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Circuit City created the firedogSM brand to help customers get the most out of their digital lives through knowledgeable experts. firedogSM offers in-store, in-home, and online PC and home theater installation and support services. Circuit City aims to grow this profitable services business, which is estimated to reach $20 billion by 2010. Circuit City is also transforming its business through initiatives focused on home entertainment, multi-channel retail, and improving its real estate portfolio.














































































































































