The document discusses how cloud computing can help transform the banking industry. It notes that customers now demand more convenience and control, and banks face challenges like increased competition and regulatory pressures. Cloud computing offers banks opportunities to develop new customer experiences, enable collaboration, improve speed to market, and increase efficiency. Examples are provided of how cloud solutions have helped a mortgage company improve customer satisfaction while reducing costs and increasing revenues. The document argues that cloud computing allows banks to reinvent their business models and operations in order to better serve customers and drive growth.