Clever content marketing campaigns to inspire you

Clever content marketing campaigns to inspire you

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  Clever Content Marketing Campaignsto Inspire You https://goodmanlantern.com/ 1
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  2 Content marketing isan effective lead generation tool, but coming up with ideas for content marketing campaigns can sometimes be a pain in the rear. If you’re finding that your idea bucket is running dry, you’re not alone. According to Zazzle Media, 65% of companies find it challenging to produce engaging content, while 60% struggle to produce content consistently. Unfortunately, content marketing is all about consistently producing engaging content to keep your visitors coming back, and hopefully turn them into customers. Producing lacklustre content on an irregular schedule means you’re losing out. To help you keep your momentum going, we’ve compiled a list of some brilliant content marketing campaigns. We hope they inspire you!
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  3 Blogging Examples When peoplethink of content marketing campaigns, there’s a good chance they’re going to think about blogging first. Understandable, because blogging is a great content marketing tool. It allows you to provide helpful information, grab your visitors attention, it fuels your SEO efforts and it can be used to flesh out your social media presence. Here are just a few examples of companies getting blogging right.
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  4 Buffer Thanks to theirthree- pronged content marketing strategy, Buffer is definitely a prime example of someone getting content marketing right. A huge proponent of growth hacking, they used guest blogging to fuel their initial growth, publishing content multiple times per day on high- visibility sites. This strategy netted them their first 100,000 users.
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  5 On their ownblog, they first wrote about people who influenced their customers. This allowed them to create highly shareable, high-quality content. They now have four blogs, including the Open Blog, and the Transparency blogs. Here they share the ups and downs they’ve faced over the years. They also make use of email marketing with their content marketing campaigns to share their best content. A highly trusted and recognised brand, their results speak for themselves. They now have around a million social media followers, and close to 400k users.
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  6 Hubspot When you thinkof content marketing campaigns done right, you’re probably thinking about Hubspot. At least, they’re who I think about. In addition to creating free tools, Hubspot also uses content marketing campaigns through:
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  7 • Writing in-depthblog posts regarding the problems their users are facing • Adding content upgrades like ebooks to their posts • Creating an educational content sharing hub, Inbound.org which receives 321,000 guests every month. This also provides an excellent chance for them to market their certification and partnership programs • Creating videos for Facebook and exploiting LinkedIn to send traffic to those videos And their content marketing campaigns are definitely working, because they’re a multi-million dollar company.
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  8 GE GE, or GeneralElectric, is an inspiring source of B2B content marketing campaign examples. While some might consider them a dull business, specialising in wind turbines, jet engines, locomotives and so on, they have really brought it to life. Their Instagram content marketing campaign is a perfect example of this.
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  9 Combining this campaignwith influencer marketing, they roped six influencers and a few superfans into doing the #GEInstaWalk. They toured the GE manufacturing facilities, uploading selfies with the aforementioned hashtag. The only way to describe the results is ‘spectacular’. Through this campaign, they achieved: •8 million account views for the GE Instagram account •3 million reaches per tour •3,000 new followers And all of it was done without any paid advertising.
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  10 Glossier Glossier has receivedsome attention for their abandoned cart emails, but they’re also a front- runner in content marketing campaigns. For one, they are excellent at making use of user-generated content to boost their own brand on Instagram.
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  11 Not only doesthis cut down on a lot of the content creation work, it also allows their audience to feel good about themselves when they get featured. This also results in even higher reach and engagement. Here’s an example from when they reposted a tweet from a fan on their Instagram account. They also showcase some of their latest Instagram content on their homepage, which further attracts customers to the page. They must definitely be doing something right, because they currently have over a million followers.
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  12 Tried-and-True Content MarketingExamples Next, we have a few examples of content marketing campaigns which don’t rely on any social media promotion.
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  13 John Deere Glossier hasreceived some attention for their abandoned cart emails, but they’re also a front- runner in content marketing campaigns. For one, they are excellent at making use of user-generated content to boost their own brand on Instagram.
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  14 First published in1895, the publication was designed to help customers of John Deere with any issues they faced. This served to demonstrate the company’s expertise, and show customers that they cared. Doesn’t this sound like exactly the point of modern content marketing? Even more amazing than the fact that John Deere basically started the content marketing craze, their publication is still going strong over 120 years later. It’s also now available online. Talk about moving with the times.
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  15 AARP Knowing your audienceand understanding what they want is vital if you want to succeed with content marketing, an AARP is an excellent example of that.
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  16 Their magazine haswon multiple awards for it’s design and photography, as well as the quality of it’s content. The secret to their success is actually no secret at all. They listen to their audience, taking emails, letters and social media mentions, using the information they collect to determine exactly which topics will resonate most with their user base. America’s largest consumer magazine, AARP The Magazine goes to 22 million households, and more than half of their 37 million readers have read three of the last four issues.
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  17 Visual Content MarketingExamples According to Stone Temple Consulting tweets with images are 65% more likely to be retweeted. This serves to illustrate that images are the lifeblood of social media. Jeff Bullas also found that blog posts with images receive up to 94% more views. Our next batch of inspiring content marketing campaigns shows companies making good use of visual content to increase their brand’s visibility.
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  18 Shutterstock Shutterstock is basicallya household name when it comes to images, and they’ve used their expertise to create a resource which is helpful for everyone: a report on creative trends.
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  19 People love reliabledata, and reports are the kind of thing that get widely shared. One of their infographics attracted thousands of shares on social media, and attracted more than 6 billion visits to the site. This is according to the Content Marketing Institute. They have since added interactivity to the resource, including music and video as well as images. This attracted over 100k shares.
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