty Question Types
Alumni Question Types
Summary of Findings
• Transcripts yielded a total of 2,303 reference
  queries
• September, March, and February were top
  months for chats
• Students led on all four query types
• After students, alumni led faculty on both
  reference and policy queries
• After students, faculty are asking more known
  items and technical queries than alumni
Anecdotal Findings
• Students use chat service while in the library.
• Students really like this service.
• We answer really tough questions!
• Never assume patrons know what services we
  offer (e.g., ILL)
• Never assume patrons know how to find items
  in our collection (e.g., e-journal finder)
Impact of Study on
       Georgetown’s Chat Service
• Increased Training
  – Software features
  – Reference Roundtable
  – Chat vs. in-person reference
• Change in staffing model
  – Multiple back-ups
  – Staff chat from offices instead of reference desk
  – No change in who staffs reference
• Collaborative Reference
• Virtual Research Consultations
Ideas for Future Research
• How do sub-groups (e.g. part-time students vs.
  full-time students) use chat differently?
• Did we give the right answers to our patrons?
• Do they repeatedly ask for things that we don’t
  have in our collection?
• Where are the patrons when they use chat?
• What subjects are they asking about?
• Do questions reveal a gap in legal research
  instruction?
Questions or Comments?
• The final version of this presentation will be
  posted on the Georgetown Law Library’s
  website www.ll.georgetown.edu
Acknowledgements
•   This project would not have been possible without the help of the following
    persons at the Georgetown Law Library:
     – Sara Burriesci – Electronic Services Librarian, who facilitated transcript
       retrieval
     – Barbara Monroe – Collection Development Librarian for assistance
       with the institutional memory of chat at Georgetown
     – Todd Venie, Leslie Street, Erie Taniuchi and Marina Veljanovska all
       worked very hard to help with the coding of the transcripts.
     – Georgetown Law Library’s Scholarly Writing Committee for review of
       the draft article
     – Georgetown Law Library’s generous two-week scholarly leave
       facilitated completion of the draft article, which resulted from the
       project

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Chat 2.0: Renovating Virtual Reference

  • 1. Chat 2.0: Renovating Virtual Reference Yasmin Morais Sara Sampson Cataloging Librarian Head of Reference Charles A. & Hilda H.M. Mason Law Library Georgetown Law Library University of the District of Columbia
  • 2. Agenda • Review of content analysis – Methodology – Findings • Impact of study on chat service at Georgetown Law • Ideas for future research
  • 3. Georgetown Law’s Chat History • Started as a pilot in January 2005 with limited hours Wednesday – Saturday • Full implementation of Live Help in Spring 2005 • Approximately 67 hours of chat service now available during academic year – 40 hours during breaks and summer • Use Timpani software (LivePerson service)
  • 4. Methodology • Content analysis of chat transcripts from 2008 – Accessed – Analyzed – Coded – Double-checked – Data entry and analysis
  • 5. Definition of Query Types Four query types: – Ready Reference – Extended Reference – Technical – Policy
  • 6. Query Types By Groups
  • 11. Summary of Findings • Transcripts yielded a total of 2,303 reference queries • September, March, and February were top months for chats • Students led on all four query types • After students, alumni led faculty on both reference and policy queries • After students, faculty are asking more known items and technical queries than alumni
  • 12. Anecdotal Findings • Students use chat service while in the library. • Students really like this service. • We answer really tough questions! • Never assume patrons know what services we offer (e.g., ILL) • Never assume patrons know how to find items in our collection (e.g., e-journal finder)
  • 13. Impact of Study on Georgetown’s Chat Service • Increased Training – Software features – Reference Roundtable – Chat vs. in-person reference • Change in staffing model – Multiple back-ups – Staff chat from offices instead of reference desk – No change in who staffs reference • Collaborative Reference • Virtual Research Consultations
  • 14. Ideas for Future Research • How do sub-groups (e.g. part-time students vs. full-time students) use chat differently? • Did we give the right answers to our patrons? • Do they repeatedly ask for things that we don’t have in our collection? • Where are the patrons when they use chat? • What subjects are they asking about? • Do questions reveal a gap in legal research instruction?
  • 15. Questions or Comments? • The final version of this presentation will be posted on the Georgetown Law Library’s website www.ll.georgetown.edu
  • 16. Acknowledgements • This project would not have been possible without the help of the following persons at the Georgetown Law Library: – Sara Burriesci – Electronic Services Librarian, who facilitated transcript retrieval – Barbara Monroe – Collection Development Librarian for assistance with the institutional memory of chat at Georgetown – Todd Venie, Leslie Street, Erie Taniuchi and Marina Veljanovska all worked very hard to help with the coding of the transcripts. – Georgetown Law Library’s Scholarly Writing Committee for review of the draft article – Georgetown Law Library’s generous two-week scholarly leave facilitated completion of the draft article, which resulted from the project