Climbing to the Top of Google in 2017
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This document provides an overview of search engine optimization (SEO) techniques for climbing to the top of Google search results in 2017. It discusses the spectrum of SEO sophistication and emphasizes that SEO is a journey of making small incremental improvements over time rather than needing to know everything at once. Specific techniques mentioned include keyword research, optimizing page speed and images, becoming mobile-friendly, using SEO plugins like Yoast, and creating quality content. The goal is to understand how Google presents information and optimize websites accordingly.
Climbing to the Top of Google in 2017
- 1. Climbing to the top of Google in 2017 #ATWP Brought to you by the folks at GreenMellen
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- 15. Climbing to the top of Google in 2017
- 16. Overview of SEO
- 17. The Spectrum of SEO Sophistication #WCATLSEO in 2017
- 18. SEO is a Journey #WCATLSEO in 2017 ● small changes add up over time ● you don’t have to know it all at one time (don’t get overwhelmed) Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's UX and performance in organic search results.
- 19. 3.5 billion searches per day
- 20. Google doesn’t search the internet
- 21. Site: search
- 23. CTR by position
- 24. Inbound links are (still) huge
- 25. Off-Page ● 51 Speakers at WC ● How many had backlinks?
- 28. Other SEO Basics
- 29. SEO is not about ranking for your own name or your own words
- 30. The “Perfectly Optimized” Page #WCATLSEO in 2017
- 31. THE PERIODIC TABLE #WCATLSEO in 2017 searchengineland.com/seotable
- 32. Keyword Research
- 33. UNDERSTAND HOW GOOGLE IS PRESENTING INFORMATION Rich Answers: Quick Answer Box and People Also Ask Google’s Carousel Expanding - "Best…”
- 34. MOZ SCORING
- 35. Optimize images
- 39. PAGE SPEED MATTERS #WCATLSEO in 2017
- 40. SPEED MATTERS TO USERS ● 73% of mobile internet users say that they’ve encountered a website that was too slow to load. ● 47% of consumers expect a web page to load in 2 seconds or less. ● 40% of people abandon a website that takes more than 3 seconds to load. ● A 1 second delay in page response can result in a 7% reduction in conversions. ● If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 million in lost sales every year. #WCATLSEO in 2017
- 41. USE LEAN THEMES #WCATLSEO in 2017
- 42. USE A CACHING PLUGIN #WCATLSEO in 2017
- 43. Mobile and AMP
- 45. AMP: ACCELERATED MOBILE PAGES #WCATLSEO in 2017
- 46. AMP: PLUGIN #WCATLSEO in 2017
- 49. SSL
- 54. LOCAL SEO
- 55. LOCAL SEO
- 56. LOCAL SEO: Name, Address, Phone
- 57. LOCAL SEO: Reviews 9 other reviews that are not currently recommended
- 58. MOZ LOCAL #WCATLSEO in 2017
- 59. SEO PLUGINS
- 60. YOAST SEO
- 61. YOAST SEO
- 63. YOAST SEO
- 64. YOAST SEO
- 69. Find good sources for ideas moz.com/blog managewp.org wpbeginner.com mickmel.com bobwp.com carriedils.com/blog
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- 73. Q & A Questions about what we just covered, or other problems?