Cloud Computing, SDN, and the
                               Internet of Everything
           Lew Tucker
           VP/CTO, Cloud Computing
           @lewtucker



© 2013 Cisco and/or its affiliates. All rights reserved.   cloud connect silicon valley | April 2-5, 2013
                                                                                                      1
More data
                                                           71% of apps
          created this                                                     2/3 of all                     50 billion
                                                            will run on
          year than in                                                    mobile traffic                 Connected
                                                              virtual
            the past                                                      will be video                   Devices
                                                            machines
              5000


                                                                              New                             Internet
                                              Mobile              Cloud       Breed                              of
                                                                              of Apps                          Things

                             Scalable Open Cloud                                           Application-Centric
                                   Platform                                                     Network
      Source: Cisco Visual Networking Index
© 2013 Cisco and/or its affiliates. All rights reserved.                                      cloud connect silicon valley | April 2-5, 2013
                                                                                                                                         2
Internet of Everything (IoT)                     Big Data / Analytics

      Everything is becoming connected                     Analytics become business critical
      • More devices                                       • Customer behavior
      • More Apps                                          • Systems optimization
      • Shift to mobile access                             • Diversity of sources and data types



      Software Defined Network (SDN)                            Cloud Platform Software

      Software interfaces for networking                    Public and Private Clouds
      • Automation and self-service                         • Open Cloud Platforms: OpenStack
      • Traffic Engineering                                 • App development and deployment
      • Network Function Virtualization                     • Scalable services




© 2013 Cisco and/or its affiliates. All rights reserved.                      cloud connect silicon valley | April 2-5, 2013
                                                                                                                         3
Applications scale to                                                    VM      VM                        VM   VM

     meet the data set or
     user demand                                                              VM      VM                        VM




       Open source                                                  OpenStack                OpenStack                    OpenStack
       API-driven                                                    Compute                 Networking                    Storage
                                                                       (Nova)                  (Quantum)                     (Swift)
       Cloud Platform




                                                                   Platform
     Programmable                                                    APIs
                                                                                                       a
                                                                                                                                 Virtual
                                                                                                                                Overlays
     Infrastructure                                                                               Controllers
                                                                                                  and Agents
                                                           One Platform Kit (onePK)                                  VXLAN Gateway, Openstack,
                                                             on ISR G2, ASR 1K                                           Service Chaining
                                                                                           Cisco ONE Controller SW           CSR 1KV
                                                                                               Openflow Agents

© 2013 Cisco and/or its affiliates. All rights reserved.                                                                   cloud connect silicon valley | April 2-5, 2013
                                                                                                                                                                      4
Working together for the best
                                                                                                  possible user experience




                                                                                   `




                                      Data Center                                                             Cloud


                                                                        Intelligent Network


Agile                                      |
© 2013 Cisco and/or its affiliates. All rights reserved.
                                                           Consistent    |       Secure       |      Application-Aware
                                                                                                    cloud connect silicon valley | April 2-5, 2013
                                                                                                                                               5
Connecting
             sensing, measurement, and
                          controls
                 in real time improves
            reliability, cost, and alignment
                of supply and demand                                Smart buildings




                                                                                        SF City Parking Spaces
                                                                                             (open source data)


                                                       Smart grid     Smart factories
© 2013 Cisco and/or its affiliates. All rights reserved.                                cloud connect silicon valley | April 2-5, 2013
                                                                                                                                   6
Sensors and                            Networks and      Data                        Control
                      Devices                               Protocols      Analytics                     Systems




   Impact on Traditional                                        Big Data      Intelligent                          Cloud
   Infrastructure                                                Farms         Network


© 2013 Cisco and/or its affiliates. All rights reserved.                                    cloud connect silicon valley | April 2-5, 2013
                                                                                                                                       7
$14.4 trillion
                                                                           (over next 10 years)


                                                           $9.5 trillion                      $4.9 trillion
                                         From industry-specific                              From cross-industry
                                            use cases (66%):                                  use cases (34%):
                                          smart grid, connected                                  future of work
                                        commercial vehicles, etc.                          (telecommuting), travel
                                                                                                avoidance, etc.
                        IoE represents an opportunity to grow aggregate global corporate
                                             profits ~21% by 2022
   Source: Cisco IBSG, 2013
© 2013 Cisco and/or its affiliates. All rights reserved.                                              cloud connect silicon valley | April 2-5, 2013
                                                                                                                                                 8
“from Systems of Record to
                                                                 Systems of Engagement”
                                                                                      - Geoffrey Moore




                                                                             http://www.slideshare.net/rstrad1/moore-
                                                                             digitalimpact
© 2013 Cisco and/or its affiliates. All rights reserved.                                       cloud connect silicon valley | April 2-5, 2013
                                                                                                                                          9
INTERNET OF
                                            THINGS                     BIG DATA

                                                           Volume
                                                           Velocity
                                                           Variety
                                    SDN

                                                                      CLOUD




© 2013 Cisco and/or its affiliates. All rights reserved.                          cloud connect silicon valley | April 2-5, 2013
                                                                                                                             10
INTERNET OF
                                            THINGS                     BIG DATA

                                                           Volume
                                                           Velocity
                                                           Variety
                                    SDN

                                                                      CLOUD




© 2013 Cisco and/or its affiliates. All rights reserved.                          cloud connect silicon valley | April 2-5, 2013
                                                                                                                             11

Cloud Computing, SDN, Big Data and Internet of Everything - Lew Tucker

  • 1.
    Cloud Computing, SDN,and the Internet of Everything Lew Tucker VP/CTO, Cloud Computing @lewtucker © 2013 Cisco and/or its affiliates. All rights reserved. cloud connect silicon valley | April 2-5, 2013 1
  • 2.
    More data 71% of apps created this 2/3 of all 50 billion will run on year than in mobile traffic Connected virtual the past will be video Devices machines 5000 New Internet Mobile Cloud Breed of of Apps Things Scalable Open Cloud Application-Centric Platform Network Source: Cisco Visual Networking Index © 2013 Cisco and/or its affiliates. All rights reserved. cloud connect silicon valley | April 2-5, 2013 2
  • 3.
    Internet of Everything(IoT) Big Data / Analytics Everything is becoming connected Analytics become business critical • More devices • Customer behavior • More Apps • Systems optimization • Shift to mobile access • Diversity of sources and data types Software Defined Network (SDN) Cloud Platform Software Software interfaces for networking Public and Private Clouds • Automation and self-service • Open Cloud Platforms: OpenStack • Traffic Engineering • App development and deployment • Network Function Virtualization • Scalable services © 2013 Cisco and/or its affiliates. All rights reserved. cloud connect silicon valley | April 2-5, 2013 3
  • 4.
    Applications scale to VM VM VM VM meet the data set or user demand VM VM VM Open source OpenStack OpenStack OpenStack API-driven Compute Networking Storage (Nova) (Quantum) (Swift) Cloud Platform Platform Programmable APIs a Virtual Overlays Infrastructure Controllers and Agents One Platform Kit (onePK) VXLAN Gateway, Openstack, on ISR G2, ASR 1K Service Chaining Cisco ONE Controller SW CSR 1KV Openflow Agents © 2013 Cisco and/or its affiliates. All rights reserved. cloud connect silicon valley | April 2-5, 2013 4
  • 5.
    Working together forthe best possible user experience ` Data Center Cloud Intelligent Network Agile | © 2013 Cisco and/or its affiliates. All rights reserved. Consistent | Secure | Application-Aware cloud connect silicon valley | April 2-5, 2013 5
  • 6.
    Connecting sensing, measurement, and controls in real time improves reliability, cost, and alignment of supply and demand Smart buildings SF City Parking Spaces (open source data) Smart grid Smart factories © 2013 Cisco and/or its affiliates. All rights reserved. cloud connect silicon valley | April 2-5, 2013 6
  • 7.
    Sensors and Networks and Data Control Devices Protocols Analytics Systems Impact on Traditional Big Data Intelligent Cloud Infrastructure Farms Network © 2013 Cisco and/or its affiliates. All rights reserved. cloud connect silicon valley | April 2-5, 2013 7
  • 8.
    $14.4 trillion (over next 10 years) $9.5 trillion $4.9 trillion From industry-specific From cross-industry use cases (66%): use cases (34%): smart grid, connected future of work commercial vehicles, etc. (telecommuting), travel avoidance, etc. IoE represents an opportunity to grow aggregate global corporate profits ~21% by 2022 Source: Cisco IBSG, 2013 © 2013 Cisco and/or its affiliates. All rights reserved. cloud connect silicon valley | April 2-5, 2013 8
  • 9.
    “from Systems ofRecord to Systems of Engagement” - Geoffrey Moore http://www.slideshare.net/rstrad1/moore- digitalimpact © 2013 Cisco and/or its affiliates. All rights reserved. cloud connect silicon valley | April 2-5, 2013 9
  • 10.
    INTERNET OF THINGS BIG DATA Volume Velocity Variety SDN CLOUD © 2013 Cisco and/or its affiliates. All rights reserved. cloud connect silicon valley | April 2-5, 2013 10
  • 11.
    INTERNET OF THINGS BIG DATA Volume Velocity Variety SDN CLOUD © 2013 Cisco and/or its affiliates. All rights reserved. cloud connect silicon valley | April 2-5, 2013 11

Editor's Notes

  • #3 1000 internet devices in 1984; 1,000,000 in 1992; 1,000,000,000 in 2008; 12,500,000,000 in 2010; 50,000,000,000 predicted for 2020 (Telefonica I&D 2011 and Cisco Visual Networking Index )4 exabytes of unique information generated in 2012; more than the previous 5000 years combined (Source:Telefonica I&D 2011)We will see the convergence of video ANDmobile. In 3 years – with expectations that up to 2/3rds of the world’s mobile data traffic will be video (Source:Cisco Visual Networking Index: Global Mobile Data Traffic Forecast 2013)“By 2016, 71% of server workloads will be virtualized, from 46% in 2011.” – JonathonHardcastle, Gartner, Forecast Analysis: Data Center, Worldwide, 2010-12016, 1Q12 Update, May 16, 2012With the explosion of video and mobile devices, 80% of new commercial enterprise apps will be deployed on cloud platforms in 2012Cloud will evolve from a one-to-one relationship between end-user and cloud provider to a one-to-many, flourishing ecosystem comprised of cloud insurers, such as CloudInsure, broker services, and other intermediaries enabling organizations to enjoy the financial and operational benefits of federated cloud formations. (http://www.forbes.com/sites/reuvencohen/2012/11/15/cloudnow-unveils-its-2013-cloud-computing-predictions/2/)http://www.cloudproviderusa.com/cloud-computing-statistics-and-predictions-for-2012/(Data points set up challenge scenarios)Information technology challenges ahead; familiar themesThe Intelligent Network – harnessing network value, helping organizations drive business agility and creating operational simplicity for network owners
  • #7 City of San Francisco putting sensors in parking spots and making the data available for free in the cloud. Now there are several Apps available that tells drivers where the open parking spots are, so less time spent riving around to find parking, less congestion, less carbon emissions. Win-win for all.