Downloaded 21 times
![SOCIAL FUNDRAISING:
best practices & key metrics
[ Todd Levy
Managing Partner of DonorDrive by Global Cloud ]
CONNECT WITH ME ON](https://image.slidesharecdn.com/clevelandpresentation2013v2-130207080108-phpapp02/75/Social-Media-Fundraising-Trends-and-Best-Practices-2013-1-2048.jpg)
Uploaded byTodd Levy
Social Media Fundraising Trends and Best Practices 2013
This document discusses best practices and key metrics for social fundraising. It notes that social media, especially Facebook, plays a key role in fundraising, with 17% of final donations coming through social media. Millennials are increasingly important donors who extensively use social media. Effective fundraising uses social media to encourage donors to personalize fundraising pages and tell their stories, and makes fundraising easy through integrated online tools. Non-profits should monitor their social media success, talk with millennials over social media, and learn about engaging this important donor group.
![MyCharityConnects Halifax [2010 10-06]](https://cdn.slidesharecdn.com/ss_thumbnails/mycharityconnectshalifax2010-10-06-101006094254-phpapp01-thumbnail.jpg?width=640&height=640&fit=bounds)
Social Media Fundraising Trends and Best Practices 2013
- 1. SOCIAL FUNDRAISING: bestpractices & key metrics [ Todd Levy Managing Partner of DonorDrive by Global Cloud ] CONNECT WITH ME ON
- 2. AGENDA Trends in Fundraising BestPractices Checklist
- 3. TRENDS IN FUNDRAISING and how social media plays a key role
- 4. the new DONOR Small wallets, BIG Networks Want to know where their money goes $50 donor connected to network of $5K, $10K, $20K
- 5. rise of the MILLENNIALS Passionate,want to engage physically History of community service Extensively communicate over social media
- 6. “ I think they’ll be the biggest generation yet in terms of embracing causes and in terms of service. ” Zac Johnson, Children’s Miracle Network Hospitals
- 7. everybody’s GIVING ONLINE 75% < 40 yrs old 64% 40 - 59 yrs old 51% 60+ yrs old of donors in age bracket gave online in 2011 Dunham + Company
- 8. BUT HOW BIGIS THE ROLE OF SOCIAL MEDIA IN DOLLARS?
- 9. of final donationscame through 17% social media. Numbers from DonorDrive
- 10. When compared toorganic search, Social Media was responsible for 345% more of final donations. Numbers from DonorDrive
- 11. facebook plays thebiggest role IN DONATIONS 95.85% Facebook 2.2% Other 1.95% Twitter Numbers from DonorDrive
- 12. people give to PEOPLE THEY KNOW Those using Facebook through DonorDrive raised 167% more than those who didn’t On average they raise $463 Those who used Twitter through DonorDrive raised 175% more than those who didn’t On average they raise $430 Numbers from DonorDrive
- 13. ONLINE & SOCIALTOOLS give them the tools & they’ll raise money for you
- 14. effective fundraising softwaremakes it EASY FOR PARTICIPANT & DONOR Event sign up, email & tweet in minutes Visitors can tweet and like a page Automatic social sends when a donation happens Fundraising badges allow anyone with web space to promote participants & your cause
- 15. fundraising badges canbe embedded ANYWHERE ON THE WEB
- 16. THEY’RE DOING THERAISING you amplify it. Some non-profits are making excellent use of online fundraising through social media
- 17. CLIMATE RIDE Puts Twitter& Flickr feed on main site
- 18. IRISH PUB Uses Facebookto promote “Tour De Shore” training
- 19. CLIMATE CYCLE Sets uplaptops at events for a Google Hangout
- 20. DANCE MARATHONS Use ahashtag #ftk “for the kids” hashtag unites Dance Marathons nationally Tweeted 28,139 times
- 21.
- 22. encourage them TO TELLTHEIR STORY Coax participants to personalize their Fundraising Pages with stories, photos & video
- 23. Those that customizetheir page raise 20% more than those who didn’t Numbers from DonorDrive
- 24. MAKE FUNDRAISING EASY. Moreparticipation is directly related to how simple you make it for participants & donors
- 25. MAKE SURE THEYKNOW HOW TO USE YOUR SOFTWARE
- 26. COACH PARTICIPANTS ONFUNDRAISING
- 27.
- 28. MAKE IT CLEARWHERE THEIR MONEY GOES
- 29. PERSONIFY YOUR CAUSE CMN Hospitals Miracle Kids
- 30. monitor your SOCIAL MEDIASUCCESS Crowdbooster gives analytics at a glance Tweetdeck gives you realtime tweet & hashtag monitoring Topsy tracks the micro-history of a hashtag in detail Bit.ly can create shortened links that can be tracked Hubspot has a concise ebook on monitoring social media
- 31. talk with millennials OVER SOCIAL MEDIA 77% have smartphones 82% have communicated with a cause by Facebook & Twitter 17% have tweeted from a non-profit event Millennial Impact Report
- 32. CHECKLIST Get serious aboutsocial media Ask for feedback Don’t forget about email Track social metrics Learn about new donors
- 33. LEARN ABOUT millennials Download the Millennial Impact Report 2012 Download the Engaging Millennials PDF
- 34. VALUABLE RESOURCES forsocial fundraising http://bit.ly/MB7nFG