Cloud: the race to digitisation is on!
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The document discusses how Dimension Data utilized cloud technology to revolutionize the viewing experience of the Tour de France, providing real-time insights and enhancing fan engagement. It emphasizes the importance of agility, security, and scalability in business operations, particularly in the fast-changing digital economy. The platform facilitated rapid development and deployment of applications, enabling better data management and insights for improved customer relationships.
Cloud: the race to digitisation is on!
- 1. @DiDataSecurity dimensiondata.com/security Dimension Data Security Go to dimensiondata.com/tourdefrance/casestudy for more about how we’ve revolutionised the viewing experience of the Tour de France. We also provided actionable, real-time information about various aspects of the race, throughout its duration. For example: • which geographies had the greatest race followers • the profiles of the most loyal fans, for example their age bracket These insights will open up potential sponsorship opportunities for the A.S.O. in new geographies, and industry sectors. Cloud: critical to competing in the digital economy The race to digitisation is on! And it’s driving dramatic social and economic changes. Is your business ready to adapt? Cloud puts you on the path to digital innovation… and extending and deepening your customer relationships. Today’s marketplace is fast-moving and hyper-competitive. Taking new products and services to market needs to happen… in weeks or months – not years. Using cloud you can: • test new ideas quickly • avoid barriers and bottlenecks • set up infrastructure and capacity on the fly • get to market faster Today, your customers search for, discover, interact with, and buy products and services differently. Their expectations of technology: immediate interactive rich Here’s how Cloud gives you: Speed-to-market Security availability and resilience …and it’s the enabler of game-changing technologies security agility speed-to-market How we used cloud to prepare for the Tour de France in a four-month sprint To achieve the A.S.O.’s ambition of revolutionising the viewing experience for fans of the Tour de France, we needed to move quickly. Traditional approaches wouldn’t do; instead we used: • agile development practices • our global cloud platform to give us speed March JulyApril, May, June 3 4 5 6 7 Deal signed Go live Solution developed To be agile your business needs to: • respond to, and embrace market and day-to-day operational changes – quickly and easily • run operations that are: - flexible and resilient - easy to adjust or ‘reset’ as things change 1 Forbes, Make Business Agility A Key Corporate Attribute, September 2013 • react quickly to market changes • adapt to the unforeseen or unexpected • cut out time and cost burdens of traditional infrastructure Agility With cloud you can Agility in action: Continual enhancements of cycling fans’ viewing experience throughout the Tour de France We tested our application in the cloud before and during the Tour. As the race progressed, we: • made several application changes • tested them • performed QA • moved them into production environment This allowed us to: • quickly add functionality • enhance the amount and quality of the data provided • further optimise fans’ viewing experience all in 24-hour development ‘sprints’ • look for a provider with: - robust infrastructure and security certifications - advanced threat intelligence and cybersecurity capabilities • remember that all clouds aren’t created equal - does a public, private, or hybrid solution best fit your needs? To keep your data safe: Cloud offers many benefits, but is it secure? 24/7security operations centres provided monitoring Secure private cloud; protected network access We set up a private cloud for the A.S.O.’s exclusive use, and secured the network that accessed it. the cloud-based application serving the data was highly secure 24 meanwhile, our cybersecurity teams proactively identified potential threats and thwarted 1,000s of attempted hacks In the competitive digital economy you need your systems operating 24/7. You can’t run the risk of downtime because your internal teams haven’t accurately predicted the right amount of capacity. Running traditional infrastructure leaves you vulnerable to: • unforeseen capacity demands • waste, as a result of overprovisioning • the risk of human error Availability and resilience With cloud you can: • manage unpredictable ‘peaks and troughs’ in demand • leverage autoscaling which: - eliminates the need to adjust capacity manually - avoids overprovisioning - ensures you only pay for what you use Dealing with data spikes across time zones, with no capacity restraints • the amount of data generated • the number of viewers of the data, at different times of the day, as cycling fans around the globe logged on to track the race results During the three weeks of the Tour de France there were spikes in: • no capital investment in hardware needed • solution could be put into ‘hibernation’ after the race For the A.S.O., this was highly efficient… and cost-effective: • automatically monitored demand • added more capacity to support the application As data volumes and demand for capacity increased, our cloud: of the companies that were on the Fortune 1000 list 10 years ago have vanished – many were simply unable to adapt to change1 . 70% Enabling game-changing technologies The digital economy is built on the foundation of: To understand your customers better and build long-term relationships, you need to gather and analyse large waves of unstructured data from: • social media • online activity • wearables and transponders … and then discard it once you’ve gathered the insights you need. Cloud is the game-changing platform that allows you to do so. Because it’s expandable, cloud allows you to: • gather unstructured data • analyse it using analytic apps • quickly remove it and replace it with new data the Internet of Things big data social media applications mobility A digital tour de force At this year’s Tour de France we delivered a game-changing cloud-based digital analytics solution for the A.S.O. 198 riders in 22 teams generated 42,000 geospatial points and 75 million GPS readings live-tracking website built to support 17 million viewers and 2,000 page requests per second rider data processed in our cloud – over 60 virtual servers spread across 3continents consuming over 350 million CPU cycles per second