'CII - Senior Care Industry Report India 2018

CII - Senior Care Industry Report India 2018
Igniting potential in senior care services
May 2018
Ignox Consulting, a part of Ignox Labs,
specialises in social infrastructure sectors of
education, healthcare and senior care
(Alternate Assets) and has decades of
expertise in helping leading clients grow their
business. The firm offers end-to-end support
from strategic advisory, transaction & partner
search, financing, brand and marketing, design
& project management, design and build
contracts, and operations support.
www.ignoxlabs.com
About Ignox Labs
The Confederation of Indian Industry (CII) works to create
and sustain an environment conducive to the growth of
industry in India, partnering industry and government
alike through advisory andconsultative processes.CII is a
non–government, not–for–profit, industry led and
industry managed organization, playing a proactive role in
India’s development process. Founded over 117 years
ago, it is India’s premier business association, with a
direct membership of over 7,100 organizations from the
private as well as public sectors, including SMEs and
MNCs, and an indirect membership of over 90,000
companies from around 250 national and regional
sectoral associations. CII catalyses change by working
closely with government on policy issues, enhancing
efficiency, competitiveness and expanding business
opportunities for industry through a range of specialised
services and global linkages. It also provides a platform
for sectoral consensus building and networking.
www.cii.in
About CII
Manisha Shekhar Ignox Consulting
E-mail : manisha.shekhar@ignoxlabs.com
Mobile no. : +91 77930 93509
Uplabdh Sharma Ignox Consulting
E-mail : uplabdh.sharma@ignoxlabs.com
Mobile no. : +91 85270 06749
For any information please contact:
While Ignox Labs have made every attempt to ensure that
the information contained in this report has been
obtained from reliable sources, Ignox Labs Pvt Ltd is not
responsible for any errors or omissions, or for the results
obtained from the use of this information. All information
in this report is provided "as is", with no guarantee of
completeness, accuracy, timeliness or of the results
obtained from the use of this information, and without
warranty of any kind, express or implied, including, but not
limited to warranties of performance, merchantability
and fitness for a particular purpose. Nothing herein shall
to any extent substitute for the independent
investigations and the sound technical and business
judgment of the reader. In no event will Ignox Labs, or its
partners, employees or agents, be liable to you or anyone
else for any decision made or action taken in reliance on
the information in this report or for any consequential,
special or similar damages, even if advised of the
possibility of such damages.
Disclaimer:

PorteaHomeHealthCare
Key Statistics
Total Population Percentage of
seniors
No. of Seniors Urban Seniors Rural Seniors
Population
growth rate
Life Expectancy Dependency Ratio
11.5%7.6 Bn
900
Mn
510
Mn
390
Mn
1.09% 70.5 13%
seniors
Population
growth rate
9%1.3Bn
116
Mn
39Mn 77Mn 1.2% 68.3 13.7%
seniors
Population
growth rate
11%1.4Bn
158
Mn
67Mn 91Mn 0.8% 71 12.1%
2018 India Seniors
2018 Global Seniors
2025 India Seniors
Source: 1. UN World Prospects 2. Worldometers.info 3. World Bank 4. Census.gov
CII - India Senior Care Industry 2018 5 CII - India Senior Care Industry 2018 5

CII - India Senior Care Industry 2018 5
Confederation of Indian Industry – Services Sector
Mr Ankur Gupta
Mr Saumyajit Roy
Mr Mansoor Dalal
Mr Amit Vaidya
Col. A Sridharan
Ms Sugandhi Baliga
Ms Meena Ganesh
Mr Adarsh Narahari
Mr Vivek Srivastava
Mr Mohit Nirula
Mr Mathew Cherian
Mr Shashank Paranjape
Mr Sanjay Lakhotia
Chairman, CII Taskforce on Senior
Care & Joint Managing Director
Managing Director
Chief Executive Officer
Chief Executive Officer
Chief Executive
Managing Director
Founder & Director
Co-Founder & Chief Executive Officer
Head – Elderly Care, Wellness
and Engagement Programme
Managing Director
Managing Director
Managing Director
Co-Chairman, CII Taskforce on Senior
Care & Head Business Planning
Oasis Senior Living & Founder of
Association of Senior
Living India (ASLI)
The Golden Estate
Covai Care
Tata Trusts
Portea Medical
Mantri Primus Lifespaces Pvt. Ltd.
Health Care at Home
Serene Senior Care Pvt. Ltd.
Help Age India
Athashri Homes Pvt. Ltd
Aamoksh One Eight
Ashiana Housing Limited
Antara Senior Living
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SL No. Name Designation Company Name
Foreword CII Task Force on Senior Care
Mr. Chandrajit Banerjee
Director General, CII
The Services Sector is emerging across the world as an enabler of
economic growth and inclusion. The sector contributes almost one
third of the gross value added, half of the world employment, one fifth
of global trade and more than half of the world FDI flows
.
In India, from 30 per cent of GDP in 1950, the contribution of the
Services Sector has grown to more than half of the country's output
today, contributing 62 per cent of the gross value addition with the
growth of 7.7 per cent in 2016-17. Apart from traditional Service
sectors like Health, Travel and Hospitality this fast emergence has
thrown open huge opportunities and challenges for the sector.
Sports, leisure, wellness and senior care are some of the fast
emerging sectors in the Services space.
As a Services subsector Senior Care is in its nascent stage in the
Indian Economy. Despite close to 130 million seniors in India, there is
a clear lack of concerted capacity augmentation and policy support
for an industry catering to senior needs. A subject like this is of social
significance and it is also important to mobilise the latent business
opportunity that lies within the sector. In this context, CII strongly
feels committed to the subject and created a CII Taskforce on Senior
Care earlier this year.
CII is delighted to present an industry report on the potential of the
senior care sector along with policy recommendations. CII strongly
believes that a collaborative approach working between private,
public and semi-public institutions who have been doing exemplary
work in the senior care space from various backgrounds, will help
unlock the nascent potential for growth in employment and GDP from
this sector.
CII wishes industry members in the senior care sector a sustainable
and prosperous future ahead and is eager to partner with the
industry as it grows services for India's senior population.
Composition
Inaugural Meeting of CII Taskforce on Senior Care, 8th March 2018 New Delhi.

The CII Senior Care Industry Report 2018 was conceived on 8th of March
2018 at the inaugural meeting of the newly formed CII Task Force for Senior
Care hosted at the premises of Antara Senior Living, Delhi.
The report was commissioned by CII and contributed for by the Task Force
members. Given the time constraints and the specific objective of the report,
the author has mentioned areas of further research which can be undertaken
by academic / expert bodies having research interest in the senior care field.
The specific objective of this report was to bring out the various elements which
would constitute the 'senior care' sector for India, ascertaining the market
potential for the sector and highlighting various policy recommendations which
can 'unlock' the potential of the sector.
The author wishes to thank the senior care task force members for generous
contributions towards the report. Further, it wishes to thank the core team at
CII, Nandinee Kalita and Sanya Bisht for actively supporting the creation of the
task force and development of the report.
Special thanks are due to my research team members from Ignox Consulting -
Manisha Shekhar and Uplabdh Sharma both of whom have painstakingly
contacted over 60 senior care organisations in a limited time period and
conducted all critical analysis. Credit is also due to our graphics designer Suvojit
Mandal for aiding in developing the visual character of the report.
It is a personal privilege to take a lead in authoring the CII senior care industry
report 2018, after having published the first senior living white paper while
heading the senior living practice at Jones Lang LaSalle way back in 2010.
Seniors are not just mere statistics in the Indian mind-space but form the base
engine which binds our society and helps ignite our youth to higher challenges. I am
confident that the industry will rise up to the occasion and collaborate with each
other and the government to serve seniors of the nation.
Co-Chairperson CII Taskforce on Senior Care
Acknowledgement
Saumyajit Roy
Chairperson CII Taskforce for Senior Care
Foreword
India has the youngest population in the world. The reason I started with this
statement is that this is something we are well aware of and we spend all our
energies to ensure wellbeing of the youth. However, as a nation, we cannot
overlook the fact that India also happens to have the second largest senior
population in the world.
The senior population in India is supposed to triple by year 2050 from 2011
and longevity will increase from 67.5 in 2015 to 75.9 in 2050. However,
despite such staggering demographics, none of our urban infrastructure are
built to keep seniors in mind. Public transport, parks, activities for seniors,
friendly side walks and age friendly homes or public spaces lack sensitivity to
this age cohort. As aging population increases, we will have to spend lot more of
our budget in making infrastructure suitable for seniors.
This report attempts to bring together various senior care service providers
from across economic segments as well as service and product typologies to
first come together as a unified “senior care service industry” with welfare of
the senior at the center stage. The report highlights the massive opportunity for
collaboration between public and private bodies to harness emerging
opportunities in this space.
The report also presents industry views of possible support measures which
can be undertaken by government policy makers so as to give a boost to the
industry, keeping in mind potential for employment generation and quality care
for seniors.
The CII- Senior care task force would like to appeal to the stakeholders of this
sector to come together to promote a secured and enriching life for our
seniors.
Co-Chairperson Task Force for
Senior Care; Growth Consultant
Antara Senior Living;
Founder – Ignox Consulting;
Mr. Ankur Gupta
Chairperson Task Force for
Senior Care; Joint MD
Ashiana Housing Limited

Key Sector Statistics
Forewords
Acknowledgment
Executive Summary
Senior Care in India
Formats of Senior Care in India
Home based Senior Care Services
Employment Potential
Igniting potential through policy advocacy
Senior Care – Players and Stakeholders
Senior Care Services – the Global Perspective
Glossary
AntaraSeniorLiving,Dehradun
The longer I live the more
beautiful life becomes.“
“
Frank Lloyd Wright
Contents
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Executive Summary
The senior population in the world is the fastest
growing segment with 60 plus population touching
11.5% of world population. As per estimates, by
2050, the 60 plus population will increase by 22% and
outnumber the population below 15 years of age. This
rapidly changing global demographics has resulted in
a sharp rise in the demand for senior care services.
This coupled with an increased life expectancy of the
population, and an increased tendency globally to have
nuclear families, has further accelerated the growth in
the senior care sector. As a result of various favorable
factors, the market for products and services for
seniors is expected to increase from almost $320
billion in 2013 to $436.6 billion by 2018,
representing a five-year compound annual growth rate
of 6.4 percent, according to a market research report
by BCC Research. The global research agency
Persistence estimates that the global elder care
services market will reach a market valuation of USD
1767 billion by end of 2025 reflecting a 8.4% CAGR
over this period.
In India, 30 years from now, the elderly population in
India is expected to triple from 104 million in 2011 to
300 million in 2050, accounting for 18% of the total
population in 2050. To understand this in perspective,
while the current population of elderly in India (134m
in 2020) is fast reaching the current size of population
of Mexico (130m) or Russia (143m), the 2050
population of elderly will be close to the population of
the United States (326m - 2018) today. We have in
India approx. 12 million 80 plus population which is
similar to the total population of countries such as
Belgium, Greece, or Cuba.
It is time therefore for key senior care stakeholders to
collaborate and create a comprehensive mission plan
for 2025 involving various stakeholders –
public/private/semi-public, healthcare/real estate/
NGOs/ Thinktanks/ and International bodies. The
starting premise of such a concerted effort is to bring
clarity on the definition of which formats and groups
constitute senior care. 9 formats have been discussed
and selected as senior care industry formats. Once
this is approved, this will form the basis for
development control regulations at the state level, and
revenue concessions or banking privileges as
extended by central government departments.
1. Independent Living Community (IL)
2. Assisted Living (AL) Community
3. Skilled nursing facility (SNF)
4. Continuing Care Retirement Community (CCRC)
5. Memory Care facility (MCF)
6. Senior Day Care facility (SDC)
7. Home Care (HC)
8. PWD Care (PWDC)
9. Palliative Care (PC)
Detailed demand estimates on latest census updates
and other secondary research reveal that the senior
housing demand from urban and rural sector is
approx. 2.4 Lakh houses and 51.5K houses, of which
HIG is 60K, and MIG is 70K. The growth of supply side
in senior living & senior care on the other hand is quite
intriguing with most senior living players, who had
started 10 years back, expanding to multiple
communities. Senior home care on the other hand,
have expanded significantly over last 5 years with over
10 formal players and rapidly expanding base.
The senior living industry currently employs over 4500
employees outside of the old age homes, and the
senior home care industry estimates are over 9180
Cr.. With seniors expected to become 300 million and
20% of the country's population, there is a strong
potential for growth in various formats as captured
under senior care formats.
Despite positive demographic growth drivers, focused
efforts by government and policy makers, exemplary
work by leading institutions working with senior
citizens, and recent growth of private sector
involvement in various senior care formats, there is
massive headroom available for development of this
sector. The following policy level recommendations
have been captured in the report – all of which
requires subsequent deliberations within the task
force and then advocacy with relevant bodies.
Objective 1: Recognition as a “Senior Care Sector”
Objective 2: Reducing financial burden on senior
citizens
Objective 3: Enhance human capital for the sector
Objective 4: Develop legal framework for setting up
senior care facilities and operations
Objective 5: Increase liquidity and capital allocation to
seniors and senior care industry
Development of this crucial sector requires a multi-
dimensional approach targeting various parts of the
senior diaspora across economic, health, urban-rural,
and education segments. The opportunity for India in
developing the senior care sector is not only to serve
the needs of this large population cohort, but also to
evaluate how the country can benefit from the latent
intellectual experience lying under-utilized currently
with seniors.
You don't stop laughing when
you grow old, you grow old
when you stop laughing.
“ “
George Bernard Shaw
AnvayaaCare,Hyderabad
EpochElderCare
CII - India Senior Care Industry 2018 5CII - India Senior Care Industry 2018 5

30
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10
1985 1990 1995 2000 2005 2010 2015
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1985 1990 1995 2000 2005 2010 2015
Brazil
China
Russian Federation
South Africa
India
Japan
United States
6. Economic Disparity:
On one side, rising income have led to some seniors have higher disposable income to spend on lifestyle
consumption, the larger percentage of seniors find it very challenging to balance rising inflation and
reducing savings.
7. Life Expectancy:
Average life expectancy at birth in 1955 was just 48 years; in 1995 it was 65 years; in 2025 it will reach 73
years. By the year 2025, it is expected that no country will have a life expectancy of less than 50 years.
8. Women Empowerment:
In the past, a key role for women in the family was to be of a care giver for both children and the senior family
members. Rising number of working women population have helped in better economic security for women
but have increased the need for institutional support for the senior.
9. Changing family structure:
Falling family size is a concern across the world. While historically Asian regions have seen higher joint
family stays, the trend is reducing rapidly with economic progress and urban migration. This results in
isolation of older people causing safety, health and economic challenges.
5. Rising health concerns:
In 2015, dementia affected over 47 million people worldwide. It is estimated that over 75 million people will
be living with dementia and the number is expected to triple to 2050. Studies by WHO have shown rising
rates of chronic disease and comorbidity and an increasing prevalence of disability in 60-70 year olds.
Evolution of Senior Care
While ageing as a subject has found reference in history, from the Ancient Greece and Rome to Hindu
mythology, very little institutional development took place till the late 19th Century. The terms “gerontology”
(study of aging) and “geriatrics” (medical care for aging people) were both coined in the first decade of the
century.
Senior Care Services – the global perspective
Overview
The senior population in the world is the fastest growing segment with 60 plus population touching 11.5%
of world population. As per estimates, by 2050, the 60 plus population will increase at 22% and outnumber
the population below 15 years of age. This rapidly changing global demographics has resulted in a sharp
rise in the demand for senior care services. This coupled with an increased life expectancy of the population,
and an increased tendency globally to have nuclear families, has further accelerated the growth in the
senior care sector. As a result of various favorable factors, the market for products and services for seniors
is expected to increase from almost $320 billion in 2013 to $436.6 billion by 2018, representing a five-
year compound annual growth rate of 6.4 percent, according to a market research report by BCC
Research. The global research agency Persistence estimates that the global elder care services market will
reach a market valuation of USD 1767 billion by end of 2025 reflecting a 8.4% CAGR over this period.
Key Growth Drivers
The key growth drivers helping grow the sector globally are:
1. Elderly Population Growth:
It is estimated that the population of 60 plus will rise from 900 million in 2015 to 1.4 billion in 2030. This is
expected to double to 2.1 billion by 2050.
2. Elder Seniors:
Population of elder seniors with age 80 or over will triple in number by 2050 from 125 million in 2015 to
434 million in 2050. The senior population growth in developed countries is expected to rise from 22.4% in
2012 to 31.9% in 2050
3. Urban Seniors:
Elder population is found to be seeing a higher concentration in urban areas compared to rural areas. In
2015, 58% of world age 60 plus resided in urban areas as compared to 51% in 2000 and 32% in 1955.
The 80 plus population residing in urban areas increased from 56% in 2000 – 63% in 2015.
4. Single Seniors:
In some European countries more than 40% of women aged 65 and older live alone. This rapid rise in single
seniors increases the need for senior services especially with rising age.
5. Dependency Ratios
Old age dependency ratio (ratio of older dependents to the working age population 15-64 age) show a linear
increase from 8% in 1950 to 13% in 2016. This rapid ageing and higher dependency is not associated with
relative increase in personal incomes of working population, and therefore is causing stress on household
financial resources. Dramatic falls in fertility in many parts of the world have also resulted in relatively lesser
number of younger people in a family.
607
901
1402.4
2092
0
500
1000
1500
2000
2500
2000 2015 2030 2050
ABOVE 60 POPULATION TREND
World popula on in Mn
more developed region
0
100
200
300
400
500
2000 2015 2030 2050
ABOVE 80 POPULATION TREND
World popula on in Mn more developed region
less developed region least developed region
Male Female
noofadditionalyearsoflife
noofadditionalyearsoflife
Source: https://www.persistencemarketresearch.com
Source: http://apps.who.int/iris/bitstream/handle/10665/186463/9789240694811_eng.pdf?sequence=1

Sub-Sectors and market size:
Country Insights
Key Learnings in Indian context
The global senior care sector in developed economies demonstrate a multi-pronged approach across
public and private enterprise towards providing products and services to seniors. While the role of the
government has been to proactively create policies which promote development of the sector and seniors,
private enterprise has filled in the gap towards providing innovative financial, healthcare, technology and
home care based solutions. The insurance industry has a large role to play and specific products designed
for seniors needs to be introduced in the market taking care of not only clinical but also non-clinical
expenses. Such concerted effort across multiple stakeholders will require collaboration across
government and various private sub-sectors within the senior care market such as healthcare providers,
technology firms, insurance and home care providers.
It is estimated that institutional care will remain the largest portion of the global senior care services market
with 75% of the market size of US$ 1767 billion by 2025. This is followed by community based care with
about 18% of market value. While it is estimated that there will be a record 9.4% growth in out of pocket
spending by seniors, public and government spending will continue to be the largest source of financing of
senior case services globally. Europe will remain the largest regional market for elder care services,
estimated to hold a revenue share of about 37% in 2017. North America is the second largest regional
market, with a projected revenue share of about 30% in 2017.
However, the Asia Pacific market for elder care services is predicted to be the fastest growing regional
market, registering the highest regional CAGR of 11.0% during the forecast period. Apart from the
institutional care sector, global home healthcare, senior specific technologies for long term and home
healthcare devices, global assisted devices, elder robots, and mobile based health services market are
other emerging segments of the global senior care market.
In 2013, skilled nursing facilities accounted for the largest share of elder care service revenues with 42
percent of the total. However, home healthcare agencies are projected to see the fastest growth,
accounting for 35 percent of total additional elder care revenues through 2018. Gains are driven by the
shift in preference among the older population to age at home, as well as by regulatory changes that
improve access to home-based care. Social services will also see rapidly increasing demand with the
growing availability of home and community based Medicaid waivers to pay for them.
With more than 1.4 billion people, senior population
in China is among the fastest-growing
demographics. Although China's great potential in
senior housing market has attracted investor
interest, the entire market is at a preliminary stage
facing challenges such as insufficient effective
demand, a mismatch between supply and demand,
unclear micro policies and financing channel
restraints. 6-7% of senior population lives in
community based senior living and 3-4% of senior
population lives in institutional housing. China will
need 4.0 -5.2m senior units by 2020.
CHINA
AUSTRALIA
Australia has one of the leading aged care systems
in the world and has approx 36m senior population
with a US$ 14.8Bn market size. The most common
form of senior living in Australia is Retirement
Villages. There are approximately 2,000
retirement villages supporting 190,000 residents
across Australia. This is the most popular form of
retirement living. Villages offer an independent
lifestyle with 1 - 3 bedroom villas or units.
SINGAPORE
With an senior population of 1.8m, Singapore
needs 17k senior care units by 2020. To prepare
for the aging population, the government is working
towards a successful “aging in place” lifestyle and
accessibility as a key enable. Government has
actively incorporated barrier-free access and
“Silver Zones” to enhance road safety for the
elderly. Various models are under evaluation to
allow elders to stay in their homes, or to share
residences between 3-4 seniors who can live
together.
THAILAND
As Thailand becomes an ageing society with 7.5m
seniors above 65 years of age, more senior housing
projects by both government bodies and private
developers are rising across the country. While
most of these projects are aimed at
accommodating aging Thai population, luxury
senior housing developments in the country's
resort destinations are growing in number to cater
mainly foreigners and affluent Thais. The demand
for senior living units in Thailand is approx 800,000
units.
2013CE2010CE1981CE1965CE1935CE1909CE1901CE1893CE1853CE1790CE
New law in China says
adult children must visit
their elderly parents.
Baby Boom becoming “Silver
Tsunami,” : 40 million
Americans are 65+.
First recognized assisted living
facility opens in U.S.
Medicare and Medicaid instituted were,
prompting the rise of nursing homes.
The term “geriatrics” coined
by Austrian doctor ,Ignatz
Nascher
New law in China says
adult children must visit
their elderly parents.
10% of elderly English men and 6% of
English elderly women confined to
workhouses(or“poorhouses”).
Visiting Nurse Society formed to
provided charitable in-home care to
indigent seniors.
One of the earliest guides to aging
published (On the Decline of Life by
Barnard Van Oven).
Following the French Revolution,
villages and towns across France
hold festivals to honor elders.
5.4 million Americans have
Alzheimer’s disease.
Nicknamed “Dementiaville”, De
Hogeweyk, an evolutionary new
dementia-care “village” opens in
Holland.
First hospice in U.S. opens.
1993
Britain enacts free health care for
elderly citizens through National Health
Service.
First light – weight,
collapsible wheelchair.
Alzheimer’s disease first
described by German
psychiatrist Alois Alzheimer’s.
Oldest known living person, Misao
Okawa born.
One of the first homes for the aged
opens in the U.S.
Historical Austrian census records
show 8.7% of women were widows
and4%of men were widowers.
2012CE1993CE1974CE1946CE1933CE1906CE1898CE1823CE1623CE
EvolutionofSeniorCareoverHistory
Source: https://www.tforg.com/how-we-think/sweetspot-blog/2017/03/29/geriatric-care-market-worldwide-
trend-equals-vast-world-business-opportunities-part-1/
Source: https://www.freedoniagroup.com/industry-study/elder-care-services-3214.htm

Seniors in India – an ageing population
Overview – staggering numbers
In about 30 years from now, the elderly population in India is expected to triple from 104 million in 2011 to
300 million in 2050, accounting for 18% of the total population in 2050. To understand this in perspective,
while the current population of elderly in India (134m in 2020) is fast reaching the current size of population
of Mexico (130m) or Russia (143m), the 2050 population of elderly will be close to the population of the
United States (326m - 2018) today. We have in India approx. 12 million 80 plus population which is similar
to the total population of countries such as Belgium, Greece, or Cuba. The current population of all seniors in
India is same as the population of our top 25 urban cities in India. It is time for all stakeholders to create a
comprehensive mission plan for 2025 involving all stakeholders – public/private/semi-public,
healthcare/real estate/NGOs/thinktanks/international bodies
Fastest Growth Cohort
Though the growth rate of the elderly population dipped slightly in the 1960s and 1980s, it was always
higher than the general population and the difference between the two has widened over the period. The
graph alongside presents the size and growth of the elderly population in India between 1950–2100. The
figure shows that annual growth rate of the elderly will be over 3 percent till middle of this century indicating
faster pace of growth than other age categories. On the contrary, the growth rate of younger age group is
already negative in the country. Composition of population plays an important role in development of a
country. Higher workforce allows for higher potential for economic development of the country. The
population census data reveals that the proportion of children in the population (age 0-14 years) increased
till 1971 but has been steadily decreasing. In 2011, the proportion of children in the population was 30.8
per cent.
Median Age is fast growing in developing
nations – India was youngest at 1970!
Increases in the median age—the age at which 50 percent of the population is older and 50 percent is
younger is another way of looking at population aging. As can be seen in the graph below, India was youngest
as a country at 1970, and with 356 million 10-24 year olds, it has the world's largest youth population
today. Quite naturally, the focus of the private sector, and the policy makers is towards this productive
segment.
Top Five Concerns of Seniors
21.3 20.8 20.3 19.6 19.4 19.8 20.2 20.6 21.1 21.8 22.7 23.8 25.1
26.7
28.2
29.8
31.4
33
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36.1
37.5
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1950 1955 1960 1965 1970 1975 1980 1985 1990 1995 2000 2005 2010 2015 2020 2025 2030 2035 2040 2045 2050
Medianageinyears
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2000 2005 2010 2015 2020 2025 2030 2035 2040 2045 2050
Upto 80 years Aged 80+
Athashri,Pune
Physical aging, drop
in health amidst
rising cost of
healthcare
Lack of Safety,
Security and high
potential for abuse
Financial security
and sustainability
amidst high inflation
Isolation, neglect
and lack of senior
friendly social
opportunities
Hassles of day to
day living with
increasingly complex
ecosystems
“
“He who is of a calm and happy nature will hardly feel the pressure of age, but to him who
is of an opposite disposition, youth and age are equally a burden." Plato (427-346 B.C.)

Senior Care Formats
Specialized formats addressing varying needs of seniors
Senior living across the developed world have seen an evolution of different types of senior care service
formats from age-restricted independent living formats to specialized memory-care and continuing care
retirement communities to home-care provided within the person's existing home ecosystem. Each format
addresses a unique set of senior needs and requires specific hardware, software and skillsets at the
service provider end.
While globally there are well defined norms, development control byelaws as well as incentive models for
development of such senior specific formats, this is still an area of opportunity in India. As the industry
evolves, it is therefore important to have a standard definition of senior care formats, so that there is
uniformity in industry language, and policy interventions.
Senior Age: A senior citizen is defined as age 55 for uniformity purposes across the industry.
Model of contract: Could be free hold title sale, leasehold, license, rent, or other forms of contract
between operator / developer and the senior. The type of commercial relationship between the
senior and the provider can be to the discretion and flexibility of the service provider.
Duration: It is understood that some of the services could be for short and some for long term
tenure.
9 Senior Care Formats
The 9 specific senior care formats which are relevant in India have been shown below.
Apartment complexes, condominiums, cooperatives and other such retirement
communities, offering private residences designed for the independent senior. These types of
communities do not provide medical services but instead provide seniors with hassle-free
living, with some recreational facilities. A seniors-only housing community could be a
standalone facility or a part of a larger housing project as an area, tower or cluster of
apartments/homes.
Assisted living offers help with non-medical aspects of daily activities in an atmosphere of
separate, private living units. It can be likened to congregate living for residents less able to
function independently in all aspects of their daily lives.
Skilled nursing facilities offer the most intensive level of care on the residential care
continuum. Skilled nursing facilities are equipped to handle individuals with 24-hour nursing
needs, post-operative recuperation, or complex medical care demands, as well as chronically-
ill individuals who can no longer live independently. Such facilities may be freestanding or part
of a senior community. SNFs may specialize in short-term or acute nursing care, intermediate
or long-term skilled nursing care.
A Continuing Care Retirement Community (CCRC) offers seniors a facility that combines
housing, services and health care, allowing seniors to enjoy a private residential lifestyle with
the opportunity of independence and the assurances of long-term health care. Within the
CCRC, there are three types of care available, providing a phased approach to elderly living
accommodations: Independent living, in which the person lives on their own in an apartment
or cottage-style housing; Assisted-living offering some level of assistance for residents; and
skilled nursing care, for residents whose health is deteriorating
Memory care facilities provide increased levels of care and safety for individuals with
Alzheimer's and dementia.
Format
Independent Living
Community (IL)
Description
Assisted Living
(AL) Community
Skilled nursing
facility (SNF)
Continuing Care
Retirement
Community
(CC)
Memory Care
facility (MC)
Format Description
Home Care
(HC)
PWD Care
(PW)
Palliative Care (PC)
Senior Day Care
facility (SD)
Day care centers provide stimulation and rehabilitation to elders providing medical care and
related procedures.
Services provided to seniors within the senior's home addressing clinical and non-clinical support
needs including engagement activities, ADL assistance support, housekeeping, home engineering
support, nutrition support.
These are for senior citizens with Special children like Autism, Cerebral Palsy, Down's Syndrome
or Spastics. The model takes care of such senior citizens with Special children living in the Senior
Care Centre and after the demise of the parents, cares for the Special children until their death
Palliative care is a multi disciplinary approach to specialized medical and nursing care for people
with life-limiting illnesses. It focuses on providing people with relief from the symptoms, pain,
physical stress, and mental stress of the terminal diagnosis.
SilverTalkiesBengaluru

Clinical Care
Non Clinical
Care
Social Care
Healthcare
Real Estate
Operator
East
9%
West
17%
South
35%
North
39%
Central
3%
East
6%
West
19%
North
18%
South
54%
Across senior living, care and institions, while
senior living projects have a higher percentage in
South, there is an overall balance between
groups which are emerging in this space across
the country. The Eastern region has few players
currently but is emerging over the last few years.
Across Senior living sector, South is witnessing
the high acceptance rate of Senior living projects
followed by Northern and Western region which
have almost similar number of projects.The
Eastern and Central region emerging slowly over
the last few years.
North and South have similar presence of players 54% of projects are located in South Region
1975
1980
1985
1990
1995
2000
2005
2010
2015
2020
0 2 4 6 8 10 12 14 16
1975
1980
1985
1990
1995
2000
2005
2010
2015
2020
0 5 10 15 20 25 30 35 40
15 Formal Senior Care Providers 34 Senior Living Providers in India
Most of the Senior care players came into
existence after 2008 showing phenomenal
growth in the Senior Care sector. Players such
as Portea, Healthcare at Home (Dabur), Max
Healthcare (Max @ Home), India Home
healthcare have all grown in the last 3 - 5 years.
Although few Senior Living players started
operations in mid 90's, major entry of players
took place between 2008 - 2015. Increased
awareness of the senior living concept,
continuing underlying need felt by seniors, and
over-supply in traditional markets are reasons
for the sudden growth in such projects.
It can be seen that 63% of senior living players in
India do not come from a real estate
background. This is against the conventional
thinking that all senior living players come from
real estate background. Each player brings a
unique blend of experience and skill set which
are required for successful evolution of the
sector.
While 63% of the home care companies offer
mainly Clinical services, Non-Clinical Care based
companies are also showing growth with over
37% targetting non clinical services as well.
Globally, the non clinical services sector in age
care is larger than the clinical services sector.
Background of Senior Living Players in India Emergence of Home Care companies with non clinical focus
Formats of Senior Living Over 4500 direct employment by senior living alone
67% facilities are spread between IL, AL and CCRC.
There is a need to setup specialised centers such
as memory care units, palliative care, day care
centers and disability care. Most players have
already tried out these formats and are working out
economically viable formats for the same.
About 83% of the direct employment comes
from MIG and LIG Senior living,followed by HIG
and EWS. Employment in senior living has varying
ratios with some communities providing a basic
team managing the community to luxury end
communities with staffing ratios similar to
hospitality industry.
6%
14%
37%
43%
63%
37%
12%
48%
35%
5%
HIG MIG LIG EWS

6 operators have over 50% of the stock of 90 communities in formal senior living in the country. It is fair to
expect that with growing acceptance of the senior living model, recognition by industry and government and higher
availability of capital, all existing players will be able to double their number of communities. Currently, the average
communities per operator is 2.67, and most community growth has been witnessed over last 8-10 years
Approx 90 communities for senior living under development with 57 operational senior living communities
South continues to lead the senior living market with 42% units Close to 60% of the senior living market prefers sale model
South, North & West have emerged as a
retirement friendly destination,while Eastern and
Central region are slowly coming into existence
as post retirement destinations.
As expected, around 60% of the Senior Living
players offer Sale based disposal model, and
23% offer lease based model, with the rest
spread across rental, deposit and multiple
models.
Senior Living in India have different ticket size in different regions across India. While the median ticket price of a
senior living unit is at INR 45 lakhs, there are local peaks as can be seen in North with a few luxury projects. 41%
of units have ticket price between INR 20-50 lakhs and only 6% of communities have a ticket price above 75
Lakhs. While the average price point for senior living communities have seen a steady increase, there are still less
players and projects at the high end of the market.
Average monthly charges inclusive of food, housekeeping
and common area charges is INR 30k pm Average land size for senior living is 8 Acres
On an average, residents in senior living projects
spend minimum expenditure of INR 20,000 -
30,000 during a month while the maximum
expenditure lies in the range of Rs. 50,000 to
60,000.
68% of the developers prefer to develop senior
living in the land size less than 5 acres.While
22% prefer to develop senior living in the land
size between 5 to 20 acres and only 10 %
prefer more than 20 acres. This is in line with
the hypothesis that promoters of senior living
ventures are testing the market and with time
will bring in ambitious lifestyle projects similar to
the west with over 100 acres.
11
8 8
7
6
5
4 4
3 3
2 2 2 2 2 2
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
0
2
4
6
8
10
12
2% 5%
21%
30%
42%
Central
East
West
North
South
1% 4%
4%
9%
23%59%
Membership
Mul ple
Deposit
Rent
Lease
Sale
Senior Living communities have an averge ticket price point of INR 40 lakhs
-
50
100
150
200
250
TicketPrice(INRLakhs)
Communi es
Central East North South West
0
10000
20000
30000
40000
50000
60000
MonthlyCharges(INRpm)
Communi es
31%
37%
13%
9%
10%
0-2 Acre
2 - 5 Acres
5 - 10 Acres
10 - 20 Acres
> 20 Acres
SilverTalkiesBengaluru

Average 230 units per community with 53% units operational 66% of communities are mid to high rise developments
53% of total Senior living units are operational
which comprises 10722 functional units,
followed by 40% under construction which
comprises 8017 units and 7% under planning
and designing comprising 1400 units. The total
inventory which is coming up in senior living as
supply inclusive of all formats is 20,000 units.
The survey has revealed that a large percentage
of seniors prefer Low to Mid rise (62%) with only
16% prefering high rise. Seniors and developers
both prefer the low / mid rise owing to natural
perceptions of mobility and emergency risks in
high rise buildings.
57
20
3 6
10722
8017
537 863
0
10
20
30
40
50
60
0
2000
4000
6000
8000
10000
12000
Opera onal Under
Construc on
Under Design Under Planning
Communi es Units
16%
50%
12%
22%
Apt High Rise
Apt Mid Rise
Apt Low rise
Villa
Getting old is like climbing a mountain; you get a little out
of breath, but the view is much better!“ “
Ingrid Bergman
CovaiCare,Coimbatore

Bengaluru
- 1.28916
- 4650
- 3100
- 0.6993
- 2500
- 1700
- 2.7144
- 9800
- 6550
- 0.9288
- 3350
- 2250
- 19.93212
- 72000
- 48000
- 6.8076
- 24550
- 16400
- 6.12468
- 22130
- 14753
- 7.1667
- 25900
- 17250
- 10.92744
- 39500
- 26330
- 0.3006
- 1090
- 725
- 6.084
- 22000
- 14650
- 3.3579
- 12130
- 8090
- 8.5869
- 31000
- 20700
- 4.12092
- 14900
- 9930
- 4.8249
- 17440
- 11620
- 7.2792
- 26300
- 17550
- 3.56796
- 12900
- 8600
- 9.855
- 35600
- 23750
- 3.27348
- 11800
- 7900
- 2.63412
- 9500
- 6350
J&K
HP
PB
HR
UK
UP
RJ
GR
MP
MH
GOA
KR
KE
WB
OD
AP
TN
TE
BH
JH
CH
- 1.60Cr
- 5775
- 2685
NE STATES
Mantri Primus
Brigade
Portea
India Home Health Care
Bahri Estates
Beautiful years
NMT Elder Care
Suvidha
Ozone Group
Kites Senior Care Specialist
Coimbatore
Covai Care
Brindavan Senior Citizen Foundation
Tapovan Senior Citizen's Foundation
Nana nani
Gold age Retirement homes & Hospitals
Kshetra by Heritage Elder Care services
Anvaya, Hyderabad
Apollo Home Care
Tribeca Care
Zotezo
ShrachiGroup
Godhuli Retirement Homes
Peace Senior Living
Rukmani Amar Aangan
Mumbai
Tata Housing-Riva
Harmony celebrate age-Silver Foundation
Silver Innings
Seniority
Tata Trusts
Aaji Care
New Delhi
The Golden Estate, UCC Care
Age Ventures
Antara Senior Living
Max@Home
Vardaan
Infinity GROUP
Panchvati
Life circle Senior services
All about Seniors
Medo Healthy
Silver Talkies
Help Age India
Agewell Foundation
Dignity Foundation
Care 24
Elders Homes Society
Alzheimer's Society of India
Noida
Health Care At Home
Healers at Home
Pune
Oasis Senior Care
Athashri
Gagan Nulife
ASLI(Association of Senior Living India)
Shree Sanjiwani Health Care Services
V Golden Age health & mediecare
Trichy
Ponni Delta
Kakkanad
Verandah gardens-Infra Housing
Heavenly Palace
Ludhiana
Ernakulum
Paradise Senior citizen homes
Chennai
Serene Senior Living
Nandhanvanam
Old is gold store
One Life
Gurugram
Aamoksh -One Eighty
Epoch Elder Care
Samarth
Samvedna Senior Care
Kare Voyage
Silver glades-The Melia
Hope Senior Citizen Home Society
Senior Care and Senior Living Players
Demand and Supply for Senior Living
- Senior Population in Thousands
- Seniors interested in senior living format
- Senior Living Unit Demand
State Level Demand
City Name
Senior Living/ Home Care Player
Demand Supply Gap in Senior Living
Current senior housing demand from urban and
rural sector is approx. 2.4 Lakh houses and 51.5K
houses, of which HIG is 60K, and MIG is 70K.
Current senior housing supply across 37 senior
living players across all formats and economic
segments total 20K units. 53% of total Senior living
units are operational which comprises 10722
functional units, followed by 20% under construction
which comprises 8017 units and 9% under planning
and designing comprising 1400 units.
Upto 5K 5K - 10K 10K - 15K 15K - 20K > 20K
Senior Living Housing Unit Demand
- 2.51352
- 22599
- 15050
- 1.60Cr
- 5775
- 2685
AS
- 1.0053
- 9050
- 6000
- 2.16
- 19450
- 12950
- 0.9279
- 8350
- 5550
Hyderabad
- 1.04148
- 9300
- 6200
- 0.60948
- 5490
- 3650
- 2.54988
- 9200
- 6150
Kolkata
- 0.468
- 4210
- 2800
Ahmedabad
- 0.75708
- 6810
- 4540

Home based Senior Care Services
Overview
As per a recent paper by consulting firm Pacific Bridge Medical, the global home health care market has
been valued at USD 215 billion in 2013 and expected to grow at 8% p.a. until 2020. The report values the
India home healthcare market at USD 2.3 billion and growing at 18% per annum with seniors contributing
25 – 30 percent of this market. While the “senior living” market has grown significantly over the last
decade, the last five years has seen a dramatic rise in the growth of players in the home healthcare market
such as Portea, Healthcare at Home (Dabur), Max Healthcare (Max @ Home), India Home healthcare,
amongst others. This growth of home care is in line with global trends of disruptions in the healthcare field
with improvement in healthcare technologies and better integration between the hospital and home care
services. A rapidly growing aging population, increased prevalence of lifestyle and chronic diseases,
penetration of smart phones and home technologies, and increased cost of hospital centric care have been
major tailwinds for rapid growth of the home care market in India. While the current focus of key players is
on clinical home-care support services, the future is bound to see a blend of clinical and non-clinical service
providers as well with services custom designed for seniors.
Home care services
Home care services are distinctly into two separate categories – clinical and non-clinical. The illustration on
the next page shows the variety of services under both categories. Clinical services are currently provided
by both standalone home healthcare firms and firms who are affiliated to healthcare companies. Clinical
services include a variety of services from tele-consultation, medical appointments, pharmacy delivery, lab
& diagnostics, physiotherapy, medical equipment delivery and other home based treatments. Non-Clinical
services on the other hand are designed to help a senior to reduce daily hassles of living by outsourcing
routine household works such as housekeeping, nutrition or home engineering to specialized teams or to
enhance the senior's quality of life by offering opportunity to participate in events, learning programs, social
gatherings etc.
Unlike the healthcare business, the business of home healthcare works on large volume business to be able
to sustain. This necessitates the development of high quality monitoring and technology systems to be able
to improve efficiencies and bring down cost.
Key Home Care Players
The table shows key investments made in the home care segment in India.
Format Description
Critical Care
Unified
Health Care
at Home
India Home
Healthcare
Care24
Founded in December 2014 by IIT alumni Vipin Pathak, Abhishek Tiwari, Garima Tripathi and
Pranshu Sharma, Care24 offers services such as home care visits by nurses, physiotherapists
and attendants. The Mumbai-based healthcare startup had raised $4 million from SAIF Partners
in a Series A funding, before which its seed investor India Quotient had invested $3,50,000 in the
firm. Aegis Care Advisors Private Limited that runs Care24 is one of India's first few venture-
backed startups in the home healthcare space.
Critical Care Unified started in New Delhi and has been in operations for about 16 months, with
about 600 home based patients. The firm is in discussions for raising about INR 30 – 40 Crore
from VC / Family houses.
Healthcare-focused private equity firm Quadria Capital Advisors Pvt. Ltd has committed to a
milestone-based investment of up to $40 million in Burman family-backed home healthcare
provider Health Care At Home India. HCAH has 1500+ care workers covering more than 40
cities in India and serves over 4,00,000 patients across India.
Established in 2009, India Home Health Care (IHHC) founded by V.Thiyagarajan provides home
health care and home nursing services in Chennai, Bangalore, Hyderabad, Pune & Mumbai in
India. It has 800 employees — registered nurses, associate nurses and medical caretakers
across these two cities. In July 2013, BAYADA Home Health Care, USA acquired 26% stake in
India Home Health Care and formed a partnership to ensure quality home health care in India.
Bayada employs over 18,000 nursing support staff in 250 offices throughout the United States
and India. Bayada and India Home Health Care have announced an investment of $10 million to
create a pan India presence by 2016 with 3000 care workers and revenue of $12 million.
Max@Home
Nightingale Home
Health Services
Max@Home offers patients an extension of the Max Healthcare hospital quality healthcare inside
a patient's home. While the group has been offering home care services for several years now, it
has recently increased focus on this vertical and offers a range of healthcare services and
products through this channel. Max@Home currently has over 1000 care workers.
Having started in 1996, Nightingale has grown into a specialized home healthcare company with
expertise in treatment of chronic diseases, geriatrics, and post-operative rehabilitation. The firm
has operations in Bengaluru, Chennai, Hyderabad, Mumbai and Pune and plans to establish
presence in 10 Indian metro clusters. After being acquired by Medwell Ventures in 2014, and a
Series A financing of USD 10 million by Eight Roads Ventures in May 2015, it recently raised USD
21 million in Series B funding led by Mahindra Partners, a private equity arm of the Mahindra
Group.
Portea
Bengaluru-based Portea Medical, which is owned by Healthvista India Pvt. Ltd and founded by
serial promoter K Ganesh and Meena Ganesh, raised $37.5 million (around Rs 247 crore) in a
Series B round of funding led by existing investor Accel Partners and IFC, among others in
September 2015. Subsequently, it raised Series C funding of $26 million led by Sabre Partners
and MEMG CDC Ventures. Started in 2013, Portea does 120,000 home visits a month, offering
services such as chronic disease management, post-operative care, cancer care, geriatric as
well as orthopaedic care at home. It has a workforce of 5000 care workers and a presence
across 16 cities and estimates to reach 15000 care workers by 2025.
Tribeca Care
The founding team Tomojit Dutta, along with Prateep Sen, Elina Dutta, Shibaji Saha and Ritendra
Roy, started Tribeca Care at Kolkata in 2013. The firm has taken a lead in adding non clinical
services such as arranging maids and specialist help through trusted partners. Since its inception
in 2014, it has served more than 5,000 customers and provided more than 200,000 bedside
visits. It provides employment to more than 500 care workers every month in Kolkata alone.
“The scope of home home healthcare has increased over the past five years due to the growing elderly
population. It has evolved from basic home healthcare to setting up of functioning intensive care units
(ICU) at home,” - Gaurav Thukral, executive vice president of Health Care at Home India Pvt. Ltd
PorteaHomeCare
60 - 80% of home care
demand originate
from senior citizens.

Demand for Senior Home Care
. 2r 0C 11. 89- -
3
5
.9
2
C
0
r
2
U
la
r
r
b
u
a
R
n
r
2
C
0
7
2
.
5
7
- -68 .1 70 C2 r
la
ruR
HIG
MIG
LIG
0
0019
3
7477
ILLNESS
2.2Cr.
CHRONIC
5733K
DISABILITY 50K
ADL
6507K
ADL
3278K
DISABILITY
20K
CHRONIC3083K
ILLNESS
1.4Cr
90K
60K 105K70K
60K
44K
90K
60K
3080K
1850Cr
3278K2210Cr964K290Cr
1.7Cr
2103Cr
950K
790Cr
237K
59Cr
397K
87Cr
2.8Cr. 85Cr.
1522K
21Cr.
6507K
488Cr.
5732K
1146Cr.
155K
103K
6752K
1350Cr.
7665K
575Cr.
1793K
25Cr.
3.3Cr. 97Cr.
456K 103Cr.
182K121K
114K
176K
155K
103K
5320K
3197Cr.
5665K3924Cr1665K500Cr
3Cr.
3634Cr
3372K
1345Cr
365K
91Cr
Home NursingHome Nursing
Home AttendantHome Attendant
Home Physiotherapy
Lab & Diagnostic
Social Activities
Spa & Wellness
Home Physiotherapy
Lab & Diagnostic
Social Activities
Spa & Wellness
EWS
54
615
0
0016
5202
8102
SENIOR
POPULATION
11.6Cr.
LEGEND
No. of elderly
TOP - No. of Household Units
Down - Total market size (in Cr)

CLINICALSERVICES
NONCLINICALSERVICES
NURSING
ATTENDANT
CONSULTATION
LAB & DIAGNOSTIC
EQUIPMENTS
PHYSIOTHERAPY
EMERGENCY
HEALTH CHECKUP
RECORDS
MONITORING SECURITY
WEALTH
CONCIERGE
TRAVEL
SPIRITUAL
FITNESS
LEARNING
SOCIAL
HOUSE KEEPING
ENGINEERING
SENIOR CARE SERVICES

Employment Potential
A key challenge for the senior-care sector is the lack of quality human capital across the organization
structure of a senior care / senior living player. In the absence of trained human capital from professional
geriatric training programs, service providers currently hire teams from hospitality, healthcare, and real
estate background and undertake on the job training to get teams up to speed. The senior care industry
needs team members who have exposure to managing the emotional wellbeing of seniors and not just the
functional needs. It is important for teams managing seniors to be exposed to behavioral management,
social support, aggression and stress management. This not only assists the senior's overall wellbeing, but
also helps improve the care giver's mental health.
Keeping in view of rising demand, National Institute of Social Defense (NISD), Ministry of Social Justice and
Empowerment is engaged in training eligible persons on elderly/Geriatric Care to generate pool of geriatric
Care givers in order to assist the elders who are in need. NISD has been training eligible persons on elderly
/Geriatric Care and also through its Regional Resources Training Centers (RRTCs) located at Delhi,
Kolkata, Mumbai, Imphal, Bangalore, Hyderabad and Coimbatore. In addition to NISD, there are a few more
institutions which offer programs for senior care.
The senior living services sector currently is estimated to directly employ approx. 4.5K care workers across
86 formal senior living communities across the country. It is anticipated that this number will rise to approx.
10K care workers by 2025 as the number of communities increase over the coming years. In the senior
home-care segment, the market already employs approx. 12,000 care workers amongst formal players of
which 60-80% work for senior citizens already. Industry promoters estimate that the demand for home
care workers for senior segment alone will touch about 40k-50k care workers across major home health
and healthcare companies focused on seniors alone. Over and above this formal direct employment, there
will be indirect employment generation as well as employment in informal / unorganised senior care
segment of the market
Growth in Employment
Overview
Resource requirements in Senior Care
The senior care industry resource requirements can be divided into three segments – managerial,
technical and clinical background. While there is an overall shortage in the need for skilled manpower in all
the streams with experience in senior care, there is severe shortage in the low to middle skilled team
members..
Managerial Technical Clinical
Highly
Skilled
Medium
Skilled
Low
Skilled
Supervisors - Engineering,
Housekeeping, Security,
Horticulture, Fire Safety,
Procurement, Chief
Engineer, IT Chief, F&B
Head, Exec Chef
Geriatric Doctors,
Supervisors-Nursing,
Home Care,
Physiotheraphy, Speech
Therapist, Occupational
Therapist
Shift Managers, Customer
Executives / Front Desk,
Business Development
executive,
Carpenters, Plumbers,
Electricians, Equipment
repair, Carpenters,
Plumbers, Steward, Bar
Tender
Nurses, Lab technicians,
Yoga Technician
Office Assistants
Machine Operators,
Housekeeping staff,
Security Guards, House
boys.
General Assistants
General Managers /
Facility Managers,
Finance Executives,
Avenues for hiring and training team members for senior care industry
resource needs.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
National Institute of Social Defence , New Delhi
The Mitraniketan School in India (TATA Institute of
Social Sciences), Thiruvananthapuram
Institute of Management and Technical Studies-IMTS,
Noida , Uttar Pradesh
The Global Open University , Dimapur ,
Nagaland
VPGR Institute of Technology, Chennai ,
Tamil Nadu
Geriatrics India Center, Cochin,
Kerela
NMT Nightingales Medical Trust
Madras Medical College, Chennai,
All India Institute of Medical Sciences,
New Delhi
Cristian Medical College & Hospital ,
Vellore , Tamil Nadu
MGM Medical College, Navi Mumbai
Amrita Institute of Medical Science & Research
Centre, Cochin , Kerela
Indira Gandhi National Open University,
New Delhi
IMA AKN Sinha Institute, New Delhi
Royal Institution India, Kosapalayam,
Pondicherry
Indian Institute of Counselling,
New Delhi
Institute of Home Economics,
New Delhi
Ramnarain Ruia College,
Mumbai
Calcutta Metropolitan Institute of
Gerontology, Kolkata
One year Diploma Course in Geriatric Care.
MBA(Geriatric Care Management)
Six month Diploma course in Geriatric Care.
Geriatric Care Training
MD Geriatrics
MD Geriatrics
MD Geriatrics
MD Geriatrics
MD Geriatrics
P.G. Diploma in Geriatric Medicine(PGDGM)
Post Graduate Certificate course in Geriatrics
Three months Certification in Aged Care
PG Diploma in Gerontological Counselling
PG diploma in Health and Social gerontology
Four months Certificate course in gerontology
Training Institute for Geriatrics CareSl No. Courses offered
One year PG Diploma in Integrated Geriatric Care by NISD, 1 & 3 months basic course for
Caregivers/Bed Assistants by NISD, RRTC's and Collaborative Agencies, and various short
term courses on geriatrics.
1-6 months Certificate Course in Geriatric Care, and various customized
programs for sensitization for senior citizens.
Frontline Senior Care Teams have the highest need for training in Senior Care

Igniting potential through policy advocacy
Overview
Despite positive demographic growth drivers, focused efforts by government and policy makers, exemplary
work by leading institutions working with senior citizens, and recent growth of private sector involvement in
various senior care formats, there is massive headroom available for development of this sector.
Development of this crucial sector catering to the needs of about 130 million seniors, requires a multi-
dimensional approach targeting various parts of the senior diaspora across economic, health, urban-rural,
and education segments. The opportunity for India in developing the senior care sector is not only to serve
the needs of this large population cohort, but also to evaluate how the country can benefit from the latent
intellectual experience lying under-utilized currently with seniors.
Policy Support Tailwinds
Over the last two decades, the sector has seen several landmark policy enhancements and support by
government institutions, which have helped improve life of seniors in the country.
Senior specific programs and initiatives
Various private and public sector bodies have over the years created specific programs
targeted at seniors, which have helped improve inclusion for this segment.
Improvement of
Financial Security
Improvement of Insurance
infrastructure for seniors
Banking Sector
measures for Seniors
Indira Gandhi National Old Age
Pension Scheme (IGNOAPS)
National Old Age Pension
Scheme was broad based to
cover all BPL families. All
persons of 60 years or above
belonging to a household below
the poverty line (BPL).
Social Pensions in Various
States and Union Territories in
India
The Unorganized Worker's
Social Security Act, 2008: It
provides for formulation of
schemes by the Central
Government for different
sections of unorganized workers
on matters relating to (a) life and
disability cover; (b) health and
maternity benefits; (c) old age
protection (d) any other benefit
as may be determined by the
Central Government.
National Pension System (NPS):
It is a voluntary, defined
contribution retirement savings
scheme. Under the NPS,
individual savings are pooled in
to a pension fund which are
invested by PFRDA regulated
professional fund managers as
per the approved investment
guidelines in to the diversified
portfolios comprising of
government bonds, bills,
corporate debentures and
shares.
Rashtriya Swasthya Bima
Yojana or RSBY started rolling
from 1st April 2008: RSBY has
been launched by Ministry of
L a b o r a n d E m p l o y m e n t ,
Government of India to provide
health insurance coverage for
Below Poverty Line (BPL)
families. The health insurance
scheme aims to facilitate
launching of health insurance
projects in all the districts of the
States in a phased manner for
BPL workers.
VARISHTHA Mediclaim for
Senior Citizens: This policy has
been designed to cater the
needs of our Senior Citizens. It
covers Hospitalization and
Domiciliary Hospitalization
Expenses under Section I as well
as expenses for treatment of
Critical Illnesses, if opted for,
under Section II.
HOPE - Health of Privileged Elder:
The Oriental Insurance Company
Ltd, a public sector non-life
insurance company, has come
out with a new Mediclaim Policy
for the senior citizens.
Jan Arogya Bima Policy: The
Scheme is primarily meant for
the larger segment of the
population who cannot afford
the high cost of medical
treatment. The policy is available
to individuals and family
members.
IndusInd Bank Ltd. has launched
a Senior Citizens Scheme: It is an
investment option that gives you
high returns with the assured
security. It offers - Free ATM
Card, Telebanking, Internet
banking
Citibank Senior Citizen: Account
gives higher interest rate on
fixed deposits; free transactions
at ATMs of all banks; succession
planning service to help you
protect/preserve your wealth.
Senior Citizen Savings Scheme
(SCSS) Account: Senior Citizen
S a v i n g s S c h e m e ( S C S S )
Account is a new avenue of
investment and return for Senior
Citizen. The account may be
opened by an individual who has
attained age of 60 years or
above on the date of opening of
the account and who has
attained age 55 years or more
but less than 60 years and has
retired under a Voluntary
Retirement Scheme or a Special
Voluntary Retirement Scheme
on the date of opening of the
account within three months
from the date of retirement.
Inclusion and support
in travel for seniors
Tax Benefits Old Age Homes
Senior Citizens are currently
offered a 50% discount on basic
fare of normal economy class
fare on any sector within India by
Air India. The ministry of railways
have concession fees for senior
citizens. Similar offers are
provided by various state and city
bus transport as well as metro
rail authorities to help senior
citizens.
Senior citizens above 60 years are
currently exempt from income tax
upto a INR 2.5 lakhs per annum,
and for those above 80 years, the
exemption is for INR 5.0 lakhs per
annum. Medical insurance for
senior parents, paid by an
individual is deductible upto INR
20,000 under Section 80D.
Similarly, deductions are allowed
upto INR 60,000 for medical
treatment of dependent elderly or
senior citizen.
As per information available with
Help Age India, there are 1279
Old Age Homes in India. Detailed
information of 836 homes is
available and for 443 homes only
contact details are available. 543
homes provide free of cost
services while 237 old age homes
are on pay & stay basis. 161
homes have both free as well as
pay & stay facilities. 214 old age
homes accept medical/ constant
care cases. 133 homes are
exclusively for older women
Integrated Programme
for Older Persons (IPOP)
National Policy on Older
Persons (NPOP) in 1999
Maintenance and Welfare
of Parents and Senior
Citizens 2007
National Programme
of Health Care for Elderly
(NPHCE)
In 1992, the Ministry of
Social Justice and
Empowerment (MOSJE)
implemented the
Integrated Programme
for Older Persons (IPOP)
with the objective of
improving the quality of
life of senior citizens by
providing basic
amenities like shelter,
food, medical care and
entertainment
opportunities and by
encouraging productive
and active ageing.
The formulation of the
National Policy on Older
Persons (NPOP) in
1999, envisages State
support to ensure
financial and food
security, health care,
shelter and other needs
of older persons,
equitable share in
development, protection
against abuse and
exploitation, and
availability of services to
improve the quality of
their lives.
The MOSJE championed
the landmark legislation
of Maintenance and
Welfare of Parents and
Senior Citizens 2007,
(henceforth referred as
the Maintenance Act) to
provide a legal
framework in support of
the elderly. Parents and
grandparents who are
unable to maintain
themselves from their
own income can
demand maintenance
from their children,
inclusive of food,
clothing, residence,
medical attendance and
treatment to a
maximum of
10000 Rupees
Health care for the
elderly is implemented
by MOHFW from
2011 under the
National Rural Health
Mission (NRHM). The
National Programme
of Health Care for
Elderly (NPHCE) aims
to provide dedicated
health care facilities
to the elderly through
primary, secondary
and tertiary health
care delivery systems
consisting of district
hospitals with regional
medical institutions
providing a strong
referral backup.
Beautiful Years, Bengaluru

Unlocking potential for growth of senior care
services – opportunities to collaborate
The potential for public-private partnership programs and collaboration between private, government,
senior specific institutions, and financial bodies on specific outcome based programs, have tremendous
potential for unlocking potential in this sector. While the needs of economically weaker and disadvantaged
sections should continue to be the focus for government policy, it is imperative that the seniors from middle
income and upper income segments are also included in the policy as co-beneficiaries. This could be
integrated in a manner similar to how education, healthcare and housing industries have seen PPP models
where, development of private infrastructure has also allowed for economically weaker sections to benefit
from such progress.
Employment generation in a formal manner with proper educational and skill development programs for
senior care will also support government goals for increasing employment for the masses. The National
Institute for Social Defense (NISD) has been actively involved in imparting training programs / certificate
courses for Geriatric Care. With increasing requirements of such professionals across home care and
senior living companies in India, there is wide potential for collaboration between various agencies so that
both seniors as well as mainstream employment potential increases.
The following are key recommendations for unlocking the senior care services sector along with
specific recommended measures for private, government, institutions and financial bodies.
Private Sector Government Institutions Financial Institutions
Delineate formats: The
last decade has seen a
proliferation of
companies offering a
variety of services and
facilities to seniors. It is
important for the
private sector industry
to come together to
delineate the formats
and services which
would qualify as senior
care. While this report
attempts to define the
formats, it is vital that
the industry
stakeholders align on
the formats and commit
to the quality and
responsibilities of
operating such facilities
as it is a practice in
developed nations.
Ministry for Senior Care:
Establish a separate
ministry for senior care
at central and at state
levels, which should be
focused and mandated
to work on coordinating
various inter-disciplinary
measures and
programs for seniors in
the country. While the
direct focus of the
ministry should be on
the economically
disadvantaged section, it
should promote
development of the
senior care sector in
general and promote
PPP opportunities and
investment in this
sector.
Accreditation and
Certification: Institutions
mandated by the central
ministry should be
allowed to verify that
services which are
provided by senior care
players are indeed
consumed by seniors.
This should be done not
only as a way to audit /
check the facilities but
also with the objective of
allowing facilities to
enhance their rating
over a period of time by
enhancing their service
and facility quality
thereby promoting a
positive development
curve.
Sector Recognition:
Financial institutions
offering much required
credit to service
providers should first
recognize the sector as
an alternate investment
asset class and
formulate a plan for the
same as part of both
business engagement
with senior care
providers as well as
determine extent of
exposure it wishes to
take on this sector.
Objective 1
Context: The “senior care” sector similar to other service sectors such as education, healthcare, tourism, or
hospitality needs to be recognized by various bodies as a specific industry sector dedicated to the service of
seniors across economic strata. Organizations who are working across different aspects of senior care in
various formats as covered in previous sections, should therefore be able to formally qualify for any support,
certifications, partnerships apart from specific financial incentives, if any. This holistic approach will then
have waterfall implications on creating resources, guidelines, protocols, benefitting all players who
participate in this sector. Seniors as a demographic segment must have their own identity given their
specific needs and the role which they can play in the economy.
Recognition as a “Senior Care Sector”
Recognition as a
“Senior Care Sector”
OBJECTIVE
Reducing
financial
burden on
senior citizens
OBJECTIVE
OBJECTIVE
OBJECTIVE
Enhance human
capital capacities
OBJECTIVE
Develop legal framework
for setting up senior care
facilities and operations
Increase liquidity
& capital allocation
to seniors and
senior care
industry

Private Sector Government Research Institutions
Senior Care Insurance: Explore
possibility for integrated
insurance for seniors which
include clinical and non-clinical
needs. International best
practices on bundled insurance
products needs to be studied
and developed in partnership
with insurance firms and the
IRDA.
Healthcare Players to define an
internal “Senior Care
masterplan” to develop
affordable and customized
products and services for
seniors.
GST: Promote growth in the
sector by offering a zero rate
GST taxation on services offered
by firms which are officially
“senior care” firms affiliated to
any of the formats defined
before. The verification on
consumption can be done on the
basis of a senior's Aadhar card
in the same manner as it is
currently done for income tax
exemptions for expenses made
for senior parents. This will help
reduce the cost burden
currently on senior citizens.
Tax Exemptions: 10-year tax
holiday for firms which are
authenticated “senior care
firms”. This will provide the
required time-period for
establishment and attract
investment in this sector.
Capacity Building Measures:
Evaluate efficacy and reach of
government programs for
benefiting seniors by virtue of
various programs which are
currently ongoing by central and
state governments.
Research on income and
expenditure patterns: More
research needs to be
undertaken on typical income
and expenditure of seniors
across multiple economic
segmentation. This will help
create better products
Objective 2
Context: Senior citizens in developed economies are provided benefits from financial burden in multiple
manners both in direct and indirect taxation. Several countries have direct income tax exemptions, and also
have exemptions for expenses undertaken on clinical and non-clinical care, subject to limits, both of which
can be done in India. Senior Citizens living in retirement community currently pay 18% GST for the services
received as monthly charges along with 5% GST for food that they eat in the dining room. This is a burden on
seniors, who also need to pay for their health care with advancing age and no fixed income. Several senior
citizens also need specialized senior care equipments and since these are not available in India, they have to
be imported. While a healthcare facility pays 5% in customs duty, a senior citizen pays 28% a GST. These
are opportunities for benefitting seniors and needs further deliberation.
Reducing financial burden on senior citizens
Private Sector Government Research Institutions
Collaborate with NISD and
existing academic institutions to
create awareness of the
potential for career development
and progression in the senior
care industry. Allow for on the
job training and internship
opportunities for students from
the existing courses. for
seniors.
Explore possibility for allowing
partnership based programs so
that accredited training centers
for senior care can be opened in
the existing senior care
communities. The opportunity for
enhancing senior care specific
skills for fresh or lateral hire
resources can be maximized
when the community is the
center for the training program
instead of a classroom setting. .
Institutions who have significant
expertise in dealing with seniors,
should explore possibility of
commissioning research in
partnership with service
providers, on the course
curriculum design for training
programs, effectiveness of the
existing programs, and market
for establishing such centers
across the country, in
partnership with service
operators.
Objective 3
Context: While the senior care industry currently gets its team members from hospitality, healthcare, real
estate and other service sectors, there is a need to develop training institutions which are dedicated to
training for senior care industry requirements. The efforts of the Department of Social Justice and
Empowerment (DOSJE) and the National Institute of Social Defense must be appreciated in this regard in
setting up of training centers for geriatric care programs. It is important to increase partnership
possibilities between academic bodies, senior care institutions and senior care service providers to
enhance supply of trained resources in the sector.
Enhance human capital for the sector
PanchvatiHomeCare
To be seventy years young is sometimes far more cheerful
than to be forty years old.“ “
Oliver Wendell Holmes

Nandanvanam,Kancheepuram,TamilNadu
Private Sector
Support in Development of
framework: Actively support and
participate in development of
model bye laws for 1) setting up
of senior care facilities and 2)
operations and running of senior
care facilities.
Quality Rating agencies to
evaluate possibility for
undertaking rating and
certification works for
development of senior-friendly
and senior care facilities based
on agreed guidelines, similar to
how ratings such as LEED &
GRIHA support energy efficient
development.
Government
Development Controls: The
Association of Senior Living
(ASLI) India have already
developed a draft model bye
laws for development of senior
living in India. It is important that
the model bye laws get suitably
discussed and finalized at the
central level as a guideline
document so that various state
town planning authorities can
adopt the same in respective
state development planning
frameworks.
City master planning leadership
to be urged to create a “City for
Seniors Masterplan” which
undertakes a detailed critical
assessment of the city's
masterplan and evaluate
opportunities to make the city
more accessible and friendly for
seniors
Research Institutions
Quality Certifications and
Accreditation of senior care
facilities: Organizations such as
Tata Trust & The Quality and
Accreditation Institute (QAI) have
in the recent past developed
guideline standards for
qualification of senior care
facilities and standardization of
home healthcare to benefit the
aged. It is important to widen the
discussion on standards and
have a framework similar to
development of masterplans
with public / stakeholder
feedbacks towards formulation
of such standards.
Academic institutions and
research institutions in urban
planning and policy formulation
should be urged to create model
city masterplan
recommendations for senior
citizens, defining various city
facilities for seniors, inter-
departmental measures to
reduce urban stress for seniors,
and changes in residential
building bye laws to allow for
'aging in place'.
Private Sector
Senior specific Fund /
REIT: Opportunity for
establishing sector
specific funds dedicated
for senior care / social
assets with fund
partners having past
experience in senior
care assets. Besides
private equity, there is
lack of an institutional
funding ecosystem
similar to developed
nations where senior
living REIT's invest in
qualified senior living
opportunities. Recent
developments in
education, and
healthcare REIT's are a
positive indication and
private senior care
industry must
collaborate to seek
possibility for seeking
patient capital with
experience in senior
care rather than work
with traditional private
equity where the
dynamics will be difficult
to match.
Government
Reverse Mortgage:
Undertake appropriate
assessment of Reverse
Mortgage as a
mechanism for
enhancing liquidity for
seniors and identify
changes which needs to
be done on the current
reverse mortgage rules.
PPP Funding: Allocate
funding for “Model
Senior Care PPP”
projects where state
governments can
allocate land and funds
in partnership with
qualified senior care
players for
developments of
integrated senior care
communities, which help
build capacity to take
care of seniors, and also
increase stock of care
units and facilities for
seniors from
economically weaker
sections.
Institutions
Reverse Mortgage
product research:
Collaborate with senior
care providers, financial
institutions, RBI and
seniors to help specify a
changed Reverse
Mortgage product for
India.
Develop a “Model Senior
Care PPP” for
development of
infrastructure
addressing integrated
needs for the sector in
pre-defined formats for
care.
Senior Living REIT's:
Explore the market
potential, fund structure
and investment potential
for setting up senior
care specific REIT's
which can help improve
liquidity for certified
senior care players.
Financial Institutions
Priority Sector: It is
recommended for RBI
to include “senior care”
as a sub sector under
its priority sector listing.
Currently the listing
includes agriculture,
MSME, Education,
Housing, Social
Infrastructure, and
Renewable energy. This
inclusion will support
small and medium firms
in the senior care
sector to build
infrastructure to
support the plans for
growth in senior care.
Financial institutions
lending to senior-care
firms should evaluate
possibility for lower cost
of capital offered to the
sector.
Objective 5
Increase liquidity and
capital allocation to
senior citizens and
senior care industry
Objective 4
Context: The current urban legal
framework does not have guidelines
at the central level or acts at the
state level for development of formal
senior care facilities. While
developed nations in the west have
c o m p r e h e n s i v e r e g u l a t o r y
framework for setting up and
running operations of senior care
facilities, there are no model acts, or
guidelines to the setting up of senior
care facilities or home operations in
India. This has led to a rapid increase
in variety of players with varying
definitions of quality of senior care. It
is important to evolve a regulatory
framework which promotes quality
and service excellence in senior care
facilities and prevents misuse of
such facilities, programs and
ensures high quality care to the end
benefactor.
Develop legal framework for setting up senior care facilities and
operations to ensure sustained high quality of services
Context: The last 10 years
have seen an increase in the
number of senior specific
communities from about 20
communities in 2010 to
approx. 60 under operations
a n d 3 0 m o r e u n d e r
development currently. The
senior home-care market has
also witnessed a dramatic
growth with major players
such as Portea, Healthcare at
H o m e ( D a b u r ) , M a x
Healthcare (Max @ Home),
India Home healthcare,
amongst others dramatically
scaling up operations across
regions – a large percentage
of this growth is attributed to
senior care. Despite supply
enhancement across senior
living and home care over the
last 8-10 years, the possibility
and headroom for further
growth is immense, and capital
availability continues to be a
constant concern.

GoldenEstate,Faridabad
THE
SENIOR CARE
DOSSIERS

Oasis Senior Living
Oasis Senior Living is dedicated
to creating Senior Citizen
Communes across the Country.
It has an expertise in creating a
Senior Commune from concept
to commissioning, i.e designing,
constructing, marketing,
documentation, legality and
eventually operating the
commune. Mr. M.H. Dalal is one
of the acknowledged and front
runner of this concept and he
has created two such projects
dedicated for senior living,
i.e.,Golden Nest in Pune and The
Nest in Bhopal.
IL AL CC HL
MC PW PL SD
Pune Bhopal Nagpur
Care with Empathy, Ethnicity in Design, Personal Attention of the owner at every facility, The Creator is also
The Operator and Resident involvement in core decision making during operations.
USP’s
130
4000
30
1500
Seniors served-Now (In Sr. Living)
Seniors served-In 5 years (In Sr. Living)
Employment served-Now (In Sr. Living)
Employment served-In 5 years (In Sr. Living)
Ashiana Senior Living IL AL CC HC
MC PW PL SD
Bhiwadi Chennai Lavasa Jaipur
CCRC, Assisted Living, Social Engangement, Wellness, Open Areas, Service orientationUSP’s
2000
4500
400
800
Passionate about
senior care
www.ashianahousing.com
www.oasisseniorliving.in
Ashiana was one of the first
companies to start a senior
living project in India.
At Ashiana Senior Living, the
team believes that they may not
prevent ageing, but they
definitely help in transforming
the way their residents age.
Ashiana team does so by
offering a lifestyle that is active,
healthy, carefree, dignified and
independent.
SNF
OT
SNF
OT
AthashriIL AL CC HL
MC PW PL SD
Pune Bengaluru Vadodra
IL AL CC HL
MC PW PL SD
Passionate about
senior care
www.pscl.in
Primus, by Mantri is a brand
focused on providing an active
luxury lifestyle to everyone who
wants to truly feel Super at Sixty.
By giving special attention to
healthcare, hospitality and
design, they ensure that their
properties are a place where
seniors can find the confidence
to lead an active lifestyle and be
Super at sixty. Primus goal was
simple : Give people a luxurious,
fulfilling space where they can
be their super selves
Mantri Primus
Bangalore Hyderabad Chennai Pune
www.mantriprimus.in
Lease Model, CCRC Communities, Complete focus on deliverying consistent Services and non real-estate
approach
USP’s
150
1500
250
3000
High Street shopping, well provisioned mall, coffee shops , restaurants, CBSE schools etc. A theme leisure
area with butterfly garden , pet zoo and tree houses and an awe inspiring 40,000 sq ft clubhouse complex.
USP’s
1500
n.a
n.a
n.a
n.a
Seniors served-Now(In Sr. Care/services)
Seniors served-In 5 years(In Sr. Care/services)
Employment served-Now(In Sr. Care/services)
Employment served-In 5 years(In Sr. Care/services)
Athashri Senior Citizen living
has a unique concept to set
Elderly free to live their life on
their own terms. It was
launched in 2001. Six Athashri
projects at Pune, Bengaluru,
and Vadodara are home to
1500 senior families who lead a
dignified, safe, convenient,
carefree and vibrant life.
Athashri Valley is the latest
project at Pune. The project is
designed with attention to
physical, emotional and spiritual
well-being of seniors.
SNF
OT
SNF
OT

Chennai Kanchipuram Pondicherry Coimbatore Bengaluru
Covai CareIL AL CC HC
MC PW PL SD
Coimbatore Bengaluru Mysore Pondicherry Chennai Pune
Covai Care provides care inclusive living. Concept lifestyle for persons with disabilities. Health care services and
elder care products that complement elder living. Concept of active ageing. Assisted care, palliative care and
memory care facilities.Bringing back the concept of family doctor. Consultation facilities. Reliable and
cost effective health care.
USP’s
Covai brand consists of Covai
Property Centre (India) Pvt Ltd.,
which builds retirement
communities and healthcare
centres; Covai Senior Citizens
Services Pvt Ltd., provides care
and services to senior living
spaces and manages Covai's
Poly Care - which is the
healthcare foray of the group,
Covai Senior Aide - which sells
products for seniors and, is
also the distributor for Presslit
Care ( Denmark) brand
bathroom solutions .
IL AL CC HC
MC PW PL SD
www.covaicare.com
Serene Senior living is currently
managing 1,500 Senior Care
Independent Living homes spread
across 5 cities. The facilities have
been under the Management since
2 0 0 9 . T h e i n v e s t o r s a n d
leadership team at Serene Senior
Care bring decades of experience
in senior care, senior living, real
estate development and sales &
marketing to deliver a solution
which ensures that their residents
enjoy a quality of life befitting their
contribution to society.
Serene Senior Care
www.sereneretirement.com
2000
10000
100
200
400
1000
Employment served-Now(In Sr. Living)
Employment served-In 5 years(In Sr. Living)
Employment served-Now(In Sr. Care)
Employment served-In 5 years(In Sr. Care)
Ownership of providing a lifestyle solution that includes hardware (residences and common amenties)
and software (day to day services and a menu of options that enable residents to receive the care
they need over time).
USP’s
Senior
Living
Landscape
400
2000
5600
100000
300
750
30
450
Employment served-Now (In Sr.Care/services)
SNF
OT
SNF
OT
Aamoksh-One Eighty
Aamoksh One Eighty is in the
business of creating and
m a n a g i n g R e t i r e m e n t
Communities that look, act and
feel more like resorts equipped
with state of the art luxury
facilities where retirees can live
their life actively and in the most
fun and enjoyable way. At
Aamoksh, they are re-difining
the norms of assisted living and
giving a contemporary edge to
senior homes.
IL AL CC HC
MC PW PL SD
Kodaikanal foothills (Tamil Nadu) Kasauli (Himachal Pradesh)
IL AL CC HC
MC PW PL SD
Passionate about
senior care
www.aamoksh.com
The Golden Estate enable the seniors to spread their networks, form friendships with the like-minded seniors.
With extensive facilities of medical care, round-the-clock, and food options based on personal preferences,
entertainment, luxurious living, etc.
USP’s
The philosophy of Five Star fun. Backing of 35 plus years of experience in the spaceGlobal processes
customized to India
USP’s
Delhi-NCR
The Golden Estate, UCC Care
www.thegoldenestate.com
UCC Care Pvt. Ltd., the brain child
of late Shri B.L. Arora, a visionary
and a prominent developer of Delhi,
was incorporated in the year 1986.
Now, the company is part of a
flourishing business group headed
b y M r . M a n i s h A r o r a . T h e
Organisation's goal is to create the
most respected and preferred
luxury community lifestyle solutions
for senior citizens, all across
India.The Golden Estate – a dream
project that epitomizes luxurious
community lifestyle for senior
citizens – has been envisioned by
UCC Care Pvt. Ltd. keeping this
philosophy in mind.
50
700
12
250
SNF
OT
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OT
64
1500
100
1875

IL AL CC HC
MC PW PL SD
Brigade
Bengaluru
www.brigadegroup.com
Brigade Group is headquartered in
Bangalore, with branch offices in
s e v e r a l c i t i e s i n S o u t h
India.Devanhali is poised to become
banglore's first sister city,as an
Independent growing community
t h a t w i l l b e s o c i a l l y a n d
economically inter-dependent on
eacth other for mutual growth and
development.Brigade's Orchards is
easily accessible from the city and
is comfortably situated with vibrant
social infrastructure in the form of
n u m e r o u s u p c o m i n g
hotspots,hotels and shopping mall
which is sure to develop as a
newest development hub.
Walking trails ,library & reading rooms ,TV room, housekeeping services including laundry care, home with
medical facilities, efficient lighting, geriatric gym & physiotherapy, Yoga & Meditation, etc
USP’s
24X7 Healthcare Centre, a fully equipped library, age friendly gym, meditation and yoga room,
concierge services, Centralised kitchen Nutritionist,Riva offers a perfect abode for those
seeking a holistic lifestyle.
USP’s
Tata Housing - Riva is a senior living
township which offers its residents
the benefit of living an independent
lifestyle during the best years of
One’s life. To cater to all needs the
township is equipped with qualified
staff to look after the members’
comfort, safety, security, health &
wellness as well as household
chores.The township will have a
Relationship Manager to ensure
that nothing comes in the way of
you enjoying a fulfilling lifestyle while
a ‘Recreational Therapist’ will keep
elders engaged in interesting
activities.
Tata Housing-Riva
Bengaluru
www.tatahousing.in
SNF
OT
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25
500
55
500
Seniors served-In 5 years(In Sr. Living)
Bahri Estates
Kodaikanal Bengaluru
www.bahriestates.com
Design and specifications are according to Seniors. Emergency response (Hooter) System.
Call points installed in various places in case of emergency.
USP’s
Dementia care, established policies & procedures, person centred care, evidence based approches
and streamlined documentation & reporting on each resident
USP’s
Epoch Elder Care was founded in
2012 by Kabir Chadha to address
the growing needs of the elderly
population in India. Epoch was
initially a home care provider for
non medical services like
intellectual companionship & home
management. Today, Epoch offers
assisted living to elders in need of
24x7 care and assistance with
their Activities of Daily Living
(ADLs), seniors with dementia &
other neurological conditions as
well as seniors with skilled nursing
needs. Epoch is also one of the very
few homes in India to specialise in
dementia care.
Epoch Elder Care
Delhi-NCR Pune
www.epocheldercare.com
SNF
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The Bahri Group, is a multi-tiered
organization with its experience of
two decades in Real Estate
Business. ANANDAM of Bahri
Group was Awarded as the Best
Retirement Development of the
World and is also the most
awarded Retirement Community in
India.. Anandam Retirement
Community in Bengaluru, will be a
self-contained community with the
best of medical, service and
hospitality facilities in a location.Hill
View Villa Plots is a landmark
project in Bahri Beautiful Country at
Kodaikanal. It is a secured gated
community of 75 independent and
UDS villa plots spread over 121
acres of serene land.Bahri's
upcoming project is Santosham
Retirement community.

IL AL CC HC
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200
30
45
Panchvati
New Delhi
www.panchvatihome.com
Panchvati is a residency created in
the heart of South Delhi in the busy
area of Tuglakabad Extension. This
is a non profit organisation ,
catering to the middle class. The
residents here, actively participate
on policy making for seniors which
is then presented to the Govt.
Several charitable health camps,
Yoga, meditation , music and dance
sessions, workshops , seminars
and discussions, movies ,games
and regular inter-generational
bonding takes place on a regular
basis. Panchvati is a happy place,
known for sensitive loving care.
Short stay assisted living facility for recuperating from any illness while living alone , also when children
are travelling and want their parents in a warm loving atmosphere to take care of any emergency,
rather than leaving on servants.
USP’s
IGBC Certified Building, Clubhouse, Food Court, Diagnostic & Medical Centre, Elder Care Center,
Spiritual Discourses, Hobby Centre, etc
USP’s
Inﬁnity Group
Vrindavan
www.infinityitpark.com
SNF
OT
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IL AL CC HC
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Nandhanvanam
Tamil Nadu
www.icaremylife.com
Nandhavanam is an Integrated
Assisted Living Gated Society filled
with even emotions, established to
cater the needs of seniors like, day
t o d a y c a r e , h e a l t h c a r e ,
entertainment etc. It also
promotes their skills and ability and
engages them into doable
productive activities to build them
physically and economically
stronger.
Health care & fitness support, library, three level of swimming pool, Indoor games facility,
travel desk support, high standard lifestyle.
USP’s
In-house clinic, Ayurvedic Rejuvenation centre, On-site medical tests, Recreation room with indoor games,
Library, Meditation room, Community dining hall, Energy efficient building, etc
USP’s
TAPOVAN, is the abode for the
Senior Citizens wishing to get away
from the hustle and bustle of city
life, to a serene atmosphere, where
one can commune with Nature. It
offers Senior Citizens and families,
who are unable to render better
physical services to their elders, a
beautiful retirement life with all
comforts. Built within a serene
living space,It has all the features
like prompt housekeeping services,
timely fresh and healthy choices of
food, round the clock medical
assistance,etc.
Tapovan Senior Citizen's Foundation
Tamil Nadu
www.tapovan.in
SNF
OT
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Krishna Bhumi of Infinity Group is a
grand township in Vrindavan that
offers world class living spaces,
right at the feet of Vrindavan
Chandrodaya Mandir. Inspiring and
awesome, It is an ambitious mega
project with a truly magnificent
Krishna temple, verdant forests,
Krishna Lila Theme Parks.
Sprawling across 110 acres, It also
offer a premium wellness center
with ayurvedic spa, sports and
recreation facilities, an elder care
center with all medical facilities,
conveniences, utilities and other
lifestyle amenities.
SNF
OT

IL AL CC HC
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IL AL CC HC
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Verandah Gardens-Infra Housing
Kakkanad Cochin
www.infrahousing.com
The Verandah Gardens of Infra
Housing is designed as a retreat
for a stress free retirement life,
h a v i n g b e e n i n s p i r e d b y
successfully run retirement homes
in developed countries. All attention
and care is given to each and every
detail of the planning, needs and
requirements for an enriched
retirement life. It is set in a serene
and peaceful atmosphere on 2.87
acres. This enclave is designed with
two residential blocks, having 132
residential units of which 32 are
meant for singles and 100 units for
double occupancy.
Recreation centre, Dining Centre, Wellness Centre, Aged care facilities, Guest rooms, Shallow pool, Jacuzzi, etcUSP’s
Doctor's visit every day for medical care and tie-up with leading hospitals, nursing Facility,
help line committee, facilities like prayer hall, celebration of festivals, discourses, lectures,
good library, sports, bank facility, gym, recreation room, etc.
USP’s
B r i n d a v a n S e n i o r C i t i z e n
Foundation addresses the most
urgent needs of elders, especially
food, health and recreation.It
provides the best of both what
nature and modern life can offer, a
combination of city home and
farmhouse on reasonable terms. A
lush green garden with a mountain
backdrop and coconut farms
around the complex provide a
serene atmosphere. Free of noise
and air pollution, the stretch of
walking area in and outside the
campus is fully utilized by the elders.
Brindavan Senior Citizen Foundation
Coimbatore
www.seniorhomebrindavan.com
SNF
OT
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OT
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IL AL CC HC
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Suvidha
Bengaluru
www.suvidha.co.in
The SUVIDHA Retirement Village
has been set up by Sushruta
Vishranthi Dhama Ltd. A modern
day retirement village set up on 30
acres of land on the outskirts of
Bangalore, Suvidha boasts of 180
cottages amidst lush greenery with
a 3 acre water body. It has a club
house, gymnasium and other
recreational facilities for its
residents and well planned
landscaped outdoor spaces and
walkways all add up to offer an
enviable life style.
It provides facilities like Gym, Yoga, Massage centre, Car Parking, Golf carts for easy movement,
Near zero noise and environmental pollution ,Security: Round the clock, Club, Dining Area,
Badminton court, Table tennis ,Chess, Carrom, Billiards, Library, Unisex Parlour, Recreation areas.
USP’s
Clinic with 24 hours Nurse facility,Temple,Gym,Indoor games,Library,Ayurvedic Spa,etcUSP’s
Ananya Shelters through its
signature project Ananya’s Nana
Nani Homes envisages an adorable
residence for the retired with best-
ever modern day amenities and
dedicated residential services to
make life after 50 stress-free, self-
reliant and enlivening.Good
residential environments with
impeccable infrastructural
advantages wherein several of the
frequented facilities. The core of
their concept, they would like
Ananya’s Nana Nani Homes to
foster an active retirement life
rather than play the role of a
passive retirement home.
Nana Nani
Coimbatore
www.nanananihomes.in
SNF
OT
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450
n.a
n.a
n.a

Elder friendly infrastructure, integrated boarding, lodging, medical, spiritual and recreational facilities,
facility management services like food, house keeping, laundry, security, gardening, maintenance etc.
USP’s
Gold Age is a heaven for needy
elders. They are committed to
extend much needed love and
happiness to the elders despite
t h e i r a g e . T h e y c o n d u c t
psychological programs and
workshops for the sick and
bedridden to understand their
feelings and motivate and inspire
them. Their services are delivered
through an interdisciplinary
approach to Seniors by a team of
licensed and certified medical care
providers. They have 9 branches in
7 cities. It provides various services
like Retirement Homes for aged,
Hospitals for Elderly, Home Care,
Facility Management Services,
Geriatric Research Institute.
Gold Age Retirement Homes & Hospitals
Hyderabad Secunderabad Vishakhapatnam Chennai Bengaluru Pune
www.goldage.in
107339
250000
5000
15000
Health Care At Home
Pan India
www.business.hcah.in
HealthCare at HOME (HCAH), is a
leading home healthcare service
provider in India, backed by the
Burman family, the promoters of
Dabur and the founders of HAH UK.
HCAH has also received equity
investment from Quadria Capital,
one of Asia’s leading healthcare
focused private equity firms. HCAH
has served over 4,00,000 patients
across India and has helped them
recover safely and comfortably in
the place they know best i.e. their
HOME. HCAH maintains high
standard on customer service, a
fact supported by NPS score of
over 70 per cent.
One-to-one care, Patient confidentiality maintained, Eliminates travelling and waiting time, Service delivery
at more locations many of which can’t be reached by Hospitals at all.
USP’s
Dedicated Health Managers, Customised Care Plans, & Service Delivery at HomeUSP’s
With Portea, One can be sure that
they will receive hospital-quality
healthcare in the comfort of their
home. Portea Medical’s clinical
procedures were developed in
consultation with leading home
healthcare professionals in the
United States, ensuring that One
receive only the highest quality
medical care. Portea offer various
in-home health care services like
P h y s i o t h e r a p y , N u r s i n g ,
Attendant/Home Health Aide,
Doctor Visit, Eldercare Plans, Lab
Tests, New Born Baby & Mother
Care.
Portea
Bengaluru Chandigarh Chennai Hyderabad Indore Jaipur Kolkata Lucknow
Mumbai Nagpur Delhi-NCR Pune Visakhapatnam.
www.portea.com
4,00,000
n.a
1500
15000
NUR F&B SEC SOC OTH SPA
ENGPHYMEQLABCONATN
ENGPHYMEQLABCONATN
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Kshetra by Heritage Elder Care services
Kshetra, established in 2013, is
an Assisted Living Facility in
H y d e r a b a d m e a n t t o
accomodate those who require
Assisted Living as well as
Dementia Care. Kshetra looks
after the daily needs of the
residents through its hospitality
s e r v i c e s , b a s i c h e a l t h
monitoring, and vegetarian
m e a l s . K s h e t r a h a s a
specialized care program for
persons with Dementia.
Kshetra also has a boutique at-
home caregiving services
offered families in Hyderabad.
Hyderabad Chennai Pune Bhubaneshwar Other cities
Care giving model is holistic with an emphasis on being person-centric.They understand that each elderly
individual's needs are different and customize their care services to suit their needs. Their vegetarian-meal
policy (though not always appreciated) is also a unique aspect!
USP’s
www.heritagehealthcareindia.com
IL AL CC HC
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80
250
90
280
Seniors served-Now(In Sr. Living)

Max@Home
Delhi-NCR Mohali Bhatinda Dehradun
www.maxhealthcare.in
Nursing care attendants, physiotherapists and doctors for home visits. They also arrange for home sample
collection and facilitate medical equipment on rent.
USP’s
Tracheostomy and Ventilator Care, Cancer Care, Elder Care, Stroke Rehab, Cardiac Care,
Post-surgical Care, Critical Care, Palliative Care, Nursing Services.
USP’s
India Home Health Care (IHHC), a
partner of BAYADA Home Health
Care, is committed to helping
Elders care for the health and well-
being. They understand that
nothing is better than being in the
comfort of home, surrounded by
family and friends. They can be
there, when One can’t, to help their
aging parents and other elderly
family members live their golden
years at home.
India Home Health Care
www.indiahomehealthcare.com
n.a
n.a
800
n.a
Bengaluru Chennai Mumbai Thiruvananthapuram
ENGPHYMEQLABCONATN
ENGPHYMEQLABCONATN
Tribeca Care
Kolkata
www.tribecacare.com
Tribeca Care is Eastern India’s first
professional Home Healthcare
C o m p a n y t h a t d e l i v e r s
personalised care to patients in the
comfort of their own homes.
Recovery at Home is typically
cheaper, better and more
convenient than in a hospital
s e t t i n g . T h e T r i b e c a C a r e
Management team of senior
m e d i c a l & m a n a g e m e n t
professionals have more than 100
years’ combined global experience
in service oriented organisations.It
only focuses on what is best for
their clients – and they help them
organise Home Care easily.
Tribeca Care work in a friendly and efficient using the latest technologies and sharing their expertise
to make a diagnosis and implement cutting-edge therapies.
USP’s
Active and thriving senior community, Training Program, Content and Media Properties,
Testing and Qualification Engine, Technology Backbone with end to end visibility
USP’s
Samarth
www.samarth.community
Delhi NCR
Samarth Community is India’s
leading not-for-profit organisation
of senior citizens, with over 25,000
members across more than 60
cities. It helps them interact and
engage with each other, receive
information and expert advice on
topics of health, wellness, home
care, money-matters etc., find post-
retirement jobs and voluntary
opportunities, receive training and
awareness on relevant areas like
computers, internet and digital
transactions, personal finance and
health, and participate in events
and engagement opportunities for
elderly. Samarth also offers
professionally managed services
for elderly which bring family-quality
care to them at home through a
network of Samarth’s own care-
managers and selected service
partners.
ENGPHYMEQLABCONATN
ENGPHYMEQLABCONATN
Max@Home are one of India’s
l e a d i n g p r o v i d e r s o f
comprehensive, seamless and
integrated world class healthcare
services. With a network of 14
hospitals, they offer treatment
across all 29 specialties. They have
2300+ leading doctors with
international level expertise who
are committed to provide highest
standards of medical excellence at
a fraction of international costs.
They also provide In-Home services
to Elders.

Samvedna Senior Care
Delhi-NCR
www.samvednacare.com
Senior Enrichment programmes, Support Group, Cognitive Wellness Programme,
Home services, Dementia Café, Workshop and Events, Senior Centres.
USP’s
Professional caregiving services, Nursing services, Provides Live in and Live out caregiver services.
Web & mobile platform to search, view and engage caregivers.
USP’s
Life Circle Senior Services provides
Home nursing & professional
caregiving to chronically ill and bed
ridden seniors. Life Circle
Caregivers are independent
trained providers of Caregiving and
H o m e N u r s i n g S e r v i c e s .
Professional Caregiving service
assists seniors with activities of
daily living (ADLs) so that they can
continue living life from the comfort
of their own home. Home nursing
services provides medical and
nursing attendants for seniors, at
home.
Life Circle Senior Services
www.lifecircle.in
Hyderabad Delhi-NCR
ENGPHYMEQLABCONATN
ENGPHYMEQLABCONATN
Samvedna Senior Care have two
primary goals – dementia care and
active ageing. Their dementia care
s e r v i c e s i n c l u d e a t - h o m e
i n t e r v e n t i o n s b y t r a i n e d
psychologists in Delhi NCR, a
support group in Gurgaon.They
also run a cognitive wellness
programme at their centre for
those with early dementia, other
mild cognitive impairment or
depression.
MantriPrimus

Help Age India
Supports in Mobile Healthcare, Cataract Surgeries, Physiocare, Cancer Care, Disaster Management,
Support a Gran, Old Age Homes, Livelihood Support, Elder Helplines, Impacting Elder Policies,
Empowering Elder Lives – Advant Age Program, Working with Senior Citizens Associations,
SAVE – Student Action for Value Education
USP’s
Pan India
www.helpageindia.org
HelpAge India is a leading charity in
India working with and for
disadvantaged elderly for nearly
four decades. It was set up in 1978
and is registered under the
Societies’ Registration Act of
1860. It advocates for elderly
needs such as for Universal
Pension, quality healthcare, action
against Elder Abuse,Elder friendly
Policies and many more at a
national, state and societal level
w i t h C e n t r a l a n d S t a t e
governments. It runs one of the
largest mobile healthcare
programs through its Mobile
Healthcare Units.
Harmony celebrate age-Silver Foundation
Harmony-Celebrate Age is
India’s premier lifestyle and
empowerment publication for
elders.It was launched in June
2004 by Tina Ambani, it
features people over 55 years
and their contributions to
society, reiterating the
relevance of silvers in an age
when mainstream attention is
primarily focused on the youth
and reinforcing the mantra of
active ageing. It features writing
a n d a r t i c l e s t h a t a r e
informative, inspiring and
motivational.
Mumbai & Online-Pan India
The latest studies and news on health; features on nutrition, fitness, diseases, medicines,
new products and healthy living. Inspirational words, expert guidance and advocacy.
USP’s
www.harmonyindia.org ASLI(Association of Senior Living India)
Pan India
www.asli.org.in
ASLI-- ASSOCIATION OF SENIOR LIVING INDIA
A national voluntary membership association for Developers/
Service Providers/ Care Givers/NGO/ Corporates that
operate in the senior living industry
ASLI MISSION
ASLI will work to represent, promote and protect the interests
of its members and senior citizens.
ASLI programs will aim to promote the senior living business
and operational excellence by adapting Best Code of Practices
available globally.
ASLI will work to create communication platforms to educate
the senior population on senior living housing as a choice and
on principles of Quality care, Service, Transparency, Ethical
standards and Business excellence, provided by its members.
SENIOR LIVING AND CARE INDIA…A NEED AND AN IDEA WHOSE TIME HAS
COME!!!
The senior living and care sector in India is at the cusp of an epic start. With nearly 100
million seniors, (almost equal to entire population of some countries) there exists an
absolute untapped and grossly overlooked opportunity for Investment, Development, and
social entrepreneurship.
India provides an opportunity to Corporates, NGOS, REITS, Developers, service
providers, healthcare players and operators to create solutions specific to India, while
leveraging learning and experience from across the globe.
In India currently only 1 Senior in every 10,000 is engaged in some form of Senior Living/
care, compared to 12 seniors in every 100 in the USA and 4 seniors in every 100 in
Australia.
Fortunately a significant section of these seniors are independent, financially stable, well-
travelled and socially connected, thereby making it that much easier for them to accept
this concept.
There is an urgent need for traction to this sector to overcome the challenge of the
looming “grey” tsunami.
Mansoor Dalal
Founder and Chairman:
ASLI (Association of senior Living India).
CMD: OASIS SENIOR LIVING.

NMT Elder Care
Nightingales Medical Trust
(NMT), a non-governmental,
s e c u l a r a n d c h a r i t a b l e
organization was founded in the
year 1998 to alleviate the
different problems faced by the
e l d e r l y . I t i s s t r i v i n g t o
strengthen family bonds and
promote community-based
support systems, the Trust has
conceived and established
various innovative and need
based projects focusing on
dementia care, active ageing,
elder abuse, social integration,
economic empowerment and
capacity building.
Bengaluru
NMT Elder Care conceive and establish projects that provide dementia care, promote active ageing,
combat elder abuse, enable social integration, empower elders and engage in capacity building.
USP’s
www.nightingaleseldercare.com
Tata Trusts
Pan India
www.tatatrusts.org
Tata Trusts is amongst India's
oldest, non-sectarian philanthropic
organisations.Since its inception,
Tata Trusts has played a pioneering
role in transforming traditional
ideas of charity and introducing the
concept of philanthropy to make a
real difference to communities.The
Trusts engage with competent
individuals and government bodies,
international agencies and like-
m i n d e d p r i v a t e s e c t o r
organisations to nurture a self-
sustaining eco-system that
collectively works across all these
areas.It plays a pioneer role in
helping elders to lead their life with
dignity.
Supports in services like Healthcare,Education, Water,Rural Upliftment, Urban Poverty Alleviation,
Energy, Innovations, Institutions, Individual Grants, Others
USP’s
Agewell Foundation
Agewell Foundation, India is a
NGO which has been working for
the welfare and empowerment
of older persons since 1999.
Agewell has set up a two-tier
network of over 7500 primary
a n d 8 0 0 0 0 s e c o n d a r y
volunteers spread across 640
districts of India and interacts
with over 25000 older persons
on daily basis through its
volunteers’ network.Agewell
Foundation seeks to reach out
to larger audience of older
persons and act as a catalyst of
change in bridging the gap
between generations and
ensuring respectful and
comfortable life for old people.
Pan India
Agewell Provides Helpline & Redressal Services, Voluntary Activities, Aadhar – Nationwide
Voluntary Action Network, Research Activities,“Share a Smile with Your Elders” – School Contact
Program, Agewell Employment Exchange for senior citizens
USP’s
www.agewellfoundation.org
Dignity Foundation
Mumbai Chennai Bengaluru Kolkata Pune Ahmedabad Delhi
www.tatatrusts.org
Dignity Foundation provides Helpline and councelling for elders,Companionship, Ration for Indegent
senior citizen,Slums Interventions,etc
USP’s
Dignity Foundation was started as
magazine Dignity Dialogue in
1995.Dignity Dialogue was first
published in 1995, which got
excited announcements in over 39
newspapers and magazines. By
1998 with a view to allow public
funds to flow into the venture,they
gave up the private limited
company structure to start a
charitable foundation admitted by
the charity commissioner in 1998.
The foundation has been steadily
growing from that time. The
concept of a magazine grew into a
services organisation responding
to the felt needs of senior citizens.

Silver Talkies
Silver Talkies is an information
p o r t a l a n d e n g a g e m e n t
platform for people over 55
years. They have an online
magazine, where One can find
well researched, in depth
articles on health and wellness,
technology, active ageing,
careers and relationships
among other news and views.
They also do events and
workshops, talks and walks and
myriad other activities for older
adults in Bengaluru.
Bengaluru
Online magazine for senior citizens featuring relevant information about health services, careers and
other issues close to the heart of older adults.
www.silvertalkies.com
USP’s
1200-1500/Yr
5
40
Employment served-Now(In Sr.Care/services)
Name
Vardaan
All about Seniors
Old is gold store
Zotezo
Medo Healthy
Kare Voyage
About usLocation
Delhi
Online-Serves Pan India
Tamil Nadu& Online-Pan India
Delhi-NCR
Silver Innings Mumbai
Beautiful years Bengaluru, Online Portal-Pan India
Seniority Mumbai, Online portal-Pan India
Anvaya,Hyderabad Hyderabad
Silver glades-The Melia Gurgaon
Vardaan Senior Citizens Home is about 7 years old is being managed by Dr.
Richa Khandelwal Vandaan Senior Citizens Home is associated with Vardaan
Hospital has always been a senior citizen friendly hospital and has been taken
special care of senior citizens.It has baeen actively associated with Helpage
India.
All About Seniors is an online platform dedicated in serving only senior citizens in a
way that all the problems suffered by them are eradicated in the most efficient
way. They have put together a platform to help patients seeking medical
assistance, Senior living homes, products, treatments, Health Insurance, etc.
They, along with all the hospitals that are on their panel are dedicated in full
patient satisfaction.
Old is Gold Store is a speciality store offering an assortment of products &
services exclusive to senior citizens. Dignity and independence are the key
factors to living with advancing age and they endeavour to deliver both. They
believe retirement & senior citizenship to be a carefree and enjoyable part of
life.
Zotezo main aim is to enable people to live better and longer, amidst daily life
hassles. Zotezo is a health, beauty & fitness brand. They are continuously
working to provide 360° solution to everyone's needs.It offers products like
Health & Devices, Fitness,diet, Personal care,etc for Elderly care. Elders can
choose from a catalog of products curated around health, beauty & fitness.
Medo Healthy consumer-centered products are meant to fulfill all the
requirements for aged care. These products are designed for adult daycare,
long term care and assisted living. The experts of Medo healthy have carefully
studied and assembled the best among all of the geriatric home care and
assistance products.
Kare Voyage designs and executes unique group-travel experiences across the world for
50+ travellers. The idea was to arrange Elderly the liberty, space, and leisurely pace to
experience whatever they wanted to on vacation, with them just being around for
contingency and support, along with necessary local medical support and customized
arrangements for their exclusive guests. Before every tour they gather all information
from customers pertaining to their likes and dislikes, their medical history, their food
habits to give wholesome travel experience.
Silver Innings since 2008 is working towards creating an Elder Friendly World
where Ageing becomes a positive and rewarding experience. Silver Innings
Mission is to uphold and secure the rights of elderly and actively work towards
improving their quality of life by networking, advocating and researching elderly
issues and providing a wide range of services according to their needs.
Beautiful Years help People find best senior care services, be it a trusted nurse,
a physiotherapist, an attendant, or a reputable retirement community to spend
beautiful years there. Their assistance and recommendations are free of
charge, as well as their on-line directory of elder care services and senior living
facilities.
Seniority is India's first destination created specially for all senior citizens. They
are here to help elders with their specially curated products, selected
specifically with elders in mind. One can browse through their e-commerce
platform or even their chain of retail stores.
Anvayaa wish to recreate the experience of warmth, safety, and love for the
elders whose families are far away from them .They have designed the
solutions at Anvaya keeping in mind the practical problems that the elderly face
every day and they are determined to create a loving, wholesome and caring
environment for the elderly.
The Melia of Silver glades is a housing experience,spread over 17.5 acres that
thoughtfully blends in with the environment to create the ideal living space for every
Senior Citizen. It is a world-class luxury retirement community.These modern homes
have been designed to create a safe and rewarding habitat..It creates a special
tropical charm by bringing in the landscape into the built space for an atmosphere
that is ecologically sustainable and conducive to private enjoyment.
Healthcareathomeactual

CII
CAGR
Think-tanks
Economic Disparity
Cohort
Gerontology
REIT
Diaspora
Geriatrics
Proliferation
ASLI
The Confederation Of Indian Industries is a non-government, not for profit, industry led &industry Manage business
association in India.
The Compound annual growth rate (CAGR) is the mean annual growth rate of an investment over a Specified period of
time longer than one year.
A body of experts providing advice and ideas on specific political or economic problems
Economic inequality is the difference found in various measures of economic well-being among
Individuals in a group, among groups in a population, or among regions.
A group of people with a shared or common statistical characteristic.
Gerontology is the study of the social, cultural, psychological, cognitive, and biological aspects of ageing
Real Estate Investment Trust are publicly traded companies that pool investors
A diaspora is a scattered population with a common origin in a smaller geographic locale
Geriatrics, or geriatric medicine, is a specialty that focuses on health care of elderly people.
It aims to promote health by preventing and treating diseases and disabilities in older adults.
Rapid increase in the number or amount of something.
Association of Senior Living India ASLI will create guidelines to advance excellence in senior living in India and champion
quality of life for the millions of Indian seniors who will benefit from professionally-Managed senior living communities.
GRIHA GRIHA is an acronym for Green Rating for Integrated Habitat Assessment. GRIHA attempts to quantify
aspects such as energy consumption, waste generation, renewable energy adoption, etc. so as to
Manage, control and reduce the same to the best possible extent.
PFRDA The Pension Fund Regulatory and Development Authority, a statutory body, is the pension regulator
Of India which was established by Government of India on August 23, 2003
Condominiums A condominium, often shortened to condo, is a type of real estate divided into several units that are
each separately owned, surrounded by common areas jointly owned
Spastics Born with a disability which makes it difficult for them to control their muscles, especially in their arms and legs. People
now refer to someone with this disability as having cerebral palsy.
Comorbidity comorbidity is the presence of one or more additional diseases or disorders co-occurring with a Primary disease or
disorder.
Tailwinds Tailwinds describes some condition or situation that will help move growth higher.
Dependency ratio Dependency ratio is an age-population ratio of those typically not in the labour force ( above 60 years)
And those typically in the labour force.

'CII - Senior Care Industry Report India 2018

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'CII - Senior Care Industry Report India 2018