Handy Content Marketing Tools: The Audio News Release
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The document discusses audio news releases (ANRs) as a content marketing tool for radio stations in Australia, highlighting the extensive reach and diverse formats of radio. It outlines the process for creating an ANR, including gathering audio quotes and crafting a media release, as well as options for production and distribution. The document also emphasizes the importance of monitoring and reporting coverage to maximize the impact of ANRs.
Handy Content Marketing Tools: The Audio News Release
- 1. CONTENT MARKETING TOOLS audio news releases for radio stations
- 2. Australia loves radio Australia is radio rich • 64 regional and national ABC stations • 259 commercial stations • 350 community stations • AM, FM, digital and online • Podcasts time-shifts programming
- 3. Content marketers love radio Radio • Is in homes, cars, workplaces and mobile devices • Is intimate, friendly and hyper–local • Offers many format options • Is responsive and fast
- 4. Audio news release 101 (ANR) An ANR is designed to get your issue in radio news Two parts • Audio 'grabs' from an interview with your spokesperson + • A media release tailored for radio
- 5. ANR preliminaries Is your issue is radio-newsworthy Identify national, regional, local radio markets Determine how to produce audio grabs
- 6. ANR production Draft a radio-friendly media release Interview your spokesperson Cut the interview into 3-6 short audio quotes Approve the quotes and media release
- 7. ANR procedures Send the ANR (quotes &media release) to newsrooms Monitor newsroom pickup Adjust the ANR package and re-send if necessary Report coverage Share audio online and thru social media
- 8. ANR options Do It Yourself • • • Choose good audio equipment Use free editing tools and distribution software Compile contact newsroom lists Use a specialist production company • • • Saves time Tap into current radio networks Priced reasonably
- 9. ANR reporting Acknowledgment: Radio Release
- 10. ANR coverage Acknowledgment: Radio Release
- 11. ANR successes Harmony Day Australian War Memorial South Pole Challenge Story-rich issues with national appeal and strong human interest