This document discusses effective digital leadership and coaching of college student leaders regarding their social media use. It begins by outlining 5 points to understand how students view their online lives and the role of social media. It then discusses concepts like digital identity, digital reputation, self-presentation online, and how social media can impact self-esteem. The document draws from theories like Bronfenbrenner's ecological systems theory and Baxter Magolda's theory of self-authorship to analyze student development in a digitally immersed world. It emphasizes the importance of teaching students to own rather than be owned by social media through limiting use, understanding perfectionism online, and embracing vulnerability.