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Class 1: Email Marketing Certification course: Email Marketing and Your Business
Email marketing remains crucial for businesses, offering a significant ROI and fostering a direct relationship with customers. Key components for an effective strategy include mobile optimization, personalization, and data-driven analysis. Organizations need stakeholder commitment, appropriate software, and a clear understanding of email's role for sustained success.
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Class 1: Email Marketing Certification course: Email Marketing and Your Business
- 1. Email Marketing andYour Business Professors: Isaac Moche and Jessica Webb Email Certification Brought to you by HubSpot Academy CLASS 01
- 2. 1 WHY EMAILMARKETING IS STILL IMPORTANT
- 3. IS EMAIL MARKETING STILLRELEVANT?
- 4. Email is stilla huge part of being a successful business.
- 5. PEOPLE HAVE DRAMATICALLY CHANGEDHOW THEY LIVE AND WORK.
- 6. There’s a big disconnectbetween how companies sell and how people buy.
- 7. In traditional marketing,companies focus on finding customers by getting their message in front of as many people as possible.
- 8. TECHNOLOGY IS MAKINGTHESE TECHNIQUES LESS EFFECTIVE AND MORE EXPENSIVE.
- 9. INBOUND IS ALLABOUT EMPOWERING VISITORS, LEADS AND CUSTOMERS WITH HELPFUL, RELEVANT CONTENT THAT PROVIDES VALUE.
- 10. Remember that thereis a human on the other end of your email send.
- 12. SOURCE: GLEANSTER RESEARCH Whattech can help marketers close leads and delight customer?
- 13. WITH AN ROIOF 38-1, EMAIL MARKETING IS ONE OF THE BEST INVESTMENTS YOUR BUSINESS CAN MAKE.
- 14. SOURCE: ECONSULTANCY Only 4%of companies would rate the performance of their email campaigns as excellent.
- 15. 74 The number oftimes the average person checks their email EVERY DAY SOURCE: DELOITTE
- 16. 54% of allemail is opened on mobile. SOURCE: LITMUS STARTUPSTOCKPHOTOS.COM
- 17. Email is achannel that you own. You will always have a 1:1 relationship with your contacts. SOURCE: NEGATIVE SPACE
- 18. AN INVITE INTOA PERSON’S INBOX IS A PRETTY BIG DEAL.
- 19. “With great power comes greatresponsibility.”
- 20.
- 21. “THE GREAT CHALLENGEOF OUR CURRENT MEDIA LANDSCAPE IS CAPTURING AND RETAINING USER ATTENTION.” -NICCO MELE
- 22. Ready for more? Getthe full experience and more with the free Email Marketing Certification. Take the course!
- 23. 2 HOW TOBUILD AN EFFECTIVE EMAIL MARKETING STRATEGY
- 24. The rise ofmobile devices The power of personalization The importance of data-driven analysis and optimization THE CORE PRINCIPLES OF EMAIL MARKETING The significance of segmentation
- 25. The rise ofmobile devices The power of personalization The importance of data-driven analysis and optimization THE CORE PRINCIPLES OF EMAIL MARKETING The significance of segmentation
- 26. THE REALITY ISTHAT EMAIL HAS TO BE MOBILE-OPTIMIZED TO BE EFFECTIVE.
- 27. 81% Of smartphone userssay email is the MOST popular activity they use their phone for. SOURCE: OFCOM4
- 28. People want emailsthat can be clearly read on smartphones. SOURCE: DMA
- 29. When asked torate the statement: “Most of the marketing emails I receive include no content or offers that are of interest to me.” 62% agree or strongly agree. SOURCE: ECONSULTANCY
- 30. The rise ofmobile devices The power of personalization The importance of data-driven analysis and optimization THE CORE PRINCIPLES OF EMAIL MARKETING The significance of segmentation
- 31. FOCUS AS MUCHON THE CONTEXT OF YOUR MESSAGES AS THE CONTENT YOU DELIVER.
- 32. The rise ofmobile devices The power of personalization The importance of data-driven analysis and optimization THE CORE PRINCIPLES OF EMAIL MARKETING The significance of segmentation
- 33. 94% Of businesses saypersonalization is critical to their current and future success. SOURCE: ECONSULTANCY
- 34. JUST BECAUSE YOUREMAIL WENT OUT TO 10,000 PEOPLE DOESN’T MEAN IT HAS TO READ LIKE IT DID.
- 35. THE MODERN MARKETERHAS LOTS OF DIFFERENT CHANNELS AT THEIR DISPOSAL TO ATTRACT, ENGAGE AND CLOSE PEOPLE INTO CUSTOMERS.
- 36. The rise ofmobile devices The power of personalization The importance of data-driven analysis and optimization THE CORE PRINCIPLES OF EMAIL MARKETING The significance of segmentation
- 37. Analytics is theengine that powers the growth of your business.
- 38. The rise ofmobile devices The power of personalization The importance of data-driven analysis and optimization THE CORE PRINCIPLES OF EMAIL MARKETING The significance of segmentation
- 39. WHAT A SUCCESSFULEMAIL MARKETING STRATEGY LOOKS LIKE 3
- 40. This course isyour blueprint for a successful email marketing program
- 41. 1. Stakeholder buy-inand commitment 2. Software 3. An understanding of email’s role in your business SUSTAINED SUCCESS WITH EMAIL
- 42. 1. Stakeholder buy-inand commitment 2. Software 3. An understanding of email’s role in your business SUSTAINED SUCCESS WITH EMAIL
- 43. Your team hasto believe that email can drive growth for your business
- 44. IT TAKES TIMETO FIGURE OUT THE QUIRKS AND DIFFERENCES OF YOUR CONTACT DATABASE.
- 45. • When isthe right time to send an email, and when is it not • How often should you send emails? • How many emails should a lead receive? A customer? WORK TOGETHER TO DECIDE
- 46. 1. Stakeholder buy-inand commitment 2. Software 3. An understanding of email’s role in your business SUSTAINED SUCCESS WITH EMAIL
- 47. • Connected toa contact database • Ability to analyze the success of your email sends • Ability to send automated emails based on user activity • Have landing page and form functionality for generating new leads FEATURES OF A GOOD EMAIL SERVICE PROVIDER
- 48. 1. Stakeholder buy-inand commitment 2. Software 3. An understanding of email’s role in your business SUSTAINED SUCCESS WITH EMAIL
- 49. • How willlead nurturing be used in your business? • How many emails is too many emails? • What role will email play in the way you communicate with existing customers? IMPORTANT DECISIONS TO MAKE
- 50. GET EMAIL MARKETINGCERTIFIED. START TODAY