September 2012
Vasco Elvas
Cloud Mashup
Making the most of connected devices
http://en.wikipedia.org/wiki/Mashup_(digital)
Tech Forecast - Gartner
Tech Forecast - Gartner
Aggressive Environment
• Amazon, Facebook, Google and Apple are the
driving forces behind seamless cloud mashup
services, with strong development and partner
communities
• Elite and converged Cloud (App) Stores providing
commerce advantages to consumers
• User’s Digital life is becoming a single experience,
locked to Digital Ecosystems and “APIs exposed/
reengineered“
• New devices (smartphones & tablets) opening new
Internet opportunities and paradigms
Computing Evolution
• Next Big Thing: Computing access and speed to
cloud services with simple and trusted
communication
• Products becoming the technological glue for a
smarter world
• Cloud services will emerge with linkable data,
enabling semantic (and valuable) analysis
Computing Evolution
Cloud Mashup is a
Intelligent Service Enabler
of on-demand, realtime, Web-based services,
with APIS that revolutionize the way digital
is compiled and delivered globally, across
internet multimedia devices
Cloud Mashup
Target Users
- Internet Users with multiple profiles (aka “personas”)
User Profiles
- Each identity profile needs to get the adequate services and tools, within social,
collaborative and informative environments;
- Standard and cross-device Mashup SDK is required for cross-channel deployment;
- Provided Service(s)/APIs need to be simple and easy to use, from subscription to usage;
Services
- Exposure need to be standard and configurable;
- Subscription need to be on-the-fly (“I want it and i want it now”);
- User layer needs to be transparent “I want to use it everywhere at anytime in every
device, so I can have a real converged experience”;
- Services and mashup APIs can be free, paid of freemium (w/ advertising or usage)
- Services are discovered through a Directory Service Catalogue
Cloud Mashup
Standard
Content
Delivery
through
Standard
Web APIs
__
PT
Service
X
__
IT
Service
Y
3rd Party
Service
Z
3rd Party
Service
T
Cloud
Mashup
Cloud Mashup Strategy
Who enables it? What is offered? Who Uses it?
- 3rd parties and
developers who wish to
publish their SaaS
Mashups (Fees applied,
according to commercial
and support models)
- Users (consumer or
corporate) who wish a
quick cloud push for
basic (hosting, storage)
and advanced services
(stats, billing, mashups
consumption)
- SaaS aggregation
platform of branded and
3rd Party Services.
-Delivers functionality -
mashups or extends a
local SaaS
-Multi-Channel:
Mobile,Desktop, TV
-Multi-platform: Web,
OS native
- API’s & Documentation
- Corporate Users can create
value-added services to their
customers through the
“vMashup SDK” as well as using
it for hosting and backup.
- End-Users can, for example,
host their site and add services
like Messaging and WebPhone
to it.
- Developers that may want to
add Value to their projects, on
the fly in a easy way.
Cloud Mashup
End UserProfile :
HelpdesKAnalysisSocial NetworksServicesDashboard
Service TService YService X Service Z
Services overview
Service X Service T
STORAGE Messages
Messages for user about service z
Messages for user about service z
Messages for user about service z
Messages for user about service z
Messages for user about service z
Messages for user about service z
Messages for user about service z
Service Z
SearchUser
Cloud Mashup Control Panel
Developer
Corporate
Consumers
Cross-Device and Cross-Platform
Mashup ProvidersBrokering Engine
Partner
API
JSON
REST
SOAP
WSDL
Dev
API
Service
API
SaaS
Mashup
Call$ManagerBillingWidgetAPI$
(REST+JSON)
Troubleshooting
User$Log
Widget$Log
Partners$Log
Partner$Plugins
Brokering$CoreBrokering$Core
Security, Auth, Billing, iD
High Level Architecture
High Level Architecture
Mashup Renderer & Compiler
3rdParties
BrandedServices
ServiceProvidersCloudMashupUsers
Storage
Advertising
Hosting
ID ManagementCloud IVR
… …
Web2SMS
IM Messaging
PT - Rem Backup
Microsoft 365
SAP, CRM, SFA
Blackberry Sync
All other Future VAS
ServicesServices
Dashboard Management (Subscriptions, RTAnalysis)
PaaS Directory Service Catalogue
Security
ID & Auth Management (SSO, OAUTH, Open ID)
Hosting/OSS/BSS
Mashup(s) Compiler & Renderer
Corporate End-Users Devs
Web APIs SDK
Services & Mashups Enabler
High Scalability
M
utable
Transparent
DropBox, Box
Mail, Domains
CloudMashup
API
Web
Service
VPN
API
Web
Service
Native
App
SDK
SDK
Web
Site
Cross-Platform
Mobile SDKs
Smart Mashup Engine
and Enabler
High Level Architecture
Illustration Scenarios
Cloud Mashup
Video on Demand
• Exposed as API, Web App
• Multi-channel – Multi-bearer – Multi-language
• Compose Information - enrichment provided
by 3rd party’s
• Geofiltering and content rights management
• White-Labeled
• API’s for brand personalization
• Video Encoding
Similar solutions :
Cloud
Mashup
• Multichannel features
• MultiLanguage IVR – Text to Speech
• Shared Text to Speech Engine
• SIP Communications
• IVR Configuration Dashboard
• White-Labeled
• API’s for brand personalization
Similar solution:
Self-care IVR
Selfcare
IVR
Cloud
Mashup
• Intuitive and modular (easily add and remove content)
• Flexible (different type of content sources and target devices)
• Modern User Interface Design
• Instant results, in a matter of seconds
• Mobilize once, deploy to all mobile devices
Similar solutions in the world:
Where’s My Web?
Cloud
Mashup
• Expose: Web App, Native App and API
• Users can schedule a conference call with any participants that
they want, defining the date, hour and number used. PIN code
and notification for the conference is automatically generated
for grating access to invited parties.
Similar solution:
Conference Scheduler
Cloud
Mashup
• Cloud Enterprise Services: Sales Force, CRM ,ERP, Sales
• Desktop and Mobile platforms
• Cloud Mashup acting as a PaaS provider of SaaS enterprise
solutions
Similar solution:
Business AppStore
Cloud
Mashup
Cloud Enterprise Apps
Cloud Payments
Banking Payments System
ERoffnet Ticketing Parking
Other client
application
Proximity
BANKS
PAYMENT PROVIDER AND ISSUERS
!  Customer registration
!  Customer authentication
!  Payment authorization
!  Payment delivery
PAYMENT PROVIDER AND ISSUERS
!  Customer registration
!  Customer authentication
!  Payment authorization
!  Payment delivery
MERCHANT
!  Merchant ID
!  Merchant account
!  Transaction info
CUSTOMER
!  ID
!  Account
!  Other relevant info
Cloud Mashup
Mobile (NFC) Wallet
• Digital wallet, managed and securely hosted in the cloud
• New commerce and transactions ecosystem, providing:
- Physical cards replacement with virtual cards (debit, credit, prepaid,
transport+event ticketing, loyalty schemes, coupons, vouchers, ID )
- Opportunities in the enterprise space, w/ corporate access and
payments - canteen, vending,..
- Information retrieval and smart interaction (CE Goods, posters,
museums)
• White labeled
Cloud
Mashup
Mobile Wallet
• Access and admin anywhere , anytime
• Opportunity for reselling home/cloud Storage
• Centralized and synchronized view of user’s data
• Sharing and collaboration
Available solutions:
My Personal Cloud
Cloud
Mashup
• Digital Connected Home
• Consumer and Enterprise
• Indoor & Remote Management
- Triggering events on-the-go
- Real-time electric consumption access
- Surveillance & Health Monitoring
- Home Media Digital - Home Cinema, TV, Media Center...
Available Solutions:
My Home Automation
Cloud
Mashup

Cloud Mashup

  • 1.
    September 2012 Vasco Elvas CloudMashup Making the most of connected devices http://en.wikipedia.org/wiki/Mashup_(digital)
  • 2.
  • 3.
  • 4.
    Aggressive Environment • Amazon,Facebook, Google and Apple are the driving forces behind seamless cloud mashup services, with strong development and partner communities • Elite and converged Cloud (App) Stores providing commerce advantages to consumers • User’s Digital life is becoming a single experience, locked to Digital Ecosystems and “APIs exposed/ reengineered“ • New devices (smartphones & tablets) opening new Internet opportunities and paradigms
  • 5.
    Computing Evolution • NextBig Thing: Computing access and speed to cloud services with simple and trusted communication • Products becoming the technological glue for a smarter world • Cloud services will emerge with linkable data, enabling semantic (and valuable) analysis
  • 6.
  • 7.
    Cloud Mashup isa Intelligent Service Enabler of on-demand, realtime, Web-based services, with APIS that revolutionize the way digital is compiled and delivered globally, across internet multimedia devices
  • 8.
    Cloud Mashup Target Users -Internet Users with multiple profiles (aka “personas”) User Profiles - Each identity profile needs to get the adequate services and tools, within social, collaborative and informative environments; - Standard and cross-device Mashup SDK is required for cross-channel deployment; - Provided Service(s)/APIs need to be simple and easy to use, from subscription to usage; Services - Exposure need to be standard and configurable; - Subscription need to be on-the-fly (“I want it and i want it now”); - User layer needs to be transparent “I want to use it everywhere at anytime in every device, so I can have a real converged experience”; - Services and mashup APIs can be free, paid of freemium (w/ advertising or usage) - Services are discovered through a Directory Service Catalogue
  • 9.
  • 10.
    Cloud Mashup Strategy Whoenables it? What is offered? Who Uses it? - 3rd parties and developers who wish to publish their SaaS Mashups (Fees applied, according to commercial and support models) - Users (consumer or corporate) who wish a quick cloud push for basic (hosting, storage) and advanced services (stats, billing, mashups consumption) - SaaS aggregation platform of branded and 3rd Party Services. -Delivers functionality - mashups or extends a local SaaS -Multi-Channel: Mobile,Desktop, TV -Multi-platform: Web, OS native - API’s & Documentation - Corporate Users can create value-added services to their customers through the “vMashup SDK” as well as using it for hosting and backup. - End-Users can, for example, host their site and add services like Messaging and WebPhone to it. - Developers that may want to add Value to their projects, on the fly in a easy way.
  • 11.
    Cloud Mashup End UserProfile: HelpdesKAnalysisSocial NetworksServicesDashboard Service TService YService X Service Z Services overview Service X Service T STORAGE Messages Messages for user about service z Messages for user about service z Messages for user about service z Messages for user about service z Messages for user about service z Messages for user about service z Messages for user about service z Service Z SearchUser Cloud Mashup Control Panel
  • 12.
    Developer Corporate Consumers Cross-Device and Cross-Platform MashupProvidersBrokering Engine Partner API JSON REST SOAP WSDL Dev API Service API SaaS Mashup Call$ManagerBillingWidgetAPI$ (REST+JSON) Troubleshooting User$Log Widget$Log Partners$Log Partner$Plugins Brokering$CoreBrokering$Core Security, Auth, Billing, iD High Level Architecture
  • 13.
    High Level Architecture MashupRenderer & Compiler 3rdParties BrandedServices ServiceProvidersCloudMashupUsers Storage Advertising Hosting ID ManagementCloud IVR … … Web2SMS IM Messaging PT - Rem Backup Microsoft 365 SAP, CRM, SFA Blackberry Sync All other Future VAS ServicesServices Dashboard Management (Subscriptions, RTAnalysis) PaaS Directory Service Catalogue Security ID & Auth Management (SSO, OAUTH, Open ID) Hosting/OSS/BSS Mashup(s) Compiler & Renderer Corporate End-Users Devs Web APIs SDK Services & Mashups Enabler High Scalability M utable Transparent DropBox, Box Mail, Domains
  • 14.
  • 15.
  • 16.
    Video on Demand •Exposed as API, Web App • Multi-channel – Multi-bearer – Multi-language • Compose Information - enrichment provided by 3rd party’s • Geofiltering and content rights management • White-Labeled • API’s for brand personalization • Video Encoding Similar solutions : Cloud Mashup
  • 17.
    • Multichannel features •MultiLanguage IVR – Text to Speech • Shared Text to Speech Engine • SIP Communications • IVR Configuration Dashboard • White-Labeled • API’s for brand personalization Similar solution: Self-care IVR Selfcare IVR Cloud Mashup
  • 18.
    • Intuitive andmodular (easily add and remove content) • Flexible (different type of content sources and target devices) • Modern User Interface Design • Instant results, in a matter of seconds • Mobilize once, deploy to all mobile devices Similar solutions in the world: Where’s My Web? Cloud Mashup
  • 19.
    • Expose: WebApp, Native App and API • Users can schedule a conference call with any participants that they want, defining the date, hour and number used. PIN code and notification for the conference is automatically generated for grating access to invited parties. Similar solution: Conference Scheduler Cloud Mashup
  • 20.
    • Cloud EnterpriseServices: Sales Force, CRM ,ERP, Sales • Desktop and Mobile platforms • Cloud Mashup acting as a PaaS provider of SaaS enterprise solutions Similar solution: Business AppStore Cloud Mashup Cloud Enterprise Apps
  • 21.
    Cloud Payments Banking PaymentsSystem ERoffnet Ticketing Parking Other client application Proximity BANKS PAYMENT PROVIDER AND ISSUERS !  Customer registration !  Customer authentication !  Payment authorization !  Payment delivery PAYMENT PROVIDER AND ISSUERS !  Customer registration !  Customer authentication !  Payment authorization !  Payment delivery MERCHANT !  Merchant ID !  Merchant account !  Transaction info CUSTOMER !  ID !  Account !  Other relevant info Cloud Mashup
  • 22.
    Mobile (NFC) Wallet •Digital wallet, managed and securely hosted in the cloud • New commerce and transactions ecosystem, providing: - Physical cards replacement with virtual cards (debit, credit, prepaid, transport+event ticketing, loyalty schemes, coupons, vouchers, ID ) - Opportunities in the enterprise space, w/ corporate access and payments - canteen, vending,.. - Information retrieval and smart interaction (CE Goods, posters, museums) • White labeled Cloud Mashup Mobile Wallet
  • 23.
    • Access andadmin anywhere , anytime • Opportunity for reselling home/cloud Storage • Centralized and synchronized view of user’s data • Sharing and collaboration Available solutions: My Personal Cloud Cloud Mashup
  • 24.
    • Digital ConnectedHome • Consumer and Enterprise • Indoor & Remote Management - Triggering events on-the-go - Real-time electric consumption access - Surveillance & Health Monitoring - Home Media Digital - Home Cinema, TV, Media Center... Available Solutions: My Home Automation Cloud Mashup