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Client Proposal.docx
- 1. Proposal 1 Student Name and Number: Benjamin Thomas Brown 412838 Project proposal title and date: Geeks and Gamers Guide 23.9.22 Main area of activity: Video and Animation Production Target Audience: My target audience is aimed at 16–24-year-old youths. My project is designed for young people who like video games and other leisure activities. Rationale: I have decided on this project because, after looking at the statistics, 16–24-year- olds are both an underserved and high spending age group who predominately like gaming and leisure activities. There is an opportunity to tap into this demographic and increase tourist spending in York. Currently there is no guide that specifically caters to this age group and I feel that this guide will help to highlight the many gaming and leisure attractions of York in an innovative and appealing medium for young people. This guide will be unique as it is designed in the style of popular video games. Project Concept: The concept of the project is that it will be a tour guide for 16–24-year-olds interested in gaming and leisure activities and the guide will be in the form of a high quality and innovative video game. The guide is a game within a game tour in which teams or individuals compete against each other in games or quests at popular locations in York using primarily their mobile phones. I will make a video to publicise the tour and the video will look like the tour using pixelmation and video game tropes and be advertised on social media. My research for this project will be studying demographic and psychographic data from 16–24- year-olds to understand their preferences and a questionnaire for this group to determine how to appeal to and design a tour guide that they will publicise and share with friends on social media. My plan is to also analyse the market by studying other York tours that focus on using mobile based games or quests or target young people. This will help my project by making it relevant for this age group and to specifically design the gaming concept of the guide to effectively target this group. How will the project be evaluated and reviewed: I will be able to evaluate the effectiveness of the guide by its popularity and the commentary on social media and peer review the guide with my classmates at York College who can give feedback through a focus group. I plan to keep a video diary of my work which will help me to reflect on the project and improve. This process will help my media career as it involves using statistics and analysis to target a specific group and teach me to be audience focused and innovation lead.
- 2. Proposal 2 Bibliography: 1. Statista, J. Clement (2021) Video Gaming Audiences in the United Kingdom- Statistics and Facts. 2. www.englishclubtv.com (2021) The Modern British Teenager's Life- English Club TV. 3. Marketing Strategies, Kim Thompson (2015) Why Gamers Should Be Part of Your Audience Strategy. 4. Play Today (2022) Gamer Demographics from 2022: No Longer a Men's Only Club. 5. Savanta (2021) Game On: A Study of UK Gaming and Attitudes and Behaviours- How Smartphones, eSports, and VR are Changing the Way We Play 6. Target Audience Interviews conducted 15 September 2022 of the following people: Hutch Brown, Quin Brown, Spires McCameron, Oscar Jaques, Cassius Jacques, Lily Campbell, Mary McCameron, Emma McCameron, Alice Haggler, Austin Haggler, William Seaman, Charles Seaman, Charlotte Brown, and Brinckley Brown. 7. Random House (2014) G. Kawasaki, The Art of Social Media.