Simon Massey discusses the integration of chatbots in self-service DevOps, highlighting their potential as a future trend in customer service, particularly among tech-savvy users. He outlines the development of Slackbots at uniqkey.eu, describing their evolution and functionality in managing deployments and promoting team communication without emails. The presentation also demonstrates the simplicity of building a chatbot using Botkit, emphasizing its open-source nature and ease of implementation.